Managing Director
United Millers Ltd
Total years of experience :29 years, 3 Months
United Millers Ltd is a conglomerate based at Kisumu in Kenya with an annual turnover of $ 300 m. United is into Milling, and Baking, has its own refineries at Nakuru in Kenya processing Oil, Fats and Soaps.
Top Management Professional responsible for P&L for the group
Chief Executive Officer - Responsible for F&B - November 2015 - till date
Rorank Business S C is a part of Vasari Global - UK having its investments in Africa.
Rorank Business S C has its own distillery with the capacity of 200, 000 HL of Alcohol per annum and it is one of the largest in business with an annual turnover of $ 120 M.
Spearheading the entire gamut of the business and executing the Annual Business Plan of the company.
Formulating commercial strategic plan in developing the business and working on the expansion projects based on the market demands.
Developed robust route to market (RTM) plan for promoting and distributing the “Super Eagle” brand of liquors both in the domestic market and also in the international market.
Creating a cordial relationship with the Ministries in the Government department with the company.
Submitting business growth potentials in the area to the Board of Directors for further investment and diversification.
Developing the brand in the African Market
Quality Group Limited is one of the largest and most respected conglomerate in Africa with diversified portfolio engaged in a variety of sectors including, Food and Beverages, Automotive, Engineering Products, and number of other business activities.
• Responsible for the overall operations of the group’s Food and Beverages division in the African region taking care of its Fish Processing, Rice Processing and Fruit Juice Processing Units with HACCP, FDA, EU, ISO 22000:2005, BRC
• Responsible for marketing the products both in the Domestic Market as well as International Market.
• Responsible for appointing distributors/agents for the products in Africa and Middle East.
• Responsible for the Profit and Loss of the company.
• Responsible for creating a Brand Image for the products in the International Market.
• Participating in International Exhibitions and Developing Overseas Market.
• Developing strategies for diversification into other F&B industries in other African Countries.
• Distributing Food Products like Amul, Parle, in the East African countries developing distributor network.
A Multinational Group engaged in Manufacturing and Marketing of Fruit Juice Concentrates and Food Products.
Vice-President - Marketing and Business Development, South Asia and SEA
• Identify key customers with sales department and create performance expectations for the sales team focused on creating product value for customers (market share and growth).
• Appointed Distributors/Franchisee/Agents in all the 7 Asian countries and managed them effectively.
• Established strategic direction of the SBU in terms of pricing model, sales and marketing concept, solutions proposal and approach
• Responsible for the day to day Operation of the Company taking care of the Finance, Manufacturing, Marketing, Business Development and HRD
• Investigate business opportunities with sales team (wholesalers and retail chains/ associations).
• Excellent communication, analytical, strategic and creative skills and ability to work independently and also as part of a team.
• Preparing Business Plan and Marketing Plan for retailing.
• Responsible for Getting Export orders and getting good buyers for the products in the Global Market.
• Coordinating with the Government Agencies for getting the Export Benefit for the products Exported.
• Developed successful business model to consolidate Field Sales and service Departments with design of staffing models, job descriptions, compensation, training, facility consolidation
• Experience in securing pricing and reimbursement for FMCG products in the international setting.
• Provided leadership to the marketing and business development team and set revenue goals to the SBU
• Implementing brand plans and achieving them with brand management and marketing.
• Analysis and strategic usage of Nielsen data
• Experience with the implementation of Business Improvement programs such as Six Sigma practices and Lean Principals:
• Project Management
• Process Flows
• Root Cause Analysis
• Cross-functional teams
• Cost Justification
• Time Studies
GOODDAY DAIRY AND FOOD PRODUCTS LTD (June 1992 -August 1998)
General Manager - Operations, Brand Management.
A 25 million USD Food product company engaged in manufacturing and marketing Dairy, Biscuits, Soft Drinks, Snacks, and Fresh Juice Concentrates at India.
Identification of product, market research, creating and testing product concepts, product development, launching of brands, packaging, developing communications and marketing strategies, competitor tracking and product portfolio analysis
• Responsible for developing new products following the standards fixed by the government and food authorities.
• Responsible for the effective development and management of all forecasting and inventory planning of finished products.
• Appointing Distributors, Agents and Franchisee for the Products to be marketed in the National Market.
• Taking care of Advertisement Campaigns through media and publicity materials.
• Overall in charge for the Marketing of the product in the market with the help of field force.
• Responsible to the Board of Directors as a profit center Head in achieving targets.
• Creating Brand Management all over the Asian Region making one of the leading brands in the Area.
• Coordinating with the Finance Department in allocating funds for the Research, Production and Marketing Departments.
• Building the brand image in the market and providing the infrastructure needed to support the growth of the Industry.
• Creating commercial relationships between the Management and the business partners.
• Finding source for exporting to Asian and European Countries and getting export orders for the products.
