general manager sales and marketing
Synergix International
Total years of experience :8 years, 8 Months
Responsible for General Sales and Marketing of the company with below achievements and Accountabilities:
Achievements:
Captured over 60% market share with new Fluke DSX 8000 with fast brought to market strategy.
Grew business 30% over tenure with new products improved marketing and lower costs.
Reduced costs 20% by consolidating locations, communication innovation and reducing line staff.
Accountabilities:
Restructured several lines to eliminate cash drains and increase overall revenue.
Channel Management, defending various sales and marketing strategies to increase customer database
Improved profit margin 10% by sourcing new vendors and negotiating favorable contracts.
Implemented new quality assurance initiatives to increase product reliability and customer satisfaction.
Built productive industry and cross-industry relationships to maximize revenue generation.
Increased customer satisfaction by improving follow-up and reducing repair needs on products.
Develop new marketing strategies to quickly capitalize on trends and social media.
Established employee operations guidelines to standardize procedures.
Directly managed team of 4 professionals with company of over 20 staff.
Created brand new revenue streams by expanding on accessories for main product lines.
In the 21st century businesses are more globally integrated than ever before meaning international business expertise is highly sought after to understand the dynamic conditions and opportunities within a global market. I understood the need of skills in this field to reach to my international business aspirations.