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Alaa Shata, Marketing Manager

Alaa Shata

Marketing Manager·Alef Group

United Arab Emirates

Bachelor's degree, Business Administration

Work experience

Total years of experience: 14 years, 5 months

Marketing Manager

February 2019 - Present

Alef Group

Dubai, United Arab Emirates

I found this job using Bayt.com

February 2019 - Present

In charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the brand’s market presence and help it find a “voice” that will make a difference

Overseeing implementation of the Marketing strategy - including launch campaigns, events, digital marketing, and PR

Responsible for all financial aspects of the Annual marketing plan and is expected to analyze overall marketing investments and implement recommendations based on these findings, with the most profitable outcomes.

Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations

Guiding the day to day activities of the marketing team

Work closely with Interior Designing, Development, and Architecture team to define marketing materials
and programs
Company industry:
Real Estate
Job role:
Marketing and PR

Senior Marketing Executive

July 2018 - February 2019

Mazaya Real Estate

Dubai, United Arab Emirates

July 2018 - February 2019

Assist the Marketing Manager in the development of the yearly digital marketing strategy; agree on action plans, initiatives and finalize the yearly campaigns calendar (in line with Global calendar)

Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with a focus on conversion and lead generation

Optimize the advertising campaigns strategy with a focus on conversion and lead generation

Monitor Brand’s online reputation & awareness by ensuring relevant online presence and
content management

Responsible for tracking budget, touchpoints, and results of the campaign outreach.

Lead qualification by analyzing digital and offline- pipeline and by working with account teams, business development, sales leads, and other internal stakeholders.

Draw insights from marketing analytics to refine programs and improve performance.
Company industry:
Real Estate
Job role:
Marketing and PR

Marketing Executive

October 2015 - June 2018

Jaguar Land Rover Automotive

Doha, Qatar

October 2015 - June 2018

identified and suggested solutions to market business opportunities for target customer segments, industries, and communities of interest.

Responsible for all brand marketing, researching, and planning campaigns, including the delivery and results for key strategic initiatives.

Directed all marketing operations ranging from acquiring new business to extending existing ones as well as creating and implementing the company's marketing strategy.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Senior Marketing Executive

April 2013 - October 2015

Toyota Egypt

Ismailia, Egypt

April 2013 - October 2015

Handling all marketing and communication aspects.

Daily updates and planning for PR, Advertising, Social

Media & Internal/External Communications.

Planning local Campaigns.

Implementing Regional Campaigns.

The competition analysis and Market status.

Planning and Organizing Events, Exhibitions & special activations and displays.

Working Closely with Sales dept.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Marketing Specialist

January 2012 - April 2013

BMW

Cairo, Egypt

January 2012 - April 2013

Handled all events planning & management, product placement, branding, and the on-ground marketing activities for BMW brand

Managed On-Ground Activations, Road Shows, in-store branding, and Product Campaigns

Organized and planned Festival, Entertainment Events, and Corporate Development Outings & Anniversary Events
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Education

Suez Canal University

July 2012

July 2012

Bachelor's degree, Business Administration

Egypt

View attachment

Skills

Social Media
Expert
Social Media
Expert
Digital Strategy
Expert
Digital Strategy
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Brand Building
Expert
Brand Building
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Team Work skills
Expert
Team Work skills
Expert
Reporting skills
Expert
Reporting skills
Expert
Communication skills
Expert
Communication skills
Expert
Complaint Handling
Expert
Complaint Handling
Expert
Mechanical Maintenance
Expert
Mechanical Maintenance
Expert
City Marketing
Expert
City Marketing
Expert
Trade Sales
Expert
Trade Sales
Expert
Customer Service Oriented
Expert
Customer Service Oriented
Expert

Languages

Arabic
Expert
English
Expert
French
Beginner

Training and Certifications

Certifications
Toyota Service Advisor TSA21
Sep 2014 - Sep 2017
ICDL
Sep 2010 - Apr 2020

Hobbies

  • Traveling
  • Drawing