Strategy Manager
Hyundai Motor Company
Total years of experience :14 years, 4 Months
Managing Both Hyundai & Genesis Brands
Upstream marketing, where all the market analysis and market
research is done.
As a Senior Product Manager, my objectives are to:
- Oversee all activities within my team and deciding their weekly and
monthly goals
- Train my team members on efficiency and effectiveness
- Conduct performance management index and moderate my team's
productivity
- Defining, Designing, and executing all Hyundai & Genesis Product
Lifecycle and Pricing Strategy.
- Identifying opportunities in Middle East & Africa region and counter
measure planning.
- Serve as a solution maker for any vehicle's weak performance
- Develop analysis that serve as the root of my team's direction and
annual target:
- Mapping the future of the market
- Strategic plan for all new products and undiscovered territories
- Creating Price Value Analysis, and calculating profitability.
- Conduct Product Training for middle managers (at least 4 times
annually).
- Handle governmental regulation and homologation processes for all
our vehicles in GCC.
- Pricing of our vehicles in MEA region (P&L Calculations)
-
- Product media presentation launches and interviews
- Reviewing and Testing Prototype vehicles and suggesting
enhancements.
As achievements:
Proudly introduced a world's first women trim in Hyundai Line-up in KSA
as a part of celebrating the approval of women driving in KSA. It
consists of few optional items uniquely chosen to the comfort and
convenience of women in KSA
- Developed Price Value Analysis which Hyundai Motor Company
adopts overseas and soon globally.
Successfully Product Launched to the media Following Models in Africa
& Middle east region:
- Accent 2018
- Kona 2018
- EV models in Lebanon (Ioniq & Kona EV) 2019
- Genesis G90 2019
- Creta 2020
Nissan Motor Company (Middle East Region
working culture (rotation basis) gave me a macro experience
around several Departments starting with Brand Management to
product planning to product pricing ending up in Product Marketing.
(I consider this to be my 3rd
school after my Masters degree)
• Brand management and planning for volume and bulk sellers (i.e.
Micra, Sunny, Tiida, Sentra)
• Planning product Life Cycle, with volume assumptions, market share
and competitive analysis forecast.
• Strategize incentive schemes to increase sales among different
grades.
• Brief the dealers to carry out a one voice campaign across the
region (GCC wise)
• Take lead in planning and executing promotional campaigns across
broadcast (TV and radio), digital and Social Media for the Middle East
• Managed and supported several on-ground activations such as Test
Drive events, and Media events
• Product Planning & Market Research for future models, present
findings and recommendations to Director of Product Planning.
• Comprehensive competitors research and analysis done on quarterly
basis, construct long-term forecast plan and future initiative, and
suggest recommendations to head of department
• Associated with the SmartCar launch and on-ground activation.
• Training the sales executives on product launches and vehicle
features.
• Creative work on media and communication levels (TVCs for Nissan
SmartCar, Sunny & Sentra)
• Supported in aliasing for Dubai International Motorshow, similar
projects such as; Gitex, Internet of Things, and local events.
Planning sponsorship & entertainment event programs and
agreements
• Conducted mystery shopping to further enhance the service process
and customer experience.
• Planning Media and communication budgets for Tactical marketing
activities.
• Tracking profitability of the rental stations in Emirate of Abu Dhabi.
• Enhancing work effectiveness by drawing a smooth work flow for
employees to further enhance time efficiency and productivity.
• Managed a team of supervisors and rental agents, while measuring
their performance and productivity.
• Managing Social Media channels (Facebook, Twitter, and LinkedIn),
and website’s SEO
Started my career as a
IN
Courses: - Marketing Innovation - Creating Markets - Information for Business - Applied Channel Systems - Strategic Value Creation - Global Business - Contemporary Issues in Marketing - Marketing Systems Abu Dhabi University (UAE – Abu Dhabi)
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