Ali AbuRayya

Manage the project life cycle from design to handover, including site survey, shop drawings approval, material approval, procurement of raw material, planning and controlling production, delivery to site, installation, inspection, and in parallel making sure project is running within budget and time and quality requirements.

Currently, managing the HC01 Joinery Package (40 million SAR) which comprises of Doors, Cladding, Vanities, Pantries, Skirting, Wardrobes, Cabinets, Mirrors.

Ali Aburayya serves as the Operations Director at ASSAF Industry, a role that leverages his extensive expertise in managing complex operations and driving strategic growth. With a comprehensive background in project management, procurement, system implementation, and the setup of new facilities, Ali has become instrumental in aligning ASSAF Industry's operational functions with its overarching goals. Known for his strong leadership and a knack for problem-solving, he leads cross-functional teams across the technical, marketing, and sales departments, ensuring seamless execution and a commitment to quality.

Ali’s approach is deeply rooted in optimizing efficiency and fostering continuous improvement, qualities that have become hallmarks of his career. His dedication to achieving high-quality results while balancing profitability has earned him a reputation as a dynamic and results-oriented leader. Through his vision and expertise, Ali continues to play a pivotal role in shaping the success and future direction of ASSAF Industry.

Responsible for the complete operations of the entity, P/L Responsibility, managing the factory, other departments, and projects for the Carpentry Division in HBK CONTRACTING CO.

-Set the company strategy by defining specific goals and measuring performance accordingly .
- analyzed weakness and strengths of the organization and created plans for improvement.
- improved productivity and production capacity
- set procedures for detailed and competitive costing/pricing.
- generated sales leads and closed deals.
- Created harmony between work entities for smooth operation through defining tasks and responsibilities.
- Researched market for new products and niches and prepared marketing campaigns.

- Management :
- Creating company Strategies
- Finding new markets and products
- Budgeting and Financial Planning

- Commercial:
- Marketing & Sales
- Estimation
- Contracts Negotiations

- Operations :
- Project Planning and Management
- Procurement
- Engineering
- QA/QC
- Recruiting

The company manufactures and contracts Standardized and custom made cabinets, wardrobes, kitchens, joinery works and fit-out work ,

The company has more than 300 employees, including departments like production, projects, procurement, hr, logistics, Engineering, Estimation, and quality assurance

Also,

-Assisted the top Management in defining and implementing company strategies, policies and procedures.
- Planned, executed and and completed many projects.
- Streamlined the production lines to maximize its efficiency
- located and eliminated bottle necks in production and other departments.
- Implemented ISO and other systems like Q-Mark and Green Building standards.
- Built teams of professionals and dedicated staff.
- Supported the sales team and the showroom team to achieve their targets.

From meeting the client to delivery of finished goods. Supervised estimation, sales, planning, procurement and supervised engineering, reported directly to the CEO.

Also,
- Supervised HSE, QA and QC.
- Negotiated contracts
- Excellent relation with suppliers and subcontractors - locally and internationally.
- Excellent exposure to local and international standards in the industry like Qatar Construction Standard, AWI, FSC, UL, Q-Mark, ISO, LEED.

- Assisted in establishing the business from scratch until full operation; covering design, governmental relations and approvals, sourcing, procurement, defining and planning production lines, recruiting, marketing research and planning, forecasts and budgets.
-Supervised Sales, from promoting the company and its products, generate leads, pricing, selling and negotiation.
-Supervised engineering of special products like fire and acoustic doors
-Supervised Green & Environmental standards like FSC and ISO 18001/14001, and HSE system
- Making of the business plan and marketing plan and related forecasts and budgets.
- Managed company knowledge base covering quality standards like AWI Quality Standard, UL and BS fire doors.
- Negotiated the specs with engineers and consultants, through face to face meetings, presentations and detailed comparison sheets.
- Sound knowledge in materials like veneers, timber, paints, surfaces, metals and other interior finishes.

Established and managed 3 startups, AR internet Cafe, Easy Sign (Sign Maker), Matrix (Computer Hardware & Maintenance Shop) between the years 2000 and 2004

-Advanced parametric modeling and reversed engineering projects
- Mechanical System Design and System Integration for military vehicles and other land systems
- Converted user requirements to concepts, and then carry out the analytic design, structural design, machine design and design for manufacturing
- 3D Modeling, Conceptualizing and shop drawing.
- experience in metal manufacturing processes, like cutting, welding, machining, lathing within a state-of-the-art production facilities.
- Provided creative art work and graphics design to support marketing team.
- Have an advanced experience in CAD, CAM, CAE.