Assistant Product Marketing Manager
Nissan Middle East
Total years of experience :19 years, 0 Months
o Set the Regional direction & strategy followed by development and execution of marketing plans covering the Middle East region
o Effectively managed product life cycle of Nissan models
o Organized periodical communication with NSCs (dealers), contributing to the improvement of action plans for all NSC
o Established PDCA for effective monitoring of implemented marketing plans
o Conduct Full Market evaluation prior to introduction of any product to identify market opportunities by segment, competitor offering and movements, target customers
o Track and analyze competitor pricing and propose pricing action to meet the set annual BP
o Continues benchmarking with competition covering marketing mix, market/industry trend, with development of timely actions to countermeasure.
o Conduct pricing studies, employing Nissan pricing methodology and establish effective price proposals for all new model - VIVA
o Collecting and understanding the market feedback to the responsible models and propose spec changes to NISSAN JAPAN
o Set Marketing & Sales plans for annually but followed up monthly with budget tracking
o Visit NSCs on a monthly basis to support and evaluate marketing projects.
o Manage with Nissan Japan departments on as needed basis to get their approvals for projects.
o Monitoring ordering and sales with NSCs on a weekly basis to meet the BP and sales forecasts
o Worked closely with media Agency to design the right creative for regional communication
o Outline the research requirement briefing for the research agency to organize product clinics and assess the effectiveness of marketing plans
o worked with the media buyers agency in order to optimize the reach to the targeted audience using the right channels
o Awarded on Best Product Repositioning success - Silver Award - for Nissan 370Z Received by GEMAS Effie MENA Awards, Dubai 2013
o Project Manager of Nissan Connect, social media technology embedded in the NAVI screen of Altima( Face book, Twitter, Google, …etc)
o Devised marketing and brand positioning exercises with a view to achieve targets and maximize profits. Incorporated strategic up-gradations and devising pricing strategies to capture target markets while ensuring customer loyalty.
o Supported strategic initiatives to elevate brand equity and image with media, customers and key influencers/organizations.
o Enhanced effectiveness (time-to-close, market share) of market segment through creative approaches to product/service offerings and bundling using market research, customer suggestions, business partnerships, trend analysis observation and competitor analysis.
o Devised marketing budgets, monitored major categories of departmental costs and reconciled it with the target budget to prevent cost overflows.
o Administered dealership to maintain high volume along with increased turnover. Interfaced directly with dealer groups to achieve sales goals, increased brand awareness in the market.
o Collated and analyzed data pertaining to brand performance and competitor activity (distribution, promotion program performance, category reviews) and provided monthly reports on brand activity, competitive activity and distribution.
o Directed the preparation and maintenance of periodic reports to keep the upper management and peers abreast of marketing and brand management initiatives of the department.
o Provided leadership and direction to sales/marketing staff, evaluated brand marketing guidelines and provided professional guidance to improve performance.
o Assist in Developing a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
o Conducting constant reviews of the market in order to identify new product opportunities.
o Monitor customer preferences to determine focus of sales efforts.
o Develop and maintain excellent customer/client relations
o Assisting in sales forecasting and budgeting
o Prospecting, contacting and approaching new prospects.
o Ensure that targets are consistently achieved and exceeded
o Presenting and negotiating of contracts and deals.
o Creating and implementing customized project plan.
o Initiates and coordinates development of action plans to penetrate new markets.
o Creating, piloting and implementing marketing campaigns for in-house products “MTV Arabiya & Nickelodeon TV” over AMG mediums.
o Implementing sponsorships co-agreements with diverse strategic partners (career junction ME - Box office ME).
o Media planning for direct clients over AMG mediums, during high sales seasons (Ramadan - DSF- DSS)
o Analyzing outsourced data (from IPSOS) for radio listenership & print readership reports
o Coordinating promotional tasks in between programming, sales and other departments in the organization.
o Identifying newly emerging consumer trends, and propose promotional concepts (in coordination with art directors) to target this audience.
o Executing sales tasks for outdoor placement subsidiary company “Shoof outdoor”
o Participate in target forecasts for different media mediums (press and radio)
o Analyze market shares, sales analysis, and brand awareness against competition
o Contribute in pitches for clients when required along with the sales team members
o Support the marketing and sales teams to achieve objectives
Within given timelines. Ensure client objectives are met.
o Editing the content of the magazine and newspaper and checking the material to be up to standards
o Worked with the telesales teams to ensure meeting monthly targets.
o Worked on different publications including Real- estate, Classified, Blue pages and AlBayan supplements.
o Devise sales by pitching the different publications to respective clients
o Helped in marketing team in communicating the products to different clients with respect to their needs and objectives
o Constant tracking of sales against budgets