Alfred Mawad

• Helping clients plan every facet of an event
• Plan and execute the event from start to finish.
• Coordinate with clients to understand their event needs and objectives.
• Create detailed event plans, including timelines, budgets, and resource allocation.
• Source and negotiate with vendors and suppliers.
• Manage event logistics, including venue selection, catering, and transportation.
• Oversee event setup, execution, and teardown.
• Ensure all events are executed within budget and on schedule.
• Coordinate with internal teams to ensure seamless event execution.
• Monitor event progress and make adjustments as needed.
• Evaluate the success of each event and provide feedback for future improvements.
• Maintain strong relationships with clients, vendors, and partners.
• Handle any issues or emergencies that arise during events.
• Ensure compliance with all relevant regulations and safety standards.
• Prepare and present post-event reports and evaluations.
• Provide on-site event support and supervision.
• Develop and manage event budgets

• Develop and implement a comprehensive commercial strategy aligned with the companys overall goals and objectives.
• Cultivate and maintain strategic partnerships with key clients, suppliers, and stakeholders.
• Identify and pursue new business opportunities, including strategic alliances, joint ventures, and collaborations.
• Drive the growth of the customer base through targeted business development initiatives.
• Oversee contract negotiations and agreements with clients, ensuring mutually beneficial terms.
• Collaborate with legal and finance teams to mitigate risks and maximize profitability.
• Collaborate with other departments, including marketing, product development, and finance, to align commercial activities with broader organizational goals.
• Establish and monitor key performance indicators (KPIs) to assess the efectiveness of commercial initiatives.
• Implement regular reporting mechanisms to provide insights into sales performance and revenue forecasts.

Provide expert guidance and leadership for daily operational activities to maximise eficiency and efectiveness across the organisation. Drive the annual business planning process, overseeing the execution of strategic initiatives while monitoring progress against plans and targets. Proactively identify and address risks/issues hindering strategy achievement. Formulate strategic growth objectives in alignment with overarching organisational vision. Execute comprehensive analysis of financial reports, encompassing FS, BS, CF, and more, to distil key insights and inform key decisions. Track and evaluate
performance data and steer board meetings with insightful reporting. Develop standard operating procedures (SOPs) to ensure operational consistency and compliance.
• Established a standardized approach, framework, and tools for crafting functional strategies and operational plans in alignment with the corporate strategy.
• Championed end-to-end deal delivery for start-up investments, driving negotiations to successful outcomes.
• Forged, managed, and sustained robust relationships with influential governmental stakeholders, partners, and sponsors, serving as a cornerstone for business development and exponential growth.
• Orchestrated budget planning initiatives, optimising resource allocation and enhancing fiscal responsibility.
• Pioneered KPI development and management, fostering a culture of performance excellence and improvement.
• Introduced innovative performance management strategies to optimise employee productivity and engagement, and enhance overall team productivity.

Helmed the construction of intricate financial models and client presentations to deliver fairness opinions, strategic M&A
counsel for buy-side/sell-side transactions, and debt and equity valuation advisory services to the firms priority clientele.
Guided virtual deal teams in conducting diligence processes, shaping deal structures, leading negotiations, and crafting and
presenting compelling investment proposals. Performed in-depth analysis and interpretation of financial data and
recommended strategic changes to enhance overall financial performance.
• Played a pivotal role in crafting a world-class partnering proposition tailored for start-ups and venture capitalists.
• Cultivated extensive external networks with start-ups, innovation partners, and service providers, and leveraged
relationships to identify and secure investment opportunities that grant access to scalable technologies and lucrative
business prospects.

Validated and structured collaboration opportunities, encompassing joint development agreements, licensing agreements,
demonstration projects, investments, and joint ventures. Utilised extensive networks within and outside PIH to strengthen due
diligence efforts.
• Exemplified strategic leadership by assuming the role of PIH Board representative or observer in select instances,
overseeing invested companies to ensure target achievement and adherence to PIHs stringent standards.
• Acted as a reputable spokesperson representing PIH in external settings, including conferences and business-to
business meetings, thereby enhancing the organisations visibility and credibility.
• Navigated through all phases of the investment deal delivery for start-ups, including intricate negotiations.

Oversaw and directed the project workstreams for Baladna Food Industries Initial Public Ofering (IPO), managing all aspects from project assessment to planning and final execution. Conceptualised the groups Agri-strategy by identifying go-to sectors and geographical areas, including feed farms, poultry farms, sheep farms, and bakeries. Executed KPI monitoring and analysis to drive data-driven decision making and continuous performance improvement. Led the development, preparation, and review of the long-range and annual plans, and co-ordinated with department heads to validate underlying assumptions. Ensured strict adherence to budgetary guidelines for departmental and allocation spending
• Uncovered and evaluated new business opportunities to drive business growth and innovation.
• Executed efective cost containment strategies as needed and ensured the timely reporting of variances, resulting in substantial financial savings.
• Delivered high-impact reports on emerging trends and critical business matters to the CEO, Managing Director, and esteemed Board of Directors, facilitating informed decision-making across the organisation.
• Provided valuable financial analysis and decision support to department heads and business owners, facilitating well-informed business choices.
• Streamlined operations by designing and maintaining a robust system for financial planning and business forecasting.

Conducted advanced financial analyses to assess and project the companys current and future financial health. Monitored cost estimations and project implementations to ensure alignment with established financial plans.
• Held complete P&L responsibility, contributing to the optimisation of financial performance.

Executed financial advisory tasks, including the development of business plans, business presentations, financial analysis, and reporting. Employed financial modelling expertise to craft intricate financial statements and scenario models for rigorous stress-testing.
• Explored compelling new ideas and business opportunities across diverse sectors.

Administered direct investment opportunities by conducting in-depth analysis, appraisal, and delivering comprehensive reports, leading to informed and strategic investment decisions.

Employed the discounted cash flow (DCF) methodology to conduct comprehensive evaluations of projected operating cash flow to facilitate strategic financial analysis for companies.
• Expertly compiled comparable trading and precedent transaction multiples, enabling precise valuation of potential transactions.