Marketing Communications Manager
FirstCry, UAE
Total years of experience :6 years, 9 Months
Giving wings of imagination to B2C audience by exceptional storytelling on fashion & non fashion categories relevant to the urban parents. Developing yearly, quarterly and monthly content calendar for digital marketing assets & customer communication in-line with the overall marketing strategy.
Leading a team of 8 members to improve content engagement on various assets, chunking up the content with energetic & driven approach, quality conversions & revenue generation.
Mapping and Influencing the customers buying journey by helping them visualize, plan,
succeed and bring to life their needs and preferences.
Creating ‘Fantastic (to) ▶ Fan-following-tastic’ Experiences.
Curating Merhandise Range to curate designer collectives, keeping the shop list topnotch &
Review market trends and analyze pricing strategies/ markdowns etc.
Work closely with brand partners to develop and execute monthly growth and marketing plans.
Creating resonating content, themes, promos & strong social statements for the brand .
Ideate seasonal campaigns and come up with content ideas and messaging that is relevant to the target audience and campaign objectives.
Brief in all required digital marketing assets in line with campaign objectives, leveraging business insights, higher CTR.
Leverage data and insights from merchandising and sourcing teams to align and re-align the messaging strategy.
Work closely with different stakeholders \{marketing team, branding, merchandisers and creative team
Exceptional storytelling on the processes of India’s Heritage Art & Craft. Leading organizational change by energetic & driven approach, quality conversions & revenue generation. Onboarding alliances as well as managing profile on Amazon, Scootsy, Art heritage, Okhai, Jaipore & other websites.
Lead a team of 5 members, Envisioning possibilities for WIN-WIN alliances, Merchandise mapping, and curating range from selected brand partners, negotiations, nurturing for strong vendor relations.
Marketing campaigns for Retail, planning promos & events to unique design approaches, product categories, functionality, aesthetics, context, theme, material, cost & time-frames.
Up-skilling the team & decoding their inner genius by conducting trainings on Luxury Selling Etiquettes, Up selling & Cross selling modeling, Understanding the Human Psyche, Creating World Class Customer Experience.
E-commerce sales conversions for home décor & gifting products, content creation, photo shoot arrangements, uploads and representing Baayas design ranges & core values like handmade, great design and quality, value for money pricing .
Meine Küche - Premium Luxury Kitchen Solutions (Dec’16-Aug19)
Customer Success Manager (Dec 18- Aug19) I Business Development Manager
Driven by a rock-strong belief in the Infinite Possibilities and Abundant Potential in Human Spirit, Alfa has grown from a Passionate Change Catalyst to an ‘Exceptional Intrapreneur ‘
She leads positive paradigm shifts within the organization, inspiring a ‘Vibrant Workforce’, Supercharging Brand Stories & delivering the Extra that is really required to the Ordinary without loosing its fun element . Alfa is confident, skillful, ambitious, creative and imaginative with all attributes of the right brain!!
On the Core Professional Front : Alfa is a ‘Leader with no Title ‘ who believes in creating exemplary human connections . Being Authentic in her creation, she loves herself to the depths of her soul and radiates this happiness with people whom she interacts with swaying in the ‘ HIP HOP & SALES’ way .
Being recognized as a ‘PRE-SALES ENTHUSIAST & a ‘SELLING FROM THE HEART CHAMPION ‘Alfa is a grounded, level headed individual with thorough business etiquette..she is pragmatic, business centric and a truly people's person. Her ability to deal with clients, her discipline, practice & consistency in Inspiring the team is remarkable, whilst her pleasant nature adds value to her personality.
Specialties: Product Design, Visual Merchandising, Decor Aesthetics, Textiles, Leather & Suede Essentials, Creative writing, Design Enthusiast, Lighting and colour schemes.
URL removed due to policy violation. Please contact support for further information.