علاء شامي

Designing end-to-end UI/UX and brand identities for clients across fintech, e-commerce, logistics, and
government sectors. Managing full client relationships from brief to final delivery while running Visual
Content Studio as a creative home for design and UGC content.

Owned the design process end-to-end — from early research and wireframes through to developer handoff. Worked closely with product and engineering teams to ensure every design decision was grounded in user needs and product reality. Contributed to building a scalable design system that kept the product visually consistent as it grew.

Owned the design process end-to-end — from early research and wireframes through to developer
handoff. Worked closely with product and engineering teams to ensure every design decision was
grounded in user needs and product reality. Contributed to building a scalable design system that kept
the product visually consistent as it grew.

• Developed comprehensive brand guidelines to ensure consistent application of logos
• Designed a wide range of print collateral including business cards, letterhead, envelops, receipt .
• Created eye-catching Social media post templates, covers that elevated client brands on platforms.
• Assisted in user research and conducted usability testing to gather valuable insights for design iterations.
• Developed wireframes, interactive prototypes, and visual designs using industry-standard design tools.
• Worked closely with development teams to ensure seamless implementation of design concepts.
• Contributed to the design of responsive websites, ensuring optimal user experiences across different devices.
• Participated in design critiques and provided constructive feedback to improve design solutions.
• Assisted in maintaining design documentation and style guides for consistent and cohesive user experiences.

Worked across both product design and visual communication — designing user interfaces for web and
mobile while creating branded social media content. This dual role sharpened my ability to shift between
UX thinking and visual storytelling, keeping both the user and the brand in mind simultaneously.