Alhusayn Hamidaddin

Working alongside the Senior Account Manager and Account Director in managing the following clients:
• STC Whole Sale Unit
• Shell
• SACO
• Domino's Pizza
• Bawan Holding

Key Accomplishments:
o Internal and External Store branding: assuring the corporate brand image is reflected across all branded items and that all store elements embodied the brand propositions
o Store Signages: Assisting in the creation of store signage designs
o Event Material: Designing roll-ups, banner, flyers, catalogues and backdrops
o Store Leaflets: Managed all new store opening leaflets from brief to delivery
o Ramadan campaign: Managed Ramadan campaign from concept to execution
o Asset Branding: Van branding, Truck branding, Store section branding

STC Accomplishments:
• Assisted in the creation of brand strategy, new visual Identity system and communication style; project encompassed:
o Articulation of new brand positioning and set of brand values translated onto all segments (personal and enterprise)
o Definition and agreement on business implications to reflect new positioning
o Engagement program to roll out positioning internally
o Educational clinics and workshops with all stakeholders

• Other key strategic projects:
o Sports brand strategy, key principles, sponsorship visual architecture and system, and portal architecture.
o Sports mobile app “Road to Stars”, managing user base, user experience and user engagement.
o Digital brand strategy, digital architecture, microsite audit and design of digital guidelines
o Digital User Experience (Customer Journey) strategy and guidelines, decision tree for affiliation / association
o Social media strategy and guidelines, audit all STC social media accounts imagery, cover photos, customized visuals according to platform guidelines and finalized Guidelines for reference
o MYSTC app strategy, closely worked with the STC app development team on enhancing app features, maximizing user experience and increase customer engagement.
o Tone of voice strategy and guidelines, English and Arabic audits for all STC digital and print material, extracted tonality from STC values and attributes, identified tonality for each audience for digital and print
o Iconography Guidelines, managed third party vendor in creating distinctive icon sets for STC’s new identity and created guidelines for future reference
o Packaging brand strategy, audited and assisted in the creation of new packaging for all STC packaged products
o Created quarterly inspiration reports “creative catch” shared with related parties

 Created of WunderWalk identity (color palette, visual assets, logo design and stationary items)
 Developed, designed and updated official WunderWalk app website monitoring website viewers, user experiences and
tailored website wireframe accordingly.
 Developed and embarked on PR and marketing communication plan with limited resources and budget
 Created social media communication plan and policies for all platforms aiming to minimize lead time response
 Generated weekly newsletters to current and potential WunderWalk app users
 Identified user experience segmentations(personas)

- Organization of all internal campaigns, announcements and events
- Branded ASD’s values across all BUs in 4 languages
- Conducted, managed and supervised the annual Danone People Survey which reached its highest ever employee participation percentage of 78% of all ASD employees in the region
- Archived the first ever Induction Policy for new ASD recruits to assure efficiency and alignment whenjoining
- Coordinated the Quarterly Manager’s Meeting