ألكسندر ريان الفيدو

Team Leadership: Managed and mentored a team of five creative professionals to drive operational efficiency and creative excellence.


Brand Governance: Established and enforced corporate identity frameworks across the parent company and all subsidiaries to ensure consistent branding.


Strategic Alignment: Defined content and brand strategies aligned with corporate objectives to strengthen overall market positioning.


Creative Direction: Directed end-to-end execution for high-impact campaigns, corporate communications, and integrated marketing initiatives.


Executive Collaboration: Partnered with the CEO, COO, and senior leadership across multiple pharmaceutical entities to align messaging and communication strategies.


Event & Exhibition Branding: Led creative direction for corporate seminars and exhibitions, including booth design and all supporting engagement materials.


Multi-Channel Management: Oversaw production of digital and print assets, including brochures, billboards, and executive presentations.


Digital Presence: Directed website strategy and optimized content performance across LinkedIn, Facebook, and YouTube to drive audience growth.


Cross-Functional Delivery: Facilitated collaboration between marketing teams and external agencies to ensure seamless delivery of strategic initiatives.


Quality Standards: Maintained excellence in visual communication, ensuring consistent and impactful outputs across all corporate channels.

Creative Direction: Led the visual design and execution for print and digital platforms, supporting integrated marketing campaigns and corporate communications.Brand Stewardship: Designed diverse marketing assets, including brochures and digital content, while maintaining strict consistency with corporate brand identity.Pharmaceutical Packaging: Directed end-to-end development of primary and secondary packaging, from initial concept to production-ready artwork.Regulatory Compliance: Ensured all designs met SFDA and MOH standards, managing labeling accuracy, barcoding, and regulatory submission documentation.Visual Innovation: Developed 2D/3D visualizations, mock-ups, and animations to enhance storytelling and secure stakeholder approval for product presentations.Web & UX Design: Designed and maintained responsive corporate websites and landing pages, focusing on usability and engagement across desktop and mobile devices.Production Management: Collaborated with external vendors and production teams to ensure manufacturing accuracy and high-quality print standards.Strategic Collaboration: Partnered with senior leadership and marketing teams to translate complex business goals into effective visual solutions.Operational Excellence: Managed multiple concurrent projects in fast-paced environments, consistently delivering high-quality outputs within strict deadlines.Process Improvement: Drove efficiency by adopting new digital tools and providing technical guidance on cross-functional design and web projects.

• Developed and implemented database systems and
electronic data collection forms to support clinical
research and patient management for pediatric oncology,
with a focus on Acute Lymphoblastic Leukemia (ALL)
• Designed and deployed web-based database applications
to facilitate standardized data entry, reporting, and
collaboration among regional and international healthcare
institutions Collaborated with physicians, researchers, and clinical
staff in the Childrens Cancer Care Department to translate
medical and research requirements into functional database
solutions data major oncology networks