Alexander Malco

Editing and enhancing products’ photos. Constantly improve photos’ quality using various editing methods. Use and maintain modern and traditional technical equipment (Adobe Photoshop, Adobe Lightroom, Illustrator). Archive photographic images and maintain database. Maintain an in depth understanding of retouching best practices and procedures. Creating datasheets and uploading photos online. Daily post-production of 300 to 400 product images, ensuring strict quality control and visual appeal for the app interface. Additionally, I designed eye-catching marketplace banners, category visuals, and classification graphics for both generic and seasonal campaigns, consistently elevating the platform's visual standard.

Responsible for multiple projects for Marketing and Visual Merchandising Department and ensuring timely delivery. Developing designs, layouts and artwork that adhere to graphic design/ brand guidelines of Robinsons. Developing well-rounded marketing and advertising materials that follow basic graphic design laws (typography, information hierarchy, kerning, leading, alignment and color harmony). Creating designs for both print and digital platforms that may include but is not limited to - brochures, leaflets, flyers, posters, invitations, social media posts and digital banners. Proofreading and correcting all design-related materials before submitting the work for approval and production. Re-sizing artwork based on the medium required. Basic knowledge of digital photography. Developing designs, layouts, technical drawings, rendering models and digital mock-ups of window displays, deco-points, fixtures or events signages.

Was promoted to manager after 5 years as a graphic designer, given two graphic artists to train and manage. As a brand champion of the company, I made sure that brand guidelines and brand identity was followed. As a creative head it didnt stop me from designing and creating graphic artworks for the company. One of my major task was to create communication materials for in-store promos that will captivate consumer attention. Conducts store mock-ups prior to full production of the campaign, presented to trading managers, senior marketing managers and directors. Taking notes feedbacks, suggestions & recommendations raised by the approval committee and revise accordingly.
Designs templates for generic collaterals. Cascading new/brand refresh look to all communication materials. working closely with print suppliers, making sure quality is in the highest level. Participates in monthly meeting, promo brief and reports directly to marketing director.

Reporting directly to senior marketing managers, participating in brain storming, pre-production meeting and department meetings. Gives creative inputs most of the time. Designs eye-catching in-store communication materials for multiple campaigns, promo and events. Producing other graphic design needs for total company and other departments (eg: calling cards, office forms, shopping bags, company events, HR and Operations activities and may more). Approving digital proof, mock-ups and i work closely with printing supplier in the pre-production process. Performing store check or field work making sure all communication materials are fully displayed in-store and everything was properly installed.

Creating multiple ad layouts for phone books in the USA (UFPB & Verizon account). To meet and deliver 15-17 ads per day with 98% accuracy based on the given job orders. Mastery on font collection per account. Able to do vector artwork in a fast-pace environment, especially logo design and reproduction of ads. Established effect library on Adobe Photoshop for different kind of industry or service that made my creative process faster. The experience elevated my mastery of Adobe Indesign. Becomes team leaders assistant after a few months, helping in quality control, validate artworks if error-free. Relay corrections, feedback and suggestions to the job owner or artist.

Responsible for the pre-production process (check file/matchprint/layout for output/color separation). Accommodate clients for color adjustment, photo manipulation and text correction if necessary. Checked colors and other elements of initial output by the machine operators before mass production. Approved pagination, mock-ups, folds and diecuts of post-press and bindery department. Supervised and trained newly hired graphic designer. Met clients with account executive for project meeting and to discussed creative briefs.
Created artworks like posters, brochures, catalogs, calling cards, notepads, calendars, banners, paperbags, packaging, labels, wobblers and other printed materials.