Alaa Abou Ghanem

- Business Plan Preparation.
- Preparing marketing strategy, plan and oversee their implementation.
- Develop and manage professional relation with exhibitors, business partners, suppliers, contractors, agencies, media, etc. with respect to project/show management activities.
- Ensuring excellent customer service.
- Coordination with graphic department for sales brochure, exhibition branding materials and printing jobs.
- Coordination with IT department to prepare contract module (English, Arabic), Website development and updates, HTML newsletters, etc.
- Coordination with database department to ensure continuous updates on existing exhibition databases.
- Floor plan preparation, allocations, and regular updating.
- Hiring advertising agency and coordinating with them.
- Managing operational and administrative functions.
- Prepare visitor promotion material and activities.
- Responsible for all project budget from start to finish.
- Preparing post show report.
- Set revenue and sales targets.
- Oversee sales team performance and conduct sales weekly meetings.
- Prepare sales campaign schedule.
- Follow up with IMS for sales and visas.
- Venue Booking.
- Coordination with stand contractor.
- Plan, organize and manage preparations for assigned shows according to instructions and ensure effective execution in line with plans and objectives.

- Preparing Marketing calendars and communication plans for accounts handled.
- Leading brand identity development projects through leading the creative team and directing the entire process.
- Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion.
- Developing and managing advertising campaigns.
- Organizing conferences, trade shows, and major events.
- Building brand awareness and positioning.
- Evaluating and maintaining a marketing strategy.
- Directing, planning and coordinating marketing efforts.
- Developing each marketing campaign from start to finish.
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely.
- Overseeing and approving all marketing material (digital and print).
- Coordinating internal resources and third parties/vendors for the flawless execution of projects.
- Ensuring that all projects are delivered on-time, within scope and within budget.
- Developing a detailed project plan to monitor and track progress.
- Measuring project performance using appropriate tools and techniques.
- Delegating project tasks based on junior staff members' individual strengths, skill sets and experience levels.
- Tracking projects’ performance, specifically to analyze the successful completion of short and long-term goals.
- Developing comprehensive project plans to be shared with clients as well as other staff members.
- Using and continually developing leadership skills.
- Keeping clients informed by compiling, analyzing, and reporting results; forwarding plan projections and updates.
- Monitoring results of team efforts and proposing actions for the future.

Accounts Handled: Saudi Customs, AVIS Saudi, Merz Aesthetics, STC Channels, The Avenues, Dur Hospitality, Sac Motors.

• Reports directly to the Chairman.
• Supervises all marketing related tasks and projects.
• Directly manages the marketing department in all its functions.
• Plans all marketing activities while setting a marketing budget for the year to come.
• Approves all outgoing tasks/jobs from the department.
• Allocates incoming tasks and priorities for the department.
• Acts as liaison between the marketing function and business development/ sales function.
• Acts as liaison between the marketing department and upper management and all other departments/entities.

- Leading the team of marketeers and supervise the campaign development process from conceptualization to execution.
- Assigning tasks for the team and guide them to meet the deadlines and quality of work.
- Swan Group consists of four companies, I work alongside with the marketing department to communicate the ideas and promote the marketing campaigns for different products.
- Prepare briefs for the projects and communicate with the companies’ managers to keep the updated.
- Supervise the production process (printing and online development)
- Prepare the concepts of the marketing campaigns and communicate them to the team.
- Help the team overcome any difficulties they might face during work.

- Prepare the marketing and communication plans for the new towers developed by Dalfa group (kantari residence, Bush Tower, and Dalfa Tower)
- Come up with new ideas to ensure a successful marketing outreach.
- Prepare all marketing literature.
- Coordinate with the Public Relations team to align media coverages and tours.

- Responsible for the U.S. and U.K. team of telemarketers
- Lead the team to maintain daily, weekly and monthly targets based on set KPIs.
- Report on a daily, weekly and monthly basis to the CEO and the auditing team in the United States. The reports included the total time of calling, the after call time, the rate of calling, the percentage of each agent against the total time, and the rate of productivity.
- Approve the audits made by the auditing team on the calls.
- Train and recruit new agents.
- Supervise the working process.
- Work closely with the IT department to maintain the flow of our systems and to generate new applications for the agents to work on based on the project in hand.
- Used call management software to monitor the activity of the telemarketers.


Some of the clientele included:

- US Directory Internet Yellow Pages

- DirecTV

- Orange

- American Survey Center