Field sales manager
Qatar Quality Product,Ali Bin Ali Group
مجموع سنوات الخبرة :17 years, 1 أشهر
ALI BIN ALI HOLDING.
PVM, PERFETTI VAN MELLE, Qatar.
Working for Perfetti Van Melle PVM (Mentos & Chuppa Chup).
Gaining Market Share from Wrigley’s gum and Haribo Jellies
Introduction of new brand Dr. Gerard to the trade (Biscuit range from Poland).
Relaunching of canned food Dr. Chtoura to Qatar market.
Plan, forecast sales and execute promotion activations to deliver monthly sales targets in commitment by year-end growth, revenue generated.
Team management.
A & P.
Value Chain.
Route to market.
• Accountable to deliver100% of forecasted sales commitments & achieve 80% market share for meat (Fresh/Chilled/Frozen) plus frozen poultry.
• Guided a team who consistently reach and outdo monthly sales targets for Widam year on year.
• Successfully introduced VAN sales operations at WIDAM and added 15% revenue increment to turnover.
• Provided the directional imputes and Commercial prospective on pre-implementation of ERP Platform to minimize planning time by 10% and improve the user friendliness.
• Responsible to support the Sales Team to meet with the personal & functional objectives.
• Timely interaction with supply chain, Fianance, Logistics & marketing.
• Progressed the career with three promotions with the organization.
Designation Duration Division
Unit Manager Nov - 2017 to Mar - 2020 Ali Bin Ali- Mars Division.
Key Account Supervisor Jan - 2015 to Oct - 2017 Ali Bin Ali- Mars Division
Key Account Executive Jan - 2011 to Dec - 2015 Ali Bin Ali- Mars Division
Sales Executive Dec - 2006 to Dec - 2010 Ali Bin Ali- Mars Division
• Plan, forecast sales and execute promotion activations to deliver monthly sales targets in commitment by year-end growth by 15% plus revenue generated.
• Hands of experience in working all the sales channels (All Key accounts/Strategic accounts/HORECA/Impulse/A & B class supermarkets).
• Re-designed a detailed tracking method for trade budget investments (visibility, rentals, etc.) to maximise the sale ROI and maintain investment cost below 10% and Implementing sales strategies to achieve exceptional results and hit KPIs.
• Leading monthly and quarterly objective reviews with all the sales team and always a weekly meeting to analyse the progress of monthly sales targets.
• Facilitated the promotion of two sales professionals from the merchandising team to key account executive and a sales executive.
• Leading and coaching sales & merchandising team of 29 individual.
• Achieving double digit Year On year growth in accounts like lulu and Carrefour to qualify for progressive rebates.
• Successfully implemented the chocolate factory at Carrefour Villaggio and mall of Qatar which is driving the category growth by 50% with creating excitement in the aisle.
• Effectively executed the shelf upgrade for lulu D ring, Gharafa & Mesilla which is growing the category by 20% and creating excitement in the aisle which makes more shoppers come in.