Marketing Manager
Alef Group
Total years of experience :12 years, 4 Months
In charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the brand’s market presence and help it find a “voice” that will make a difference
Overseeing implementation of the Marketing strategy - including launch campaigns, events, digital marketing, and PR
Responsible for all financial aspects of the Annual marketing plan and is expected to analyze overall marketing investments and implement recommendations based on these findings, with the most profitable outcomes.
Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
Guiding the day to day activities of the marketing team
Work closely with Interior Designing, Development, and Architecture team to define marketing materials
and programs
Assist the Marketing Manager in the development of the yearly digital marketing strategy; agree on action plans, initiatives and finalize the yearly campaigns calendar (in line with Global calendar)
Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with a focus on conversion and lead generation
Optimize the advertising campaigns strategy with a focus on conversion and lead generation
Monitor Brand’s online reputation & awareness by ensuring relevant online presence and
content management
Responsible for tracking budget, touchpoints, and results of the campaign outreach.
Lead qualification by analyzing digital and offline- pipeline and by working with account teams, business development, sales leads, and other internal stakeholders.
Draw insights from marketing analytics to refine programs and improve performance.
identified and suggested solutions to market business opportunities for target customer segments, industries, and communities of interest.
Responsible for all brand marketing, researching, and planning campaigns, including the delivery and results for key strategic initiatives.
Directed all marketing operations ranging from acquiring new business to extending existing ones as well as creating and implementing the company's marketing strategy.
Handling all marketing and communication aspects.
Daily updates and planning for PR, Advertising, Social
Media & Internal/External Communications.
Planning local Campaigns.
Implementing Regional Campaigns.
The competition analysis and Market status.
Planning and Organizing Events, Exhibitions & special activations and displays.
Working Closely with Sales dept.
Handled all events planning & management, product placement, branding, and the on-ground marketing activities for BMW brand
Managed On-Ground Activations, Road Shows, in-store branding, and Product Campaigns
Organized and planned Festival, Entertainment Events, and Corporate Development Outings & Anniversary Events