Area Sales Manager
Sports Experts
Total years of experience :16 years, 3 Months
• Consistent at meeting all set sales targets.
• Working within the brands guidelines and apply Company Policies and Procedures.
• Helped pushed the business forward to achieve significant turnover and profitability in all the stores, also helped increase and sustain business growth by achieving sales targets and generating more revenues.
• Improved the employee’s standards in stores by hunting experienced staff and trained them on product knowledge and company SOP.
• Control the sales team and the store managers on daily activities, ( Attendance, Daily sales Activities, Actual Sales performance Vs Target sales per day, Month, Quarter, Year )
• Ensure that the training, development and motivation of sales team are implemented as well as coaching and monitoring stores managers to ensure that all employees are encouraged to maximize their capabilities and contributions.
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• Full Coordination with the direct superior on Advertising or Promotional campaigns to improve the sales operation inside stores
• Improving the Average Transaction Value ( ATV) and the Unit per Transaction ( UPT ) in order to grow sales profit.
• Monitor the Inventory and stocks for each store.
• Coordination with Projects Team continuously for the new store opening and plan together.
• Implement the sales strategy to ensure sales targets are met or exceeded in marketplace.
• Develop and maintain relationships with new and existing key clients to expand sales.
• Identify new accounts to sell products into.
• Maintain a high-profile presence in the market place through the creation of win-win situations with customers that turn a sales relationship into a long-term commercial partnership.
• Control costs to ensure that expenditure is being managed in line with budgets
• Implement the sales strategy to ensure sales targets are met or exceeded at the stores
• Control the sales team and the store managers on daily activities, ( Attendance, Daily sales Activities, Actual Sales performance Vs Target sales per day, Month, Quarter, Year )
• Ensure the proper implementation of policies and procedures acting as a human Resource ( Attendance, Sick Leaves, Emergency Leaves, Annual leave, Hiring new Employees, Incentives, Bonus or commission Structure, Discounts offered, Etc…)
• Ensure the proper distribution of the goods while the delivery process ( from the Warehouse to all Retail stores) and resolving any problem occurring while delivery.
• Monitor and follow up All Account’s Payable and Account’s receivable for each store
• Full Coordination with the direct superior on Advertising or Promotional campaigns to improve the sales operation inside stores
• Suggest changes or recommendation to the stores managers and the sales team to improve the image and merchandising
• Coordinate with the Accountants to access the system and have the reports of ( sales/Stocks/ products lines /categories/ prices /Inventory … etc
• Monitor the Inventory on half or Yearly basis
• Monitor the efficient and orderly shelf exposure and product pricing
• Supervising the sales team work programs and insure their proper execution
• Controlling the high discounts prices during the sales period.
Major Responsibility:
• Handling Major Accounts of below the line activities as a Client servicing
• Be updated with the clients through satisfying their needs by offering new unique designs and providing the best total marketing and advertising solutions.
• Main Clients handling : P&G ( Ariel ), Unilever ( Lipton, BBRL), BEL ( KIRI, LVQR), Jamalouki ( Salon Hair Dresser), Wefag( Kopiko Coffee) Al Talayi ( Bridgestone Tires), Red Sea Mall ( Al Andalusia Mall), Sadia Chicken, La Roya Restaurant & Cafe
• Providing the clients with professional marketing and advertising strategies to dominate their categories and brands inside and outside stores and malls
• Building in store shopper marketing presence in synergy with the clients Above the line campaigns
• Providing up to date shopper marketing analysis
• Capitalizing on the size by adopting flexibility.
• Partnering with the client to build strong long term relationships.
• Handling All the Payments, Receipts vouchers, Invoices and all Accounting issues for all the accounts.
• Following up installations, taking photos of final displays and providing the images for the clients
• Brief follow up with creative, media, account planning, studio and production.
• Understand client and the requirements (Corporate mission, structure and ownership, knowledge, products, and all categories. brands competition)
• Understand consumer and get to know the target audience attitudes, behavior, motivation, etc…
• Introductions and presentations to prospective and potential clients.
• Follow up with customers/ Clients who have potential for growth and business.
B/S 2.8 , major , Business Banking and Finace , Minor Marketing MBA: 3.5 Accomplished 12 credits ( to be completed) at the Lebanese American University