أكرم Fouad Kawaf

Managing the economic model of demand and supply relationships. Partnering with Sales,
Marketing, Customer Development, Public Relations, Product Development and Channel/Route to
Market development while managing supply side functions that are responsible for making sure
the products are available at any given time.
Responsible for NAQUAs overall E-2-E supply chain operations, management and product control
position; managing all aspects of purchasing, production planning and scheduling, inventory,
shipping, distribution, import / export; designs and executes strategies and plans to meet
NAQUAs short-term and long-term supply chain management/production control requirements.
Responsible in maximizing the supply chain efficiency and effectiveness in meeting the demands
of a rapidly growing production/manufacturing operation.
Support and act as a key driver of the Sales & Operations Planning (S&OP) process for the
company driving business solutions and practices utilizing standard Order-to-Cash framework to
develop a demand driven Supply Chain approach. Organize and implement strategic initiatives
and standardized approaches in Order Management, Demand, Manufacturing, Capacity
management, Waste Management, Planning/Management, Procurement/Sourcing,
Materials/Inventory Management and Distribution & Logistics..

Managing the economic model of demand and supply relationships. Partnering with Sales, Marketing, Customer Development, Public Relations, Product Development and Channel/Route to Market development while managing supply side functions that are responsible for making sure the products are available at any given time.

Responsible for NAQUA’s overall E-2-E supply chain operations, management and product control position; managing all aspects of purchasing, production planning and scheduling, inventory, shipping, distribution, import / export; designs and executes strategies and plans to meet NAQUA’s short-term and long-term supply chain management/production control requirements.

Responsible in maximizing the supply chain efficiency and effectiveness in meeting the demands of a rapidly growing production/manufacturing operation.

Support and act as a key driver of the Sales & Operations Planning (S&OP) process for the company driving business solutions and practices utilizing standard Order-to-Cash framework to develop a demand driven Supply Chain approach. Organize and implement strategic initiatives and standardized approaches in Order Management, Demand, Manufacturing, Capacity management, Waste Management, Planning/Management, Procurement/Sourcing, Materials/Inventory Management and Distribution & Logistics..

Reports to CEO and :

- Directs the organizations overall supply chain operations, including purchasing and inventory of raw materials, selection of vendors, and distribution of finished goods.

- Manage the company strategic buying activities and lead negotiations for A materials and vendors.

- Evaluates past performance data to forecast needs and production scheduling.

- Develops strategic plans to improve productivity, quality, and efficiency of operations.

- Manages the departmental sub-function within a broader departmental function.

- Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure.

It is the biggest seafood restaurants chain in Saudi Arabia. The owners have expansion plans for the current concept to treble size the business. In addition, they aim to develop new QSR concept in parallel with AmoHamza business. Our role is to make this happen.

Main responsibilities:
- Design and build an end-to-end supply chain department
- Setting SC 5 years strategy
- SC Policies and procedures
- People evaluation and new hiring
- High level supervision over quality department
- Business expansion plan business-case
- Contracts negotiations
- Overall working capital responsibility
- Food cost control and reduction responsibility

• Use experience and knowledge to move the business forward and gain competitive advantage.
• Report and presentation of CTP, ensuring alignment between planning and operations.
• Report and presentation of Medium Term Planning (MTP), ensuring risks and opportunities are
accurately represented and appropriately actioned.
• Overall responsibility for inbound & outbound warehousing (dry & temp. controlled) and the
management thereof.
• Meeting agreed internal & external Supply Chain service levels and KPIs within company control
(ISL / ESL).
• Motivation level of direct reports, for leading & coaching, identifying, evaluating & developing
initiatives to ensure skill & competency levels are maintained.
• Performance management of direct reports.
• To ensure standards of discipline are maintained in line with company policy in a fair and consistent
manner.

• Formulate strategic policies & procedures to strengthen internal logistics and improve storage,
transport and physical control of key items.
• Develop & promote a team-centric employee culture improving performance & productivity.
• Optimize the spare parts supply chain ensuring fulfilment of maintenance requirements considering
factors like order lead times, warehousing constraints, logistics issues & costs.
• Lead, guide and support a team of central logistics & warehouse manager, transport/purchasing
supervisors, SCD controllers, logistics/warehouse supervisors & staff, buyers & drivers in achieving
predefined objectives.
• Track & keep abreast of market trends & prices to support purchasing decision making.

Achievements:
• Established a new Supply Chain Department and implemented processes, systems and policies
which improved operations & efficiency, visibility & accuracy across the supply chain & teamwork in
the function.
• Adopted the system of consignment stocks/vendor managed inventory - a strategy for paying for
quantity used - which reduced working capital requirements, improved cash flows and eliminated
stock risks & wastage.
• Saved SAR 900, 000 per year in transport costs through effective planning, scheduling, monitoring
& control.
• Improved procurement practices and reduced spare parts inventory by 20%.
• Introduced new suppliers for feed commodities reducing costs and increasing revenues.
• Improved relationships and strengthened partnerships with key suppliers.
• Participated in developing the companys strategy & vision for the next 3 years - 2012 to 2015.
• Developed a business concept for manufacturing & selling ready to eat meals covering production,
marketing & distribution processes.
• Currently working on a pilot project for implementing RFID based solution for cattle feed operations.

• Liaised and negotiated with contractors & suppliers finalizing cost effective deals reducing logistics
overheads.

• Formulated project plans, improved project workflows and provided recommendations to improve
productivity.
• Managed the farm system, identified and rectified system & process deficiencies through
troubleshooting.
• Coordinated with suppliers in the fast foods segment to schedule monthly deliveries and reducing
material & logistics costs through effective negotiations.
• Implemented HSE & food safety requirements in production lines, warehouses & distribution
covering quality control, food safety measures, staff hygiene control system and food packaging &
dispatch procedures.
• Managed projects for new facilities from concept, feasibility studies to completion & handover.
• Provided financial reports to senior management - return on investment (ROI) payback period (PBP),
project present value (PPV), net present value (NPV), sales analysis, income & cash flow statements -
facilitating effective decision making.
• Prepared organizational charts and project & operations budgets for renovation & operation of a
slaughter house in Riyadh KSA, 2007

Deliverables:
• Managed a portfolio of 28 high-end investment projects in KSA, UAE, Lebanon, Egypt, Morocco, USA, UK & Malaysia.
• Conceptualized and implemented an effective system to manage & monitor project operations - funds sourcing, project progress, workflow, resource support, bank checks and documentation of legal agreements & ownership.
• Managed the investment operations department, funds generation, income & expense management & budget allocation.
• Identified and exploited new business opportunities to increase capital investment, formulating innovative method to sustain business growth.
• Evaluated performance of investments and escalated recurring critical scenarios to the owner for corrective & mitigation actions.
• Generated comprehensive & accurate reports on investments & project status assuring effective oversight of projects to achieve targeted business outcomes.

Earlier Roles:
• UAE Logistics & Administration Manager, Dubai, UAE (Mar 2000 to Nov 2001)
• Purchasing Manager, Riyadh, KSA (Jan 1997 to Feb 2000)
• Assistant Purchasing Manager, Riyadh, KSA (Jan 1996 to Jan 1997)

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INITIAL WORK EXPERIENCE

• KING FAHAD SPECIALIST HOSPITAL, Dammam, KSA - Acting Chief of Medical Records Department (Apr 1995 to Jan 1996), Admission Office Supervisor (Jan 1994 to Mar 1995)
• AL HENAKI PLASTIC FACTORY, Saudi Arabia, Programmer & System Analyst, Aug 1993 to Nov 1993

• Generated comprehensive & accurate reports on investments & project status assuring effective
oversight of projects to achieve targeted business outcomes.

• Overall responsibility on P&L and continuous supply of baby chicken to the fast food chain

• Managed the logistics, Purchasing, Imports, Warehousing and Distribution