Alaa Momenah

-Implement the marketing and communication strategy and plan that aligns with the KSA's business overall business goals and objectives, in line with the regional and global strategy, vision, initiatives and guideline.

-Execute the integrated marketing activations and campaigns in KSA, covering digital channels including website, social media, email marketing, .. as well as other channels Manage the execution of public relations and communications initiatives to increase brand awareness, and promote company news.

-Manage the development and execution of events and sponsorships to drive brand awareness and lead generation.

-Build relationships with key stakeholders, including internal teams locally and regionally, business stakeholder, external agencies, and media partners.

-Measure and report on the effectiveness of the results, using relevant metrics such as digital KPIs, leadgen KPIs, and others.

ð´Monitor industry trends and best practices to ensure our strategy remains competitive and innovative.

ð´Collaborate with internal teams and vendors to ensure the successful development, deployment of Marketing initiative.

• Responsible for elevating a cluster of 32 hotels within Saudi Arabia.

•Managing relationships with PR agencies, media partners.

• Develop social-first content, partnerships, and influencer relationships to showcase the group of hotels and enhance our brand positioning, with a specific focus on the iconic hotel(s).

• Generate innovative content for the hotel group and ensure that all content is uploaded to the asset
manager for distribution.

• Create and implement a comprehensive plan to promote the iconic hotels and any new openings within the group.

• Build connections with local influencers and content creators to increase the hotels' visibility and
collaborate on outstanding content creation.

• Oversee the hotel group's social media accounts, including community engagement and publishing content.

• Bring the defined brand themes to life through content, partnerships, and events within the hotel group.

• Act as the brand representative to ensure that all hotels in the group adhere to the brand's guidelines and that the content produced is brand-compliant, including maintaining a strong digital presence.

.Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

• Develop and implement strategic marketing plans to achieve company
objectives.
• Conduct market research and analysis to identify customer needs, market trends,
and competitor activities.
• Create and work with marketing agency a execute effective marketing campaigns
across various channels, including digital, print, and social media.
• Monitor industry developments and stay up-to-date with emerging marketing
trends and technologies.
• Collaborate with sales teams to align marketing efforts with lead generation and
conversion goals.
• Manage all aspects of digital marketing including website content, social media
presence, email campaigns, and online advertising.
• Create and manage marketing budgets to maximize ROI.
• Manage relationships with external vendors such as advertising agencies or PR
firms.

• Contributed to marketing efforts for the largest Hilton portfolio in the Middle East, consisting of three
brands, 2300 rooms, 15 outlets, and the largest convention canter in Makkah.
• Conducted market research and analysis to identify emerging opportunities and maintain competitive
market edge.
• Oversaw planning and execution of targeted sales and marketing strategies.
• Oversaw development and execution of multi-channel marketing campaigns to drive growth.
• Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable
partnerships and increased growth.
• Developed strategy for social media marketing with cohesive messaging across multiple platforms.
• Analysed customer insights and trends to build marketing strategies that resulted in revenue growth.
• Facilitated smooth campaign execution, collaborating effectively with creative teams and external
agencies.

• Collaborated with marketing team to outline and promote brand strategy and creative development.
• Managed social media platforms, creating and scheduling content to maintain consistent online
presence.
• Developed marketing plans to support department strategies.
• Supported front-line sales teams with well-coordinated administrative operations.

• Maximised brand awareness through targeted marketing strategies.
• Developed marketing plans to support department strategies.
• Worked collaboratively with vendors to complete projects according to schedule and specifications.
• Proofread marketing collateral to guarantee accuracy.
• Completed quarterly forecasting and monthly financial reviews.
• Conducted market research to identify key customer segments and target audiences.