Alex Alexander

represents a Major Investment in Engineering, Construction, Fabrication, Machining and Specialized Equipment's. The advanced and comprehensive setup permits DSI Construction to offer "One Stop Shop “solutions for engineering, construction, repair, inspection and fabrication services of Oil & Gas and other industries. We have an innovation focused orientation in the all our fields of expertise. Our team of qualified and experienced personnel pool their knowledge into customer centric services and products that give our clients the competitive edge. We have the competencies and capacity to undertake projects in piping/pipeline construction, fabrication and maintenance for the following sectors:

• Oil & Gas •Refinery & Petrochemical
• Telecommunications
• Manufacturing Industry
• Water & Sewage

•Evaluating plans, work progresses, systems and procedure to achieve stated plan and objectives and work standards.
•Conduct day to day leadership and works with staff and subcontractors to ensure high performance, customer service oriented, work environment which supports achieving objectives and values regarding team building and subordinates empowerment.
•Applies process improvement and quality management principles to assigned area of responsibility.
•Proposed and seek approval contract agreement for contractors/suppliers based on requirements. Review and approved development activity.
•Attend Daily，weekly, progress and coordination meeting for individual development project to monitor progress targeted accomplishment date as well as allotted Quality.

Marketing and Sales:

•To study and analyse marketing requirements by means of survey or any other methodologist to determine the market requirement.
•To set marketing strategies, objectives and implementation plans, to achieve sales goal.
•To develop and provide all potential customer’s or end users with all necessary data and technical manuals and render Company’s capability to them.
•To supervise and manage sales engineers to promote Company’s product in reaching targeted objectives.
•To proposed marketing plan and budget.
•To develop and continuously improve incentives system for sales in coordination with Administration Manager.
•To aggressively follow up quality prospective projects and to ensure all follow ups are well documented.
•To present management on regular basis updated reports on ongoing, prospective projects, receivable and pending accounts.
•To develop and improve standard contract by continuously coordinating with planning and other related department
•To supervise sales activities and intervene whenever necessary to solve customer’s needs.
•To escort customer’s whenever necessary on Site Visits
•Follow with estimation department to ensure that offers are responded in timely manner.
•To coordinate, prepare and develop all marketing analysis, surveys, promotion and advertisement efforts on behalf of the company and its brand product.
•Conduct research on the market, competition and complementary products, market and product development, market analysis.

Promo Oman LLC is a Lebanese-Omani company specialized in marketing services, tourism project management and event management. The Omani Ministry of Tourism officially assigned Promo Oman to manage and market Al-Hoota Cave project to the national, regional and international markets.

I was assigned as part of the in-house team working towards implementation of ISO 9001:2000 Quality Management Systems and 14001:2004 Environment Management Systems. The company was granted certification on 26th February 2009 for the Integrated Management System.
Reporting to the CEO, my main duties include managing the sales and marketing team, other duties include analyzing and forecasting sales and sales margins, managing advertising and marketing budget.


Key Responsibilities and Achievements:
•Establishing marketing goals to ensure share of market and profitability of products and/or services.
•Development and execution of marketing plans and programs, both short and long term, to ensure the profit growth and expansion of company products and/or services.
•Plan and oversee the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
•Communicate with outside advertising agencies on ongoing campaigns.
•Work with writers and artists and oversee copywriting, design, layout, and production of promotional materials.
•Develop and recommend pricing strategy for the organization to ensure the long-term increase of market share.
•Achieve satisfactory profit/loss ratio and market share performance in relation to pre-set standards and to general and specific trends within the industry and the economy.
•Evaluate market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
•Recommend changes in basic structure and organization of marketing group to ensure the effective fulfilment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
•Conduct marketing surveys on current and new product concepts.
•Devise, complete and maintain all ISO documentation related to the Sales & Marketing Department.
•Developed and documented all written procedures for the sales & marketing department (work procedures, job descriptions, back-up plans, forms, standard marketing plans etc).
•Attend monthly meetings with the CEO to discuss customer complaints and customer satisfaction. Transfer this information into statistical data analysis for record keeping and sharing with 3rd parties.
•Negotiated with several printing suppliers to reduce cost and secure quality and efficiency of printed materials.
•Increased sales of over 30% on last year.

is an international company specialised in business to business publication in the aviation industry worldwide which also includes a division that specialises in airport advertising / promotion for consumer sector.

Reporting to the General Manager, my main duties include managing 31 people within the sales, marketing and administration teams as well as back office staff, other duties include analyzing and forecasting sales and sales margins, managing advertising and marketing budget.

Key Responsibilities:

•Recruit and select the sales team members in line with business requirements
•Monitor and maintain high customer satisfaction level
•Responsible for all the marketing and advertising campaigns, events & communication channels including the negotiation and selection of Marketing & Advertising agencies
•Implementation of a set of KPI’s aligned with the company’s ‘new business’ objectives, linked with individual performance and bonus earnings which resulted in increasing sales volume and market share
•Monitoring and analysing sales data
•Manage and authorise the booking exhibitions, conferences and sponsorships
•Manage and authorise the final design, build and organise (logistics) of exhibition stands
•Grooming and training staff for exhibitions
•Participate, manage and closing high-profile contracts and one to one sales
•Corporate presentation (board room level)
•Negotiating and Handling all repeat business of corporate customers
•Negotiating and agreeing business forecasts with the headquarters
•Identifying new markets/sectors, establish and enhance relations with key corporate clients, government organizations and potential customers to build on business development

Key Achievements:

•Negotiated with several global printing suppliers to reduce cost and secure quality and efficiency of publications.
•Initiated product and brand advertising via flight boarding pass and ‘Ground Support Equipment’ which became the company’s No 1 product sales for in France, Germany, Greece and UK airport advertising for 2 consecutive years
•Increasing the company turnover by over 40% between 2004-2006
•Applied for a tender, presented the figures and the companies success vision, negotiated the figures, struck the best possible deal for the company and successfully achieved a partnership contract with Swissport (one of the largest ground handling companies in the world)
•Attended high profile international conferences to promote the company and to increase client base
•Over achieved sales target (135%) 2006 and same 2007
•Attended and completed all sales and marketing conference and training in different regions to enhance future plan and strategies

Sovereign Publications Ltd specialises in publishing reference books and magazines under contract to trade, professional and government bodies on an international basis.
Developing and maintaining relationships with clients, driving specific business issues such as setting marketing and pricing strategies, forecasting, monitoring inventory and setting and executing customer penetration strategies.

Key Responsibilities:

•Managed a team of 8 sales executives.
•Worked closely with new and existing clients, negotiating costs.
•Generated and identified new sales opportunities
•Analysis of top selling areas and most profitable products

Identifying and developing prospects, working with individual customers to understand their needs, guiding them towards the most appropriate product and agreeing the sale.

Key Responsibilities & Achievements:

•Building a rapport with the customer through talking and listening to build the closest possible match between product and customer.
•Agreeing all details of the sale with the customer by matching requirements and tailor-made products.
•Liaising with other internal departments to ensure product availability fits with the customer’s expectations for delivery.
•Building relationships with customers during and after handover to ensure future business
•Telephoning sales prospects for new business
•Building a rapport and identifying business gaps