CEO
Mukafaat Marketing Solutions
Total years of experience :21 years, 10 Months
• Developing and implement the loyalty strategy to improve acquisition and retention of customers
• Defining, implementing and managing all sales and marketing communications
• Managing the existing team and enhancing operational functions
• Leading the company to present the best of the marketing services
• Developing criteria for measuring sales and marketing success
• Defining sales and marketing strategies and approaches
• Prepare annual budget to meet the corporate objectives
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• Working with all agencies and services suppliers to develop the marketing services and identify more efficient ways of working
• Providing ongoing awareness about the products and services thru direct and online marketing
• Ensuring that the merchants are getting the most value from their participation in the loyalty program
• Assisting merchants in development and implementation of annual marketing plans
• Communicating with merchants to present any new marketing services
• Analyzing the competitors services, strengths and weakness and evaluating their programs
• Develop and implement the strategy to build customer loyalty programs
• Design and manage communications strategy focused on attracting, developing and retaining customers
• Work closely with marketing analysts to gauge return and profitability of rewards efforts and establish metrics to measure program success
• Understand and respond to the needs of current customers as well as develop plans to attract new customers
• Drive sales through customer loyalty offerings
• Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns.
• Streamline and automate fulfillment processes for member enrollment, member benefits, promotion fulfillment, and program reporting working closely with cross-functional supporting teams (product, analytics, technology, and other marketing functions)
• Manage program performance and customer activity reporting to address areas including customer segmentation, program and campaign level impact (return on investment and profitability), customer demographics, and benefits usage recommending reasoned adjustments to the program
• Establish and manage relationships with vendors, Partner Merchants and internal resources to coordinate delivery for effective programs and promotional campaigns that are consistent with branding and general product merchandising
• Ensures technology documents/certificates such as product registrations, SSL certificates, maintenance agreements, service contracts, etc. related to technology operations and/or technology services are evaluated, updated and processed.
• Implements, administrates and maintains databases.
• Provides written technology policy guidance to managers, supervisors, staff and consumers/participants.
• Designs, develops and maintains web-based applications including websites and intranets. Continuously improves the organization's Web site and Intranet.
• Analyzes technology requirements and develops functional specifications.
• Responsible for troubleshooting workstations, networks, software applications and other technologies.
• Ensures for the availability, continuity and security of data and information pertaining to the organization.
• Manages external technology projects.
• Participation on committees, task forces, workgroups, etc.
• Respects confidentiality in discussing consumer/participant, staff, volunteer and organizational matters; also maintains confidentiality of organization, project, fiscal and personnel related information.
• Develops and manages technology budget and monitors and approves related expenditures.
• Assists in other duties as needed and directed.
• Manage all activities related to the division.
• Provide a vision and strategic direction for the division.
• Study customers’ needs and propose the suitable solution.
• Provide technical and pre-sales consultancy for the sales division.
• Develop and refine technical and functional specifications.
• Meet weekly with the projects manager to set priorities, make decisions, and coordinate efforts.
• Build a sense of teamwork and cooperation within the division.
• Hire additional programmers/web developers as needed.
• Develop training programs for new employees.
• Lead development projects, deliver high quality innovative software that meets or exceeds customer expectations.
• Identify opportunities within the industry and existing projects for product development.
• Effectively prioritize and manage multiple priorities.
• Create and execute project work plans outlining schedules and deliverables.
• Other duties as assigned.
• Manage multiple project teams \[Web Designers, Web Developers, and Multimedia\].
• Manage day-to-day operational aspects of a project and scope.
• Gather Clients requirements.
• Manage interactive technology projects from concept to production.
• Contribute to the high-level strategic direction, vision and scope of multiple projects.
• Work closely with information architects, programmers, content developers and graphic designers to implement project requirements.
• Create and execute project work plans and revise as appropriate to meet changing needs and requirements.
• Manage, lead, or administer project resources.
• Monitor project activities and resources to mitigate risk.
• Make improvements, solve problems, and take corrective actions
• Participate in phase, milestone, and final project reviews.
• Identify resources needed and assign individual responsibilities.
• Review deliverables prepared by team before passing to client.
• Prepare for engagement reviews and quality assurance procedures.
• Track and report project status, team hours and expenses on a weekly basis.
• Design and Develop several applications by using .NET programming language with MSSQL SERVER.
• Develop a customized Human Resources System which contains the following modules - Payroll, Government Relation, Personnel, Appraisal and Performance Evaluation.
• Develop a customized Network Management Application which is build especially for internet providers.