Alex Baby

• Delivered over 90 training sessions, totaling 784 training mandays in 2024, across technical, sales, and aftersales domains.
• Conducted Training Needs Analysis (TNA) to address bottlenecks, leading to a 10% improvement in efficiency and service workflows.
• Facilitated training on Hybrid and Electric Vehicle (EV) technologies, aligning operational practices with industry demands.
• Provided systems training to enhance the effective utilization of BMW’s digital tools and platforms. Customized & delivered BMW BASE Training, a tailored program designed to meet specific organizational needs.
• Conducted process training to streamline service operations and improve overall efficiency, exemplified by conceptualizing, preparing, and delivering a comprehensive training module on ‘managing waiting-for-parts cases in aftersales delivery’.
• Regularly participate in the BMW Middle East Training Manager Conference, engaging with training leaders from across the GCC to discuss training challenges, best practices, and strategic initiatives.
• Completed BMW G73 High Security Vehicle Training, gaining specialized knowledge in ballistic protection, explosion resistance, and advanced security systems integration.

• Delivered technical, product and aftersales training programs aligned with OEM standards.
• Conducted classroom and hands-on technical training for technicians, service teams, and apprentices.
• Delivered new model and product introduction training for BMW and MINI platforms.
• Delivered systems and process training to support effective use of aftersales tools and workflows.
• Assessed technician performance through competency testing and shop-floor observations, followed
by corrective and refresher training.
• Supported workshop performance through targeted training linked to warranty trends, campaign
issues, and repeat repairs.
• Delivered EV and high-voltage awareness training for service & technical staff.
• Contributed ideas on digital learning tools, chatbot-based learning concepts, to support aftersales
training.
• Delivered approximately 60 training sessions covering around 780 training man-days in the year 2025.
• Designed and implemented the graduate internship training journey in coordination with Khalifa
Foundation.

• Delivered over 90 training sessions, totaling 784 training mandays in 2024, across technical, sales, and
aftersales domains.
• Conducted Training Needs Analysis (TNA) to address bottlenecks, leading to a 10% improvement in
efficiency and service workflows.
• Facilitated training on Hybrid and Electric Vehicle (EV) technologies, aligning operational practices
with industry demands.
• Provided systems training to enhance the effective utilization of BMWs digital tools and platforms.
Customized & delivered BMW BASE Training, a tailored program designed to meet specific
organizational needs.
• Conducted process training to streamline service operations and improve overall efficiency, exemplified
by conceptualizing, preparing, and delivering a comprehensive training module on managing waiting-for
parts cases in aftersales delivery.
• Regularly participate in the BMW Middle East Training Manager Conference, engaging with training
leaders from across the GCC to discuss training challenges, best practices, and strategicinitiatives.
• Completed BMW G73 High Security Vehicle Training, gaining specialized knowledge in ballistic
protection, explosion resistance, and advanced security systems integration.

• Designed and delivered online technical and aftersales training programs for dealer networks.
• Developed training materials and apprentice service curricula aligned to OEM and industry
requirements.
• Supported creation of technical training videos and service tools for digital learning delivery.
• Coordinated with internal teams to schedule and support online training delivery.

• Delivered technical, hybrid, and electric vehicle training programs for BMW platforms.
• Conducted structured classroom and workshop-based technical training across sales, service, and
aftersales teams.
• Planned and delivered corrective and refresher training based on performance analysis and workshop
findings.
• Supported new model introductions and technology rollouts through focused technical training.
• Managed annual training calendars and supported training reporting through LMS platforms.
• Delivered onboarding training programs for new hires covering brand orientation and technical
fundamentals.

The exclusive importer for BMW, MINI, BMW ALPINA and Rolls-Royce.
- Analyzed and identified the current and future training needs by performing Training needs Analysis (TNA).
- Designed and delivered sales/aftersales (New model launch & Product training) and technical (certification based) training program.
- Managed the training report, training budget and e-learning platform by using BMW learning management system (TMSi).
- Liaised closely with department managers to ensure both technical and non-technical areas are covered to achieve and maintain the best CSI score.
- Assisted the workshop with the technical support issues.

• Designed and delivered technical, sales, and aftersales training programs—including new model
launches and certification courses—while managing the annual training calendar and delivering over
1, 500 mandays, consistently achieving KPIs.
• Developed behavioural modules, such as Luxury Mindset Training & Voice of the Customer, aligned
with premium brand positioning.
• Managed the BMW TMSi platform for reporting, e-learning, and training operations, including oversight
of annual training budgets, achieving consistent training targets.
• LED onboarding programs for new hires, embedding brand values and technical expertise.

The Sole Distributor of Lexus, Toyota & BT vehicles in UAE.
- Developed & implemented annual training calendar and evaluated training programmes (IBT/e-learning/Micro bites).
- Organized yearly national skills contest for technical staff.
- Support all branches with training in relation to technical support in terms of campaigns, service schedules and audits.

• Mapped and carried out training programs for 1, 100 technicians, resulting in a 30% increase in proficiency
across divisions.
• Delivered and assessed IMI-accredited apprentice technician training programs, ensuring
alignment with industry standards.
• Organized annual national skills contests, boosting employee engagement and technicalexcellence.
• Conceptualized customized training frameworks for UAE government and fleet clients, expanding the
organizations reach.
• Rendered technical support and training for campaigns, service schedules, and audits, ensuring
compliance.

• Developed and delivered technical training programs for Toyota and Lexus technician groups.
• Conducted dealer visits to identify training needs and perform post-training evaluations.
• Supported national technical skill competitions and structured technician development initiatives.
• Supported the delivery of customized technical training programs for government and fleet customers.

The Training Partner for General Motors India Vehicles.
- Content Creation in line with Business requirement General Motors aftersales retailers.
- Preparing of training aids for easy understanding of functioning components and systems.
- Customized training for field related problem to the dealers in co-ordination with GMI technical assistance cell.

• Created field-specific training modules for General Motors dealerships, addressing real-time challenges
effectively.
• Prepared engaging training aids, simplifying complex technical concepts to enhance serviceefficiency.

• Created technical training content aligned with GM aftersales requirements.
• Delivered classroom and field-focused training to dealer technicians.
• Supported field-related training activities in coordination with OEM teams.