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Ali Elsheikh, Business Unit Manager

Ali Elsheikh

Business Unit Manager·Anichem Speciality

United Arab Emirates

Master's degree, Telecoms

Work experience

Total years of experience: 29 years, 8 months

Business Unit Manager

June 2015 - Present

Anichem Speciality

Dubai, United Arab Emirates

June 2015 - Present

Initiated and maintained new revenue steam by establishing business partnerships on regional level in KSA, Oman and Bahrain for the hygiene chemical products.
Introduced new business line for feed additives and generated revenue in tough competitive environment.

Company industry:
Chemicals Manufacture
Job role:
Manufacturing

Business Development Director

February 2012 - January 2015

Dorar Altareeq for Pharmaceuticals

Riyadh, Saudi Arabia

February 2012 - January 2015

• Business development activities focusing on Managed Services and Consultancy opportunities.
• Bid process management.
• Commercial review and proposal pricing.
• Marketing activities including event management, marketing plans, branding and usage of corporate identities.
• Locate or propose potential business deals by contacting potential partners; discovering and exploring opportunities.
• Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
• Develop negotiation strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.
• Close new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
• Protect organization's value by keeping information confidential.
• Enhance organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Develop opportunities across the GCC.
• Analyzing acquisition opportunities of other business units.

Company industry:
Pharmaceutical Manufacturing
Job role:
Administration

Service Centers Senior Manager

December 2010 - August 2011

MTN Sudan

Khartoum, Sudan

December 2010 - August 2011

• Responsible of company owned Service Centers' selection, establishment & operational management.
• Retail business & customer service development & support.
• Defined the company strategy for the handsets & broadband devices retail sales.
• Streamlined the company policy for the data connectivity in the service centers and the SLA for the carrier service with outsourced vendors.
• Compiled the company strategy for systems required in the service centers, including the Billing system, the Q-system, the customers' feedback tools, etc.
• Prepared the department budget and acted pledge of control.
• Handled the customer management KPIs including the customer satisfaction index, quality seal & complaints resolution.
• Consolidated the different service centers performance reports and monitored/rectified the performance on weekly/monthly basis.

Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Distribution Senior Manager

June 2005 - December 2010

MTN Sudan

Khartoum, Sudan

June 2005 - December 2010

• Initiated and launched sales & distribution plan for prepaid kits, vouchers, electronic vouchers (EVD), handsets and broadband devices.
• Selected & recruited the company’s distributors who generated more than $280M annual sales.
• Tailored the company’s distributors’ remunerations schemes.
• Staffed & recruited Sales team dedicated to distribution channel development.
• Introduced the Sales staff’s remunerations schemes.
• Mentored different market research, products launch, sales promotions, and trade-marketing plans.
• Prepared the department budget and acted the pledge of control.
• Publicized the distribution channel segmentation & bench-marking.
• Formulated distributors’ business development plan and delegated the action to a spearhead team.
• Initiated the mass retail business development & support action plan.
• Chaired the Telecom Products Forecasting Committee as part of my role as Supply Chain.
• Contributed considerably in products & services structure & their communication plans as P&S Committee Member.
• Contributed significantly in the Coverage Committee as Member.

Company industry:
Telecommunications
Job role:
Sales

Area Sales Manager

November 2003 - June 2005

Coca Cola

Khartoum, Sudan

November 2003 - June 2005

• Overall management responsibility of field sales agents and tele-sales team.
• Promoted and marketed newly launched products.
• Effective customer service and experience results.
• Maintained all accounts and contracts and ensured a retention plan for lost accounts.

Company industry:
Manufacturing
Job role:
Sales

Deputy General Manager

August 2000 - October 2003

Apico Sudan LTD

Khartoum, Sudan

August 2000 - October 2003

Articulated the strategy of the business growth of the company; focusing on the marketing of products from international manufacturers.

Company industry:
Merchandising
Job role:
Research and Development

Diversified business experience with local & international employers.

December 1995 - June 2000

Diversified business experience with local & international employers.

Khartoum, Sudan

December 1995 - June 2000

Diversified business experience with local & international employers.

Company industry:
Merchandising
Job role:
Sales

Education

Telecoms Academy

May 2007

May 2007

Master's degree, Telecoms

United Kingdom

GPA (point): 4 out of 4

GPA (point): 4 out of 4

Telecoms Mini MBA

University Of Khartoum

November 1995

November 1995

Bachelor's degree, Science

Sudan

GPA (point): 4 out of 4

GPA (point): 4 out of 4

BVSc

Skills

Budgeting
Expert
Budgeting
Expert
Channel Management
Expert
Channel Management
Expert
Customer Service
Expert
Customer Service
Expert
Customer Data Integration
Expert
Customer Data Integration
Expert
Rational Portfolio Manager
Expert
Rational Portfolio Manager
Expert
Strategy Management
Intermediate
Strategy Management
Intermediate
Quality Management
Expert
Quality Management
Expert
Client Relationship Management
Intermediate
Client Relationship Management
Intermediate
Account Management
Expert
Account Management
Expert
Performance Management
Expert
Performance Management
Expert
Pricing & Profitability Design
Expert
Pricing & Profitability Design
Expert
Contract Management
Expert
Contract Management
Expert
Sales Methodologies Coaching
Expert
Sales Methodologies Coaching
Expert
Budgeting
Expert
Budgeting
Expert
Channel Management
Expert
Channel Management
Expert
Customer Service
Expert
Customer Service
Expert
Customer Data Integration
Expert
Customer Data Integration
Expert
Rational Portfolio Manager
Expert
Rational Portfolio Manager
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
Higher Diploma
MTN Academy
Apr 2009 - Jun 2009
Higher Diploma
Spearhead Institute - United Arab Emirates
Nov 2006 - Nov 2006
Higher Diploma
Gordon Institute for Business Science (GIBS) - University of Pretoria- South Africa
May 2010 - Nov 2010

Hobbies

  • Photography
    - Outstanding volume target achievement at Coca Cola 2004. - Best achievement during MTN rebranding event 2007.