Independent Marketing Consultant
Independent
Total years of experience :15 years, 10 Months
Driving Operations for Merchandising & Retail Visibility projects across India.
Develop the strategy for Pitching at high end clients.
Planning & presenting innovative Ideas for marketing & Brand promotions.
Responsible for the GSB/ISB branding at MBO’s & Exclusive stores across three states.
Directing the Visual Merchandising strategy and handling a team of 27 merchandisers for effective POS deployment.
Liason with the vendors & agency for timely completion of the assigned jobs.
Driving the brand KPI’s i.e. TOM, ITP, Preference, Consideration, recommendation and visibility.
Communication briefing & development with the agency.
Media Planning & buying in the field of OOH, Radio, Print & POS
Devising the strategy for the customer & trade engagement programs.
Responsible for the Budgeting of the Marcom spends for the region.
Vendor management from identification to purchase to billing
Devising annual activation calendar Pan India with a mix of Regional & Centrally driven activities.
Strateging Merchandising cycle for 2700+ branches/RACs & 13000+ ATMs across India.
Online Reputation Management on all five social media channels.
Media Planning & buying in the field of OOH, Radio & Print for all the circles.
Agency briefing for creative, events & various new template creations.
Budgeting & execution of the branding (In-shop/On-shop) across estates.
Exploring new POS elements for effective & innovative communications across geography.
Closely coordinating with the IAD partners & the EBG team for day-to-day monitoring of ATMs in terms of look & feel.
Vendor management from identification to purchase to billing.
Maintain Brand Visibility across the circle (Rural and as well as Urban Markets) with Signage, POS, Flanges Deployment, Retail Merchandising, Wall Painting etc.
To develop brand strategies and communications to attain higher brand awareness and saliency across UP East.
Preparation of the budget and ensuring an operational plan to work within the allocated budget and improvise strategies to maximize profits for the company.
Enhance Brand visibility in limited budget in OOH space with means of FOC Sites, LFR Signage’s, Co-Branded signage’s etc.
POS planning & procurement with segmented market approach with innovative & cost effective mix of POS elements.
Work closely with the creative team to finalize the artwork for marketing collaterals & resources.
Transact with Advertising, MR, PR & miscellaneous marketing agencies for implementing all campaigns. Alliance partners to implement joint marketing activities.
Responsible for the branding of the COCO showrooms across the circle.
Compilation of In-shop, On-shop & Outdoor requirements in terms of Signage’s, Flanges, Sunboards, wall painting etc in coordination with sales team & Vendors.
Development and deployment of Local and centrally developed POS with taking care of the quality and best visibility.
Coordination with Local vendors for Fabrication and installation of Signage’s and other retail requirements
Coordination with Brand activation agencies for timely execution of all New town activities.
Development of local network with Press reporters for strengthening the relationship with local Press
Zonal Marketing Budget preparation & Utilization accordingly.
Outdoor Monitoring report. (Billboards, wall painting, wall wraps, Dhabha etc.)
Competition tracking report (POS, Brand Activation, Outdoors)
Masters In Masscom & Journalism
MBA in Marketing & IT