Alfa Lambe

Marketing Manager | Strata Global, UAE (Mar 2025 - May 2025)
Boosted social media views by 8.4K and followers by 11.5% in just one quarter through targeted, high-quality content.
• Developed content calendar & compelling visuals and video scripts to establish the company
as a domain authority.
: Designed marketing collaterals to support business development initiatives.

Giving wings of imagination to B2C audience by exceptional storytelling on fashion & non fashion categories relevant to the urban parents. Developing yearly, quarterly and monthly content calendar for digital marketing assets & customer communication in-line with the overall marketing strategy.
 Leading a team of 8 members to improve content engagement on various assets, chunking up the content with energetic & driven approach, quality conversions & revenue generation.
Mapping and Influencing the customers buying journey by helping them visualize, plan,
succeed and bring to life their needs and preferences.
Creating ‘Fantastic (to) ▶฀ Fan-following-tastic’ Experiences.
Curating Merhandise Range to curate designer collectives, keeping the shop list topnotch &
Review market trends and analyze pricing strategies/ markdowns etc.
Work closely with brand partners to develop and execute monthly growth and marketing plans.
Creating resonating content, themes, promos & strong social statements for the brand .

 Ideate seasonal campaigns and come up with content ideas and messaging that is relevant to the target audience and campaign objectives.
 Brief in all required digital marketing assets in line with campaign objectives, leveraging business insights, higher CTR.
 Leverage data and insights from merchandising and sourcing teams to align and re-align the messaging strategy.
 Work closely with different stakeholders \{marketing team, branding, merchandisers and creative team

Exceptional storytelling on the processes of India’s Heritage Art & Craft. Leading organizational change by energetic & driven approach, quality conversions & revenue generation. Onboarding alliances as well as managing profile on Amazon, Scootsy, Art heritage, Okhai, Jaipore & other websites.
 Lead a team of 5 members, Envisioning possibilities for WIN-WIN alliances, Merchandise mapping, and curating range from selected brand partners, negotiations, nurturing for strong vendor relations.
 Marketing campaigns for Retail, planning promos & events to unique design approaches, product categories, functionality, aesthetics, context, theme, material, cost & time-frames.
 Up-skilling the team & decoding their inner genius by conducting trainings on Luxury Selling Etiquettes, Up selling & Cross selling modeling, Understanding the Human Psyche, Creating World Class Customer Experience.
 E-commerce sales conversions for home décor & gifting products, content creation, photo shoot arrangements, uploads and representing Baayas design ranges & core values like handmade, great design and quality, value for money pricing .
Meine Küche - Premium Luxury Kitchen Solutions (Dec’16-Aug19)
Customer Success Manager (Dec 18- Aug19) I Business Development Manager

Driven by a rock-strong belief in the Infinite Possibilities and Abundant Potential in Human Spirit, Alfa has grown from a Passionate Change Catalyst to an ‘Exceptional Intrapreneur ‘

She leads positive paradigm shifts within the organization, inspiring a ‘Vibrant Workforce’, Supercharging Brand Stories & delivering the Extra that is really required to the Ordinary without loosing its fun element . Alfa is confident, skillful, ambitious, creative and imaginative with all attributes of the right brain!!

On the Core Professional Front : Alfa is a ‘Leader with no Title ‘ who believes in creating exemplary human connections . Being Authentic in her creation, she loves herself to the depths of her soul and radiates this happiness with people whom she interacts with swaying in the ‘ HIP HOP & SALES’ way .

Being recognized as a ‘PRE-SALES ENTHUSIAST & a ‘SELLING FROM THE HEART CHAMPION ‘Alfa is a grounded, level headed individual with thorough business etiquette..she is pragmatic, business centric and a truly people's person. Her ability to deal with clients, her discipline, practice & consistency in Inspiring the team is remarkable, whilst her pleasant nature adds value to her personality.

Specialties: Product Design, Visual Merchandising, Decor Aesthetics, Textiles, Leather & Suede Essentials, Creative writing, Design Enthusiast, Lighting and colour schemes.