Alfin T Manoj

An independent digital marketing, branding, and web design collective serving corporate clients and government bodies across India.
• Built the operational backbone of the business from scratch - designing client onboarding workflows, delivery pipelines, SLA
frameworks, and payment reconciliation processes that now run across multiple simultaneous engagements.
• Led the branding and packaging design for the Kerala Governments Kudumbashree K-Inam product range - a project that
gained public recognition from Keralas Minister for Rural Development and put us on the map as a credible
government-facing agency.
• Created Power BI and Advanced Excel dashboards to track project KPIs and operational metrics; distilled findings into clear,
executive-ready reports and storyboards for clients and internal leadership.
• Managed all client communication - from onboarding calls to escalation handling - adjusting tone, detail level, and approach
depending on who I was speaking with, whether a startup founder or a government official.
• Integrated AI-assisted tools and automation across our workflows to improve turnaround times and output quality without
proportional increases in effort - something the team now treats as standard practice.
• Coordinated a decentralised team of creators working across multiple projects simultaneously, keeping quality high and
deadlines met even when priorities shifted or new client demands came in unexpectedly.
• Applied Lean Six Sigma thinking to regularly audit our processes, remove bottlenecks, and raise the bar on quality across
operations and client delivery.

• Designed dynamic KPI dashboards that delivered a 70% improvement in reporting efficiency - giving management a live view
of performance that replaced hours of manual tracking.
• Turned raw data into structured reports with clear narratives and visual storyboards, presenting findings directly to senior
management to support strategic and operational decisions.
• Handled a high volume of customer and partner queries via group email inboxes, triaging, routing, and resolving issues within
SLA windows while maintaining a professional, client-first standard.
• Worked across teams to track down data discrepancies, validate records, and deliver ad-hoc analytical tasks - often under
tight deadlines and shifting priorities.
• Recognised as Best Performer for contributions to an innovative analytics project, which was as much about the quality of the
work as the attitude I brought to it.