Alaa Raya

Key Responsibilities:

• Handle the job successfully, coordinating and supervising the everyday functions of the boutique.
• Manage the regular activities of the staff employees who are involved in the merchandising and marketing of the services and products.
• Maintaining customer satisfaction for every service supplied by the boutique to the consumers.
• Ensure that the monthly sales targets and other business objectives are met with the help of the proper management and organization techniques.
• Maintain a timely interaction with the clients and establish professional relationships with the new customers.
• Perform the duty of enforcing procedures that are dedicated for stock control, responsible for carrying out day-to-day stock takes.
• Make certain that the visual standards that depict the luxury branding of the products are provided with superior care and routine housekeeping procedures at all times
• Responsible for the submission and creation of reports of staff, financial, and commercial commission on a regular basis.
• Handle the responsibility of leading and guiding the boutique sales including the external sales through useful presentations and training programs, look after the development of client relationship and proper organization of client database.
• Actively participate in the plans of action designed for the growth of the boutique and managing the future leading events and marketing trends.
• Take care of the performance appraisals and recruitment of the employees on a half yearly basis, and prepare the progress reports of the employees for their performance evaluation.

Key Responsibilities:

•Pre-Opening preparation, Logistic support, Merchandiser support, Project support, brands and concessions co-ordination, Operation planning.
•Completes store operational requirements by scheduling and assigning employees; following up on work results
•Maintain store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results
•Ensure availability of merchandise and services by approving contracts; maintaining inventories.
•Protect employees and customers by providing a safe and clean store environment.
•Maintain operations.
•Provide Sales Specialists and Team Members with the necessary leadership, supervision and direction, and maintaining an in-stock, effectively merchandised and properly signed shopping environment resulting in profitable sales.
•Maintain clear, active, and open channels of communication with the; Stores Merchandise Coordinators in order to drive profitable sales and support the delivery of H.O.F. Shopping Experience.
•Be responsible for the development of team members that have the skills, ability, knowledge and the commitment necessary, in order to maintain a culture of VIP Service for every customer.
•Coach team members to improve performance through objective assessments, clear direction, and consistent follow-up.
•Maintains all day in-stock levels.
•Support the consistent application of established Core Areas of Responsibility in order to implement maximum accountability for the daily recovery of the floor.
•Ensures that each Guest is able to find what they are looking for in the most timely and positive manner possible.

Key Achievements:

Opened the first House of Fraser in Middle East .
Ladies department achieved the highest sales and turnover in the store.
Men’s department increased sale by 14% in one month (after I moved to it).
Maintain Zero stock shortage at all the time.

Key Responsibilities:

• Administration trainer (Support in Lebanon and Egypt as in the pre-opening )
• Manage and lead Store(s) Team
• Support the Area/Store Manager with staffing, retention, training and development of talented, energetic, responsible and team-oriented BOH and administration team
• Operations Support in Partnership with the Area Manager
• Overall merchandise processing leadership in assigned store
• Plan and execute all replenishment activities efficiently and accurately
• Partner in training and improvement of individual and team performance
• Partner with Area Manager in administration of store-wide meetings per company directives
• Provide hands-on training and development of the stock team and any store maintenance associates(s)
• Ensure new merchandise receipts are processed in a timely manner
• Ensure accurate and efficient store-to-store transfers and HQ returns
• Provide support and planning to maintain appropriate inventory levels
• Maintain store supply levels
• Keep updated on Operations and Visual Memos
• Ensure Policies and Procedures are followed



Key Achievements:

Started as a sales assistant on 2008, and became a store manager on 2011.
Set with the Training Manager the Admin Handbook for Al-Shaya Group.
Opening new stores in Lebanon (Souk, and Hamra).
Evaluating and set plans with the training manager for new opened stores in Egypt (Cairo, and Alexandria).
First H&M store in UAE to score Green 89% in the Audit checklist 2010 and 2011. (while I was a Back of House Manager).

Key Responsibilities:
• Planning, developing and implementing PR strategies
• Liaising with colleagues and key spokespeople
• Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email
• Collating and analyzing media coverage
• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmers
• Organizing events including press conferences, exhibitions, open days and press tours
• Maintaining and updating information on the organization's website
• Sourcing and managing speaking and sponsorship opportunities
• Managing the PR aspect of a potential crisis situation