AlaaElDin Fahmy, Operation Director

AlaaElDin Fahmy

Operation Director

VisionPlus

Location
Egypt - Cairo
Education
Bachelor's degree, Computer Science
Experience
18 years, 5 Months

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Work Experience

Total years of experience :18 years, 5 Months

Operation Director at VisionPlus
  • Egypt - Cairo
  • My current job since January 2012

- Developed Marketing Strategies, ATL (Above the Line) and (BTL) Below The Line marketing materials, Branding, Public Relation & CSR (Corporate Social Responsibility) programs.
- Executed and Managed different production phases and conduct high quality control to continuously exceed the customer requirements for all types of productions; wood, acrylic, steel cladding, Router cutter for aluminum sheet creating metal sign boards as well as wood stands and others.
- Following up on the implementation of Digital and Offset Printing Productions on the set time.
- Managed all logistics issues for importing Roll-ups, popups, giveaways and production materials from different sources.
- Designed and manufacture display stands (custom designs), Outdoor, indoor stands and atrium, light boxes, danglers, light sign boards

Marketing Assistant Manager at Panasonic
  • United Arab Emirates - Dubai
  • July 2008 to December 2011

- Managed the full scope of fulfillment and order processing of Panasonic Product portfolio of NCP Series (VoIP PBX), TDE and TDA Series; as well as the sales of Wireless phones TG Series, MB Series SOHO multifunction’s printers across the GCC counties: UAE, Oman, Bahrain, Qatar, Kuwait, KSA, Iran.
- Followed up with the sales team on their sales forecasts on quarterly basis and align with the set annual business plan.
- Designed Promotional Plans for slow moving inventory in slow moving territories.
- Inspected Value Adding Re-sellers (VARS) and sent Visual report with counter-measures plan and recommendations to headquarter PSN (Japan);
- Collected customers’ insights cards of certain products to discuss with production managers in PSN quarterly meetings to resolve existing issues and improve current products to increase its sales.
- In case of promotions, managed both ATL & BTL materials for each agent, wrote their brief to the advertising agency to design them and followed up on the different operation phases in order to achieve targets;
- Created promotions and advertising plan for each country to enhance sales activities;
- Managed seminar and events for high level management and agent’s representatives to expand business clientele;
- Prepared a monthly report about all agents’ activities and submitted it to HQ PSN
- Ensured that Panasonic terms and conditions are applied, based on ISO Standard

Marketing Manager& Deputy Managing Director at D.Design
  • United Arab Emirates - Dubai
  • January 2006 to June 2008

- Created and Managed “The Driver Guide” project with (RTA) Road and transport authority.
- Prepared and executed the contract agreement between D.Design, RTA and Sponsoring companies.
- Managed the whole project, developing layouts, handling different partners’ designs and followed up on its production and execution through third party suppliers.
- Handled and managing D.Design office in china, its production, export & import, lead-time and Delivery.
- Managed projects in the UAE market; governmental and semi-governmental entities, multinational companies and other organizations
- Developed Marketing Strategies, ATL and BTL marketing materials, research and planning, as well as branding, PR, Corporate Events & Campaigns.

Education

Bachelor's degree, Computer Science
  • at Modern Academy Maadi
  • May 2001

Specialties & Skills

Marketing
Operation
Production
Advertising
Printting
Production
Sales and Marketing

Languages

Arabic
Expert
English
Expert
French
Intermediate

Training and Certifications

Cisco (Certificate)
Date Attended:
August 2002
Oracle (Certificate)
Date Attended:
January 2007