Aleksi El Skaff

SALAM STUDIO & STORES - Muscat, Oman
April 2012 - April 2019: Division Manager (CPD) - (L’Oreal Consumer Products Division).

• Manage a team of 75 employees including sales managers / brand managers.
• Responsible for sales and promotions across a variety of retailers throughout the Sultanate of Oman.
• Evaluate division performance and recommend new strategies for performance improvements to drive towards maximum profitability and growth.
• Assist in employee recruitment, performance evaluation, promotion, retention and termination activities.
• Identify resources, assign workloads and manage schedules to ensure timely deliveries.
• Establish plans and strategies to expand the customer base and contribute to the development of training and educational programs for clients and employees.
• Control expenses to meet budget guidelines and take corrective action when necessary.
• Process client invoicing promptly and oversee business accounting processes and stock control.
• Identify areas of improvement and concern and accordingly develop action plans.
• Day to day communication with the principles.
• Managing the performance of brand and sales managers within the department.
• Formulate activity / promo plans and make sure it is properly implemented.
• Allocate targets and create sales competitions to motivate the sales team.
• Negotiate and implement business agreements which secure growth, partnership and profitability.

• End to end planning to achieve performance goal, develop productivity and improve quality standards.
• Establish and develop the structure of the sales department.
• Direct the sales and provide leadership and support towards the achievement of maximum profitability and growth.
• Prepare and execute the annual activity and promotion plan.
• Establish plans and strategies to expand the customer base and contribute to the development of training and educational programs for clients.
• Train the associate’s staff and ensure they are executing plans as required.
• Ensure high team performance and provide timely feedback to senior management.
• Control expenses to meet budget guidelines.
• Initiate and coordinate the development of action plans to penetrate new markets.

• Establish and develop the sales department structure (Key Accounts, Direct Sales & Horeca)
• Sales and Merchandising route.
• Develop the delivery system and standards.
• Allocate targets and create sales competitions as an incentive to employees.
• Negotiate and implement business agreements which secure growth, partnership and profitability.
• Prepare and execute the annual marketing and instores promotional activities.
• Enhance visibility and distribution of products.
• Elaborate sales and distribution action plans and ensure effective implementation.
• Allocate spending, evaluate profit and loss and take corrective actions when necessary.
• Develop monthly and quarterly sales and distribution forecasts and keep the principles informed of market activity.

• Establish and develop the Key Accounts and Food Service departments’ structure.
• Sales and merchandising route.
• Develop the delivery system by reviewing schedules and standards.
• Create sales competitions to drive the team motivation.
• Negotiate and implement business agreements which secure growth, partnership and profitability.
• Allocate targets and take the necessary steps to ensure targets are achieved.
• Estimate and achieve the volume and cost budgets and rolling forecast.
• Enhance visibility and distribution.
• Promotion allocation.

• Prepare the annual advertising and marketing plan for the entire group.
• Execute marketing plans in coordination with each business unit manager.
• Event Management.
• Assist with setting the annual marketing and advertising budget.
• Manage all relations with advertising agencies, media and production houses.
• Allocate spending, evaluate profit and loss and take corrective actions when necessary.
• Identify areas of improvement and concern and accordingly develop action plans.
• Identify resources, assign workloads and manage schedules to ensure timely deliveries.
• Establish plans and strategies to expand the customer base and contribute to the development of training and educational programs for clients and employees.
• Control expenses to meet budget guidelines and take corrective action when necessary.