General Manager
Al Esayi Holding Group
Total years of experience :22 years, 11 Months
Al-Esayi Holding, Kingdom of Saudi Arabia 2018 - 2021
Group/Cluster General Manager (COO)
Lead growth and development of group’s portfolio, spanning one can manufacturing company, two filling plants, one distribution company, and 17 distribution branches with nine export agents across three continents. Plan and implement strategies to address internal issues, cost optimisation, operational management, taxes, investments, and employee relations. Negotiate contracts and gather competitor/market insights to enhance sales/marketing strategy. Collaborate with various business units (human resources, supply chain, IT, finance, and legal) to execute tactical programs and drive organizational success.
• Delivered desired results despite entering role with minimal local market knowledge in addition to building business functions from scratch through staff recruitment, field sales training, and plan implementation.
• Drove end-to-end business planning operations, from market evaluation, competitor analysis, and positioning to operational restructure and implementation; Increased efficiency and productivity by releasing 30% of distribution workforce.
• Met benchmark of 800M SR (including export) after tax revenue in Q4, 2018; Generated 1.2Bn SR from domestic market in 2019 and 1.4Bn SR in 2020 while retaining same volume (higher margins/reduced costs).
• Delivered higher margins on distribution and factory in 2021 with 20% less volume; Increases factory price and offset cost which produced higher profits for reinvestment.
• Innovated new brand and value proposition strategy; decreased expenses by 22%.
• Enabled price correction through ongoing engagements with Board members.
• Reduced expenses by over 5% and achieved 1.09% less volume during H2 prices increase and pandemic challenges.
• Increased margins and successfully managed cost changes by introducing 10% VAT increase on factory/purchases.
• Transformed working and staff culture to more modern atmosphere enabling staff to excel through better, open and transparent communication, creating a team environment, sharing company objectives ownership, delegating responsibilities, enabling creativity, training and supporting at all levels, leading by example “had to get hands on and involved at all levels” and giving trust to staff for a better since of responsibility and recognition.
Vision Holding Group, Doha, QA 2016 - 2017
Business Development Director/Acting GM
Oversaw regional opportunities for marine construction and trading group while formulating and implementing strategies to improve various functions, including operations, human resources, finance, legal, projects, and asset management. Establish and maintain relationships with key stakeholders and vendors. Ideated strategies to expand market research. Evaluated operations and recommended improvements. Managed strategic partnerships and presented new market opportunities to senior executives.
• Engaged with leading contractors such as UCC, Al Ali, and Al Jaber while concentrating on prospective opportunities in Qatar with QP, QatarGas, Ashgal, Qatar PEO, Kahramaa, Katara, and Lusail.
Al Jazeera Trading & Enterprises, Doha, QA 2015 - 2016
General Manager
Maintained oversight over 35+ employees while managing operations for wood and hard surface fabrication factory. Analysed operating processes, financials, and various projects. Devised new processes and improvement strategies to reduce costs, risks, and enhance standard operating procedures, project management lifecycle, manufacturing capabilities, and existing agreements. Partook in contractual negotiations with key stakeholders and reported to senior management.
• Led significant cost reduction initiatives which increased margins and revenue by 15%.
• Headed successful negotiations and secured contract with Steinel sensor-based lighting solutions and Finsa wood.
• Steered manufacturing overhaul to streamline capabilities.
• Incorporated professional practices across project management, project cost estimation, and profits.
Consultant (while perusing MBA, graduated in December 2014) 12/2011 - 1/2015
Little Thinking Minds, Amman, Jordan
(part-time consultancy) for leading regional digital content production company. (Education-Media-Digital Content)
Sales & Marketing Director
Secured new manufacturing and distribution deals expanding reach by folds and profits margin by 30%+.
Targeted sponsorship partners; sold concept and closed deal for 100, 000 DVDs with Fine/Nuqul (regional competitor of Kleenex), noting that average DVD sales by LTM is around 15-20, 000 per year.
Increased sales to 350% in total by end of 2014 “2nd Year”.
Won exclusivity deals with leading Saudi Telecom Company STC and regional giant MBC TV.
Additional Consultancy Projects
Grocery Chain in Qatar: Market Analysis (competitive, ROI margins, pricing analysis etc.), a Business Development Plan for their current 6 retail outlets (ERP/POS systems, floor plans, product catalogue) and a Brand Development Plan for franchise opportunities.
Simulation Technology Company in Sweden: Market Analysis (market size, product requirements, opportunities), a Product Development Plan (new segments, growth forecasts, potential OEM alliances) and a Global Sales Plan.
Tire Company in Jordan (Build or acquire a tire re-treading factory): Market Analysis (market size, demand, pricing) and Business Plan Development (capital investment justification, ROI, projections, Sales & Marketing).
Immersive Technologies, Perth, AU/ Amman, JO/ Dubai, UAE 2006 - 2011
Regional GM
Held responsibility over business development via opportunity identification and global market expansion across new and emerging markets within the EU, India, Middle East, and Russia. Supervised activities across three regional offices while overseeing 15-member team comprising sales, administration, and technical staff. Developed relationships with OEMs, including Komatsu, Cat, Hitachi, and P&H.
• Propelled development of case studies, research and development (R&D), and produced detailed business value propositions; Served as SME and developed link with Michelin to generate case study based on mining client site which possessed SIM.
• Headed market expansion across Turkey, India, Sweden, Mongolia, Germany, Finland, KSA, Russia, Spain, and UAE.
• Pinpointed global prospects via third parties and OEMs.
• Progressed major deal with Ma’aden since 2007 which led to joint venture with Saudi Technical & Vocational Institute’s joint mining training program (PPP).
• Held previous position as Regional Manager Australia:
o Positioned heavy equipment simulator as investment opportunity with high return on investment to improve effectiveness of sales strategy.
o Built and grew network of OEM dealers, professional associations, and government officials.
o Introduced ERP and CRM systems which significantly contributed to process improvement via restructure across sales, marketing, product development, and administrative departments.
o Pioneered closure of local contracts with 10-year longstanding record of zero penetration.
o Awarded CEO award “Best New Star” for outstanding performance during first year of employment.
o Achieved target of 160% and exceeded first budget by 116%.
o Recognised as only Regional Manager to close business deals with zero discount on final terms negotiations.
o Collaborated with two Managers on 100% year on year IMMT growth during 2006, 2007, and 2008.
Michelin Australia, Perth, Australia 4/2002 - 3/2006
One of the world’s leading Tire manufacturers. (Retail - FMCG)
WA State Manager / Truck & Mining Department (Commercial & Industrial Markets)
Managed entire operation in WA state; supervised 17 staff members (Sales, Marketing, Retail, Distribution, Stock Control & Logistics).
Direct management of 55 dealers, retail & wholesale outlets including Advantage Tires franchises.
Trained and implemented quality control standards for all Dealership staff, from Sales skills & Customer Service to technical audits.
Contributed to new strategies that increased profitability e.g. special offers, special key account terms, price rise, price positioning, idle stock discounts, new/competitor account penetration tactics etc.
Achievements:
Increased Sales in my personal territory by 25% in 1st year.
Won “Salesman of the Year” for outstanding sales achievement for 2004, Australia-wide.
Aggressively prospected and managed Dealer Accounts (channel sales) in a never before effort to re-sign, maintain and grow all potential Dealers/Clients including forgotten (remote) accounts. Expanded network by 25% from 40 to 55+ Dealers & Outlets.
ETOS Chemicals International, Perth, Australia 1/2000 to 4/2002
Chemical and equipment Production Agency, Indonesian based multinational.
Sales & Marketing Manager
Delivered the organization from losses to breakeven within 6 months, resulting in 1st ever dividends in 2001.
International Beverages Co, Doha, Qatar, 10/1997 - 11/1999
Beverages filling plant for Canada Dry Franchise and market distribution. (FMCG - Manufacturing)
Sales & Marketing Manager (FMCG/Retail)
Controlled sales, daily distribution and positioning of products. Supervised Sales team - oversaw operations and performance.
Developed, executed and monitored the impact of marketing initiatives, advertising & promotions.
Achievements
Increased sales by 14% in the first year and gained 5% market share.
Initiated 1st corporate sponsorship from Oil & Gas Co (Arco Dubai Inc.) for major event - which was a PR and financial success.
Managed analysis to streamline product range and increase ROI; resulting in launch of bottled water & juices production.
Studies Incomplete