Aleksi El Skaff, Division Manager

Aleksi El Skaff

Division Manager

SALAM STUDIO & STORES - Muscat, Oman April

Location
Oman - Muscat
Education
High school or equivalent, Advertising and Marketing
Experience
13 years, 0 Months

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Work Experience

Total years of experience :13 years, 0 Months

Division Manager at SALAM STUDIO & STORES - Muscat, Oman April
  • Oman - Muscat
  • April 2012 to April 2019

SALAM STUDIO & STORES - Muscat, Oman
April 2012 - April 2019: Division Manager (CPD) - (L’Oreal Consumer Products Division).

• Manage a team of 75 employees including sales managers / brand managers.
• Responsible for sales and promotions across a variety of retailers throughout the Sultanate of Oman.
• Evaluate division performance and recommend new strategies for performance improvements to drive towards maximum profitability and growth.
• Assist in employee recruitment, performance evaluation, promotion, retention and termination activities.
• Identify resources, assign workloads and manage schedules to ensure timely deliveries.
• Establish plans and strategies to expand the customer base and contribute to the development of training and educational programs for clients and employees.
• Control expenses to meet budget guidelines and take corrective action when necessary.
• Process client invoicing promptly and oversee business accounting processes and stock control.
• Identify areas of improvement and concern and accordingly develop action plans.
• Day to day communication with the principles.
• Managing the performance of brand and sales managers within the department.
• Formulate activity / promo plans and make sure it is properly implemented.
• Allocate targets and create sales competitions to motivate the sales team.
• Negotiate and implement business agreements which secure growth, partnership and profitability.

Key Accounts Manager - GreenHouse. at Green House
  • United Arab Emirates - Dubai
  • April 2010 to March 2012

• End to end planning to achieve performance goal, develop productivity and improve quality standards.
• Establish and develop the structure of the sales department.
• Direct the sales and provide leadership and support towards the achievement of maximum profitability and growth.
• Prepare and execute the annual activity and promotion plan.
• Establish plans and strategies to expand the customer base and contribute to the development of training and educational programs for clients.
• Train the associate’s staff and ensure they are executing plans as required.
• Ensure high team performance and provide timely feedback to senior management.
• Control expenses to meet budget guidelines.
• Initiate and coordinate the development of action plans to penetrate new markets.

Field Sales & Marketing Manager. at ARIZONA TRADING
  • Qatar - Doha
  • September 2006 to March 2010

• Establish and develop the sales department structure (Key Accounts, Direct Sales & Horeca)
• Sales and Merchandising route.
• Develop the delivery system and standards.
• Allocate targets and create sales competitions as an incentive to employees.
• Negotiate and implement business agreements which secure growth, partnership and profitability.
• Prepare and execute the annual marketing and instores promotional activities.
• Enhance visibility and distribution of products.
• Elaborate sales and distribution action plans and ensure effective implementation.
• Allocate spending, evaluate profit and loss and take corrective actions when necessary.
• Develop monthly and quarterly sales and distribution forecasts and keep the principles informed of market activity.

Key Accounts & Food Service Manager. at ARLA FOODS
  • Kuwait - Al Kuwait
  • July 2007 to August 2008

• Establish and develop the Key Accounts and Food Service departments’ structure.
• Sales and merchandising route.
• Develop the delivery system by reviewing schedules and standards.
• Create sales competitions to drive the team motivation.
• Negotiate and implement business agreements which secure growth, partnership and profitability.
• Allocate targets and take the necessary steps to ensure targets are achieved.
• Estimate and achieve the volume and cost budgets and rolling forecast.
• Enhance visibility and distribution.
• Promotion allocation.

Marketing Manager. at AL MOAIBED GROUP S.A.L
  • Bahrain - Manama
  • May 2006 to July 2007

• Prepare the annual advertising and marketing plan for the entire group.
• Execute marketing plans in coordination with each business unit manager.
• Event Management.
• Assist with setting the annual marketing and advertising budget.
• Manage all relations with advertising agencies, media and production houses.
• Allocate spending, evaluate profit and loss and take corrective actions when necessary.
• Identify areas of improvement and concern and accordingly develop action plans.
• Identify resources, assign workloads and manage schedules to ensure timely deliveries.
• Establish plans and strategies to expand the customer base and contribute to the development of training and educational programs for clients and employees.
• Control expenses to meet budget guidelines and take corrective action when necessary.

Education

High school or equivalent, Advertising and Marketing
  • at SAGESSE SCHOOL
  • January 2020

courses: Official Lebanese Baccalaureate, Philosophy - Class of 1994 Certificates •Management Skills Training Certificate. (NAT consulting – 07 / 05) •Sales Skills and Field Excellence. (Level Up – 06 / 15) •Negotiation and Communication Skills. (Level Up – 09 / 15)

Bachelor's degree, Advertising and Marketing
  • at NOTRE DAME UNIVERSITY
  • January 1999

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Specialties & Skills

Merchandising
Special Needs
Marketing
Product Knowledge
BUDGETING
CUSTOMER RELATIONS
PROMOTIONAL MATERIALS
ACCOUNTANCY
INVOICING
MANAGEMENT
MARKET PLANNING
MARKETING
PROCESS ENGINEERING

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Negotiation and Communication Skills (Training)
Training Institute:
Level Up
Date Attended:
September 2015
Sales Skills and Field Excellence (Training)
Training Institute:
Level Up
Date Attended:
June 2015
Management Skills Training Certificate (Training)
Training Institute:
NAT consulting
Date Attended:
July 2007