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Alawi AlAlawi, BMW GROUP CRM MANAGER

Alawi AlAlawi

BMW GROUP CRM MANAGER·MOHAMED YOUSUF NAGHI MOTORS - BMW GROUP IMPORTER

Saudi Arabia

Bachelor's degree, (B.A.A) Bachelor of Business Informatics, Administration & Management

Work experience

Total years of experience: 14 years, 6 months

BMW GROUP CRM MANAGER

November 2023 - Present

MOHAMED YOUSUF NAGHI MOTORS - BMW GROUP IMPORTER

Riyadh, Saudi Arabia

November 2023 - Present

Spearheaded initiatives to automate and optimize resources, leading to over a 50% reduction in manual processing and improved resource allocation.
Established effective communication and built strong relationships with Sales, Aftersales, Marketing, and Finance teams, optimizing operation levels.
Implemented BMW Groups customer relationship management (CRM) strategy, resulting in a notable increase in customer response rates.
Directed a team of CRM specialists to execute personalized communication and engagement initiatives across various channels, leading to an enhance customer experience.
Led the integration of CRM tools and technologies to streamline processes, automate tasks, and improve customer segmentation and targeting efforts.
Consolidated Business Intelligence Dashboards using Power BI to cover the customer experience journey.
Elevated NPS (Net Promoter Score) results by streamlining processes and achieving higher response rates.
Successfully drove Sales Funnel Management achievements to targets.
Developed a CRM team of over 13 personnel, providing coaching and mentorship, conducting performance evaluations, and establishing an inclusive work culture.

Company industry:
Automotive Dealership & Distributor

RETAIL PERFORMANCE ASSISTANT MANAGER

February 2016 - October 2023

EURO MOTORS - BMW GROUP FERRARI MASERATI JAGUAR LAND ROVER

Sitrah, Bahrain

February 2016 - October 2023

Lead 2 key sales projects with BMW consultants - Retail Performance and Sales Funnel Management
Lead 2 key projects with Ferrari/Maserati Salesforce and Jaguar Land Rover Lynx implementation

Company industry:
Automotive Dealership & Distributor

CUSTOMER RELATIONS ASSISTANT MANAGER

April 2015 - January 2016

EURO MOTORS - BMW GROUP FERRARI MASERATI JAGUAR LAND ROVER

Sitrah, Bahrain

April 2015 - January 2016

Transformed the CC from no system consumption to a fully polished paperless process on the DMS Autoline
Implemented the CC Telephony Integration (CTI) and Customer Contact Management (CCM) with the CDK Drive Project
Implemented the Intaleq loyalty program being the first in the region and built all the backend scripts

Company industry:
Automotive Dealership & Distributor

AUTOLINE KERRIDGE SYSTEM ADMINISTRATOR

September 2013 - March 2015

EURO MOTORS - BMW GROUP FERRARI MASERATI JAGUAR LAND ROVER

Sitrah, Bahrain

September 2013 - March 2015

Automated backend system functions to help alert key stakeholders of errors and data quality
Held leading roles in any Dealer Management System related projects
Elevated the SLA's of all support tasks by taking preventive and corrective action measures

Company industry:
Automotive Dealership & Distributor

USED CARS SALES ADMINISTRATOR

December 2011 - August 2013

Y.K Almoayyed & Sons BSC

Sitrah, Bahrain

December 2011 - August 2013

Company industry:
Automotive Dealership & Distributor

Education

AMA International University

July 2024

July 2024

Bachelor's degree, (B.A.A) Bachelor of Business Informatics, Administration & Management

Bahrain

GPA (point): 2.24 out of 4

GPA (point): 2.24 out of 4

•Graduation Practicum Course in Spark X Automotives (Pract1) •Remedial Mathematics (MATH0) •Modular English Program 0 (MEP0) •Modular English Program 1 (MEP1) •Modular English Program 2 (MEP2) •Computer Fundementals (COMP01) •Business Communications 1 (DBI102) •Principles Of Management (DBI104) •Business Statistics (DBI201) •Business Communications 2 (DBI202) •Mathematics Of Investment (DBI101) •Intro to Word Wide Web (COMP03) •Human Behavior in Organization (DBI204) •Mathematical Analysis for Business (DBI301) •Principles of Marketing (DBI302) •Computer Graphics & Multimedia (COMP04) •Human Resources Management (ABI203) •Accounting for Business 1 (DBI103) •Introduction to Business Finance (DBI303) •MacroEconomics (DBI304) •Humanities 1 (ART & Society) (HUMA001) •Managerial Economics (ABI202) •Management Science 2 (ABI301) •Intro to E-Commerce (ABI204) •Mathematical Methods for MGT Decisions (ABI101) •Marketing Management (ABI102) •MicroEconomics (DBI203) •World History (HIST02) •Environmental Science (NSC101) •Managerial Accounting (ABI104) •Management Science 1 (ABI201) •Information System Management (ABI302) •E-Commerce Law (ABI304) •System Analysis Design (COMP11) •Database Management System for Business (COMP12) •Financial Management (ABI103) •Software Engineering (COMP20) •Strategic Management of Technology (SBI103) •Information Resource Management of Technology (COMP15) •Bahrain Bus. Environment & Cross Cultural Management (SBI101) •International Business Law (SBI102) •Business Planning & Analysis (SBI201) •Corporate Strategy & Intl Business (SBI203) •Corporate Governance & Ethics (SBI204) •Seminar in Business Planning & Analysis (SBI301) •Software Engineering Project - AlAlawi Performance (SBI302) •Project Management (SBI202)

Cambridge University

June 2024

June 2024

High school or equivalent, Computer Science

Bahrain

GPA (percentage): 75%

GPA (percentage): 75%

Cambridge University, British Council, Bahrain • Associate of Science (AS), Computers, 2003 – 2006 

Skills

Microsoft Excel
Expert
Microsoft Excel
Expert
Team Management
Expert
Team Management
Expert
Administration
Expert
Administration
Expert
Computer Hardware Troubleshooting
Expert
Computer Hardware Troubleshooting
Expert
Administrative Support
Expert
Administrative Support
Expert
Management
Expert
Management
Expert
MS Office
Expert
MS Office
Expert
Visual Basic 6
Intermediate
Visual Basic 6
Intermediate
Autoline
Expert
Autoline
Expert
Administration
Expert
Administration
Expert
Dealer Intelligence
Expert
Dealer Intelligence
Expert
Sales Retention
Expert
Sales Retention
Expert
MIS Reporting
Expert
MIS Reporting
Expert
BUSINESS INFORMATICS
Expert
BUSINESS INFORMATICS
Expert
BUSINESS INTELLIGENCE TOOLS
Expert
BUSINESS INTELLIGENCE TOOLS
Expert
CHARTERED FINANCIAL ANALYST
Intermediate
CHARTERED FINANCIAL ANALYST
Intermediate
LEAD MANAGEMENT
Expert
LEAD MANAGEMENT
Expert
MANAGEMENT SYSTEMS
Expert
MANAGEMENT SYSTEMS
Expert
MICROSOFT EXCEL
Expert
MICROSOFT EXCEL
Expert
BUSINESS INTELLIGENCE
Expert
BUSINESS INTELLIGENCE
Expert
OPERATIONAL EXCELLENCE
Expert
OPERATIONAL EXCELLENCE
Expert
Microsoft Power Automate
Intermediate
Microsoft Power Automate
Intermediate
Microsoft Power BI Dataflows
Expert
Microsoft Power BI Dataflows
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Team Management
Expert
Team Management
Expert
Computer Hardware Troubleshooting
Expert
Computer Hardware Troubleshooting
Expert
Administrative Support
Expert
Administrative Support
Expert

Languages

English
Expert
Arabic
Expert

Memberships

LS1TECH.COM

Launching

June 2009

Training and Certifications

Certifications
R Programming for Data Science
Advanced MS PowerPoint
Advanced MS Excel
Sales CRM Manager for Autoline Drive
Passed the CFA Chartered Financial Analyst Level 1 Exam
Certificate Of Appreciation
Spark X Automotives
May 2009 - Sep 2011

Hobbies

  • Guitars
    Playing neoclassical music
  • Tubli Handball Club
    Center Defence - May 2002 – January 2005 Bahrain Handball League Champions (Tubli Club) Bahrain Handball Federation for Tubli Handball Club March 2004 Tubli Sports & Education Club - Handball 03-04 Juniors League Champions 03-04 Juniors Cup Silver Rank, 04-05 Teen League Silver Rank,