Assistant Manager - Marketing & Branding
Global Mega Ventures Pvt Ltd.
Total years of experience :12 years, 2 Months
Real Estate:
• Contributing significantly to the brand building since corporate re-branding
• Efficiently orchestrating and managing all the ATL, BTL and TTL activities
• Preparing in-depth briefs for agencies
• Inspecting brochure design, floor plan and isometrics layouts, advertising copy, audio scripts and other promotional material for adherence to company branding specifications
• Constantly coordinating with the sales team for measuring ROI on marketing initiatives
• Drafting the annual marketing calendar and keeping constant track of it
• Maintaining a personal database of all marketing bills with scanned copies for future reference
• Negotiating best possible contracts with marketing agencies bringing big savings to the marketing department
• Created official company page on Social Network to facilitate interaction with customers
• Managing the company website Content Management System (CMS) and Social Network updates
• Closely monitoring and controlling the brand KPIs and marketing CapEx & OpEx
Achievements:
• Successfully executed the company’s first ever digital marketing campaign (01-15 Oct '14) on India’s top news website - bhaskar.com and monitored with Google Analytics
• Saved the company over INR 1, 000, 000 by designing collaterals in-house and by negotiating better deals with agencies
• Dedicated efforts to Digital Marketing increased project site walk-ins by 400%
• Re-designed the entire sales team DFR (Daily Feedback Form-MS Excel) to make the entries greatly automated and organized which aided in quick analysis
• Strict control on collateral inventory resulted in avoiding unnecessary costs of re-printing / re-fabrication which could have ran in INR 100Ks.
E-commerce ( Director - Operations, July 2015 - November 2015 ):
• Chaired the group’s e-commerce start-up venture, craftguild.in, since its inception stage
• Was responsible for finding and closing deals with vendors for website development, sourcing products, courier services, payment gateways, packaging etc
• Carried out 90% of product/model photography with a Canon 5D Mark III
• Updated the website via Magento CMS
• Supervised and motivated a team of 3 van sales representatives to develop their skills, control their market overdue and ultimately achieve the chocolate, ice cream, and frozen foods (Igloo, London Dairy, Quanta, Khaleej & Hayat) general trade goals of the company for the entire Al Ain region
• Closely coordinated with the warehouse department to make the profitable SKUs available at all times
• Went further ahead to sell out the sick SKUs to avoid generation of FOCs
Achievements:
• Secured and supplied London Dairy Ice Cream order at the 2013 FIFA U-17 World Cup matches in Al Ain, U.A.E.
• Consistently over-achieved sales targets in an otherwise slump Al Ain market
Job Profile:
• Driving the Institutional Sales in the designated areas with continuous competitor analysis
• Conducting market surveys to define target audience to open exclusive stores
• Working in co-ordination with the distributors to understand market trends and adapt accordingly towards effective Product Management
• Facilitating Brand Management decisions by preparing work plans, establishing marketing strategy, conducting evaluation and control via reports
• Regularly making Powerpoint presentations to assist in the overall Marketing Management
• Working with advertising and PR agencies for organizing marketing events after studying the manpower needs, budget, and designing hoardings to enhance Brand Visibility
Other Responsibilities:
• Liaisoning with government bodies to get civil permits
• Advising on various administrative methods
2-years Full Time residential MBA program. • Constantly ranked among the top 4 students of the institute throughout my MBA
Bachelor of Commerce (B.Com.)