Market Analyst Intern
American Student Assistance
Total years of experience :0 years, 8 Months
• Conducted voice of the customer studies through surveys to identify customer needs and presented to product
• Used web analytics to analyze key metrics with a goal of understanding visitor behavior and capturing visitor feedback at key touch points
• Conducted market assessment to analyze feasibility of launching a digital fundraising platform
• Formulated and analyzed website intercept surveys to improve user digital experience
• Performed competitor analysis with the goal of presenting emerging trends and opportunities to product
• Researched and analyzed communication habits and trends of millennials with special emphasis on social media communications to create an informed communication plan and market need based content
• Effectively presented key insights from primary and secondary research to senior staff and internal stakeholders
