Country Manager
Betika
Total years of experience :12 years, 11 Months
Gambling and Casinos (Lottery)
Main achievements:
• Reduced monthly expenses by 35%
• Created and implemented a complete roll out plan and branding package for retail partner
• Re-negotiated contracts providing more leverage to company and reducing costs
• Parted ways with inefficient suppliers, partners and employees
• Designed and implemented a creative 360° marketing plan
• Oversaw the creation of USSD and Web based applications
• Oversaw the building of a high-quality stage for the live draw show
• Set up international WLA SOPs for the live broadcasted draws
• Trained production crew on live lottery draw procedures
• Shaped the live lottery show
Main tasks:
• Managing the company's overall lottery and gaming operations
• Overseeing the management of the lottery distribution channels
• Monitoring the draws and ensuring compliance with regulations
• Developing and implementing the marketing strategy
• Ensuring an outstanding level of customer care and retention
• Building up and maintaining relationships with government regulatory bodies, business partners and industry stakeholders
Gambling and Casinos (Sports Betting, Virtual Games, Casino)
Main achievements:
• Sales growth of 36% YoY
• Reduced Opex by 2% in a mature operation
• Refurbished 126 shops nationwide in less than a year
• Built good relations with government regulatory bodies and the gaming association
• Restarted online betting after a long hiatus and recruited more that 200 new affiliates
• Positioned the company as the biggest operator in Rwanda
• Survived as the No.1 operator after a complete Covid-19 lockdown period of one year
• Winner of betting company of the year 2021 in Rwanda (Consumers' Choice Awards)
Main tasks:
• Managing all aspects of the sports betting and virtual games operation in Rwanda (online and retail)
• Ensuring all departments are working to achieve optimal results
• Spearheading retail expansion country-wide
• Supervising and developing online sales through diverse marketing campaigns and affiliates/agents/promoters
• Monitoring Opex and PnL for maximum efficiency
• Preparing and discussing various reports with stakeholders
Gambling and Casinos (Sports Betting, Virtual Games, Casino)
Main achievements:
• More than tripled sales in two years
• Tripled the number of retail shops despite difficult and restrictive conditions
• Successfully launched online betting
• Recruited more than 100 retail agents
• Developed and maintained great relations with our partner PMU
• Set up new processes for monitoring sales and supervising shops
• Set up new targets, incentives, commissions and bonus schemes
• Increased the commercial department's efficiency and productiveness
Main tasks:
• Supervising and developing sports betting and virtual games operations for Premier Bet PMU (online and retail)
• Expanding the retail network and points of sale
• Setting up new shops and refurbishing existing ones
• Controlling minimum control standards in retail
• Increasing performance through best working practices
• Preparing and monitoring diverse monthly reports
• Conducting interviews and evaluations
Gambling and Casinos (Sports Betting, Virtual Games, Lottery, Pools Betting, Casino)
Main achievements:
• Helped launch the sports betting, virtual games and lottery operations for the company
• Set up a large network of agents
• Helped transform the pools betting from physical coupons to online POS machines
• Helped move all systems to cloud based software to increase efficiency
• Created a new betting product in house (VML: Virtual Mars League)
• Opened a dozen retail shops offering virtual games and sports betting
Main tasks:
• Managing the regional lottery, sports and pools betting operations across all channels (online and retail)
• Supervising the live lottery draws
• Improving business development and market penetration
• Implementing effective marketing campaigns for customer acquisition and retention
• Monitoring different accounts, PnL, cash flow & inventory
Banking and Finance
Main achievements:
• Attracted and opened more than 2000 bank accounts
• Achieved all commercial targets for the branch
• Championed the training of staff in other branches
• Fast-track promotion to branch customer service manager
Main tasks:
• Managing customers' accounts and services
• Promoting banking products and achieving sales targets
• Participating in marketing and awareness campaigns
• Processing diverse transactions daily
• Ensuring that all policies & procedures are complied with
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