عبد العزيز العقيل

Lead the development and growth of Almarai public & business relation, builds and maintains the positioning of Almarai company according to the approved direction by the executive management and board of directors and set up the strategy plan of the public relations department, and initiate actions in the areas of public relations and communication, corporate branding, events management, Investors relations and corporate social responsibility.

Main Responsibilities
a. Manage strategies, objectives and annual budget for PR dept (13 Million Riyals).
b. Direct the plan, implementation and management of CSR program (20 Million Riyals).
c. Establish strong relationships with media, columnists (opinion writers) and analysts, as well as current and potential stakeholders.
d. Planning and managing of corporate events, investors meetings, roadshows and exhibitions.
e. Prepare and implement of PR plans for crisis management.
f. Act as the “Eyes and Ears” of Almarai to pro-actively track issues that might affect the company.
g. Ensure that all financial communications are in accordance with the company laws and Capital market authority disclosure requirements.
h. Generate effective editorial coverage, press releases, annual report, digital and online materials.


Achievements:
- Almarai CSR Program (The Helping Hand).
- Media Influencers Program.
- Corporate Stakeholder Program.
- Increase Number of Almarai Visits Program By 140%.
- Almarai Award for Scientific Innovation.
- Almarai Education Excellence Award for Students in GCC Countries.
- Enhance Almarai presence on digital platforms and social Media.
- Almarai sukuk roadshow for investors.

(NUPCO) is a national company with a unique structure, vision and functions. responsible for the centralizing procurement, warehousing & distribution of medical procurement and logistic for over 4000 public hospitals and healthcare units.

Job Role:

Set up the strategy of the corporate communication department, Plan and initiate actions in the areas of Corporate Communication, Corporate Social Responsibility, and Events Management.

Main Responsibilities -

Being part of the leadership team and play a critical role in building and delivering the Corporate Communication vision to support profitable business growth.

Established Corporate Communication strategies, Structure, policies, and procedures to align with overall NUPCO strategy.

Developed annual budget for the Corporate Communication Dept and Monitor expenditures against approved levels to improve performance, efficiency, and resource utilization.

Created and executed CSR that have been recognized by National Awards and was featured in different media aspects.

Manage and Responsible of NUPCO’s stakeholders engagement through internal portal, website, Social Media Channels and off-site events.

Served as a primary information source to the Executives Managements on key issues and programming in Saudi Arabia.

Develop and reviewed all communication content (reports, publications, media releases…etc) and update NUPCO stakeholders with latest news.

Approve the design of all electronic and print publications to ensure consistency with the NUPCO’s identity and branding.

Maintain a strong relationship with media with direct access to reporters & journalists.

Achievements:
• Received 4 out 4 (exceed expectation) on yearly performance appraisal 2009, 2010, 2011.
• Presented NUPCO Brand at well-known Events
• Received CSR prize for 2010.
• Stayed under budget for 3 years.

Riyadh Care Hospital is the largest private hospital, which has capacity in excess of 300 beds and provides full range of primary, secondary, and selected tertiary medical services. The hospital employs over 1500 staff including about 150 Medical Doctors, with an annual budget of about SR 200, 000, 000. Further, the hospital is one of two organizations in Riyadh dedicated exclusively to receive occupational injuries, which is also considered a referral hospital for the same, kingdom wide.

Job Role:

Responsible for marketing and PR management includes internal & external communications, market planning, and forecasting, branding, budgeting.

Main Responsibilities -

Created and implemented strategic Marketing Plan and PR campaigns.

Formulated action plans for increasing hospital revenue.

Established marketing policies and procedures.

Revised and arranged for new contracts with insurances companies.

Oversees preparation and dissemination of press releases and articles and coordinates media events.

Directs the writing, editing and publications, Newsletter, Magazine, etc.
Introduced new marketing activities and promotion channels.

Established monitoring procedures that would guarantee quality of rendered service and customer satisfaction.

Achievements:
• Increased annual Hospital patients by over 30 %.
• Company profile & Brand manual.
• Quarterly News Letter.
• Customer Service Program.
• Complaints Systems.
• Generating revenue from different source.
• Created and Implemented VIP Program.

Achievements:
- Establish methods and procedures to ensure that requests for medical approval contain the adequate medical information required by various insurance companies
- Supervise monitoring and management of insurance & Coordination Office to ensure that services provided to clients.
- Develop techniques for easy implementation of Hospital Policy with regards to proper of medical approval.
- Review contracts for stipulation and conditions that would need proper or prior approval from various companies / insurance companies.
- Participate in the implementation of several financial, statistical, and E-claim modules in the HMIS (Hospital Management Information System) under AS/400 & Oracle.

Achievements
• Minimize Rejection Invoice.
• E-claim System.
• Establishing Good Relations with the Insurance Companies.

Achievements:
- Participate in the overall management of the financial affairs of the hospital & assist management to execute the financial policies effectively.
- Provide management with quantitative financial data that helps hospital management in executing and planning financial decisions.
- Help the management in accounting and finance matters to ensure efficient and effective implementation of policies, systems and procedures, for the achievement of the hospital's objective and functions
- Assisting in the design and implementation of several accounting modules of the (SIHACS) accounting system under AS/400 & Oracle.

Achievements
• Revision Invoices System.
• (SIHACS) Accounting System.
• Package Systems.

Achievements:
- Participate in the overall financial affairs concerning revenue collection and management.
- Involve in supervise & control (Auditing revenue, Payroll revision, Invoices and receipts, payable and receivable account, company bills) in revenue section.
- Verify accuracy and reliability of all financial and accounting data to ensure the revenue details are maintained accurately at all times

Achievements
• Receipt Program
• Third party Application