eCommerce Manager
Greaves Sports
Total years of experience :20 years, 9 Months
Management of all online content, development and testing aspects for Greavessports.com, Scottishfootballdirect.com and ScottishRugbyDirect.com.
Management of Magento, Drupal and Joomla Content management systems. Management of Email CRM and digital marketing for brands. Management of SEO, Meta data, Taxonomy and Social Media. Also oversee Web Content assistants and the fulfilment team with 5 direct reports.
Responsible for analytics and reporting for brands. Web design and graphic design using Dreamweaver CS6 and Photoshop CS6. HTML e-shot and e-newsletter creation for brands. Project management and UX development of new website(s). Management of 3rd parties in development and delivery of all web projects.
Main Responsibilities
• Project Management
• Website Testing/Wireframes
• Taxonomy
• Attribute Management
• Category Management
• Photoshop/ Dreamweaver
• HTML
• CSS
• Database Management
• Content Management
• Digital Marketing
• SEO
• E-Commerce
• Email Marketing - Cheetahmail/ Dotmailer.
• Customer Lifecycle / UX
• Font end / back end management
• CMS - Magento, Drupal, Umbraco
• Social Media Management
• Web Analytics
• Website optimisation and competitor benchmarking
Liaison with key stakeholders, Directors, 3rd party relationship management (Web development companies, graphic designers, marketing/PR agencies)
Responsible for the management and development of the B2C ticketing website ticketSOUP.com and also B2B site SECC.co.uk.
Role: Website management for ticketSOUP.com and SECC.co.uk working with the Head of Event Marketing, other heads of departments and CEO, IT, Data Team, Contact Centre and Box office to ensure site maintains a consistent look and feel. Project manages the continual development of all features of the website(s) and web champion for all digital marketing in-house and externally.
Responsibility: Managing online 'real estate' to achieve maximum on-line sales for ticketSOUP.com, whilst ensuring multi channel integration across all activities.
Supporting other colleagues within the business with online aspects of the New Scottish National Arena ‘The Hydro’ and eMarketing.
Working with artist/ event promoters on artist copy and images for all websites with key concert and event industry promoters, DF Concerts, Marshall Arts, AEG, Live Nation and Regular Music.
Manage the relationship with in house IT department and other 3rd party agencies on design and development of sites.
Create and manage email newsletters/ artist solus e-shot distribution to database and also customer service emails. Responsible for email CRM for both brands.
Support to Commercial department with online and e-communications.
Conversant in HTML, CSS, Dreamweaver CS6, Fireworks CS6 and Photoshop CS6. Literate in most software packages, Word, Excel, PowerPoint, PDF
Work closely with PR team on all aspects of web related and concert event releases.
Work closely with Offline Senior Marketing Executive and Executives to ensure an integrated approach, making sure that all marketing campaigns are well supported.
Manage Affiliate partnerships and SEO for all sites.
As Website manager having extensive CMS skills to manage all online content (Umbraco, Enta Connect and Enta Marketing with the experience working within busy and sales focused teams.
Responsible for analytics and reporting systems, including usability studies to ensure all sites are optimised and that we are delivering a good customer journey through Google Analytics and also other bespoke in-house reporting tools for MI and KPI’s.
Working closely with database team to ensure all aspects of events/ product from a backend perspective support events being bookable online.
Creation and amendment of graphics and banners for online.
Project Management and continued development of Social Media and networking for both brands on Facebook, Bebo, MySpace, Twitter, Google Buzz and Google +1 and Pinterest. Also growing our social media numbers increasing data capture. Growing database by over 300% in 3 years.
Support to all team members and colleagues throughout business.
Brand ambassador and Web champion for the business.
Profile: Responsible for the Management, development and maintenance of www.direct holidays.co.uk, www.directholidays.ie, www.directgreece.co.uk and www.escapades.co.uk websites part of the Thomas Cook Group plc. I am part of the E- Commerce team that has increased online share of business considerably, I am the site owner/ champion of a £79 million pound online business (YTD), and winner of the Travel award 2006 for best online booking site from the Guardian.
Responsibility: Working across four key areas - Acquisition, Retention, Conversion and Performance & Optimisation. Managing online ‘real estate’ to achieve maximum on-line sales for Direct Holidays.co.uk, Direct Holidays.ie, Direct Greece.co.uk and Escapades sites, whilst ensuring multi channel integration across all activities. Utilise knowledge of how customers interact with the web, backed by web site analytics and to influence and persuade at senior levels. Responsible for Email CRM for DH Brand.
Key Tasks:
• Driving commercial delivery via site (s) as set by business and brand needs.
Working along with brand manager (s) for look and feel of site including promotional messages. Using Content Management Software to change and monitor Website activity.
• Working with customer conversion manager to ensure a customer centric approach to all site Real Estate.