Ali Alahmari

• Led the end-to-end execution of an Enterprise Unit Platform across EBU Sales, Category, Finance and Logistics functions, transforming manual
lead management into a fully automated workflow governed by SLA, DoA, and escalation controls, enabling 600+ enterprise leads while reducing
turnaround time by 27%.
• Directed the Authorized Distributor transformation program, optimizing distributor allocation and route planning, reducing customer overlap by
40%, and increasing KSA market coverage up to 90% within 3-year strategic roadmap.
• Launched a nationwide SIM delivery and reconciliation platform, cleansing 1.2M+ SIMs, reconciling 500K SIMs, and enabling 700+ shipments
across KSA within months of launch.
• Spearheaded Route-to-Market (R2M) transformation initiatives across Direct Distribution\Modern Trade channels, reducing manpower costs by up
to 54% through sales force optimization and territory redesign.
• Spearheaded the planning and preparation of all key projects for the Control Room function, scheduled for execution in Q4 2026.

• Successfully launched and implemented the Route Management function, enhancing distribution efficiency and field operations control within
project timeline.
• Led the successful rollout of the Customer Satisfaction function, contributing to improved service levels and client engagement rate to 89%.
• Designed, planned, and established the Project Management Office (PMO) for the distribution sector, driving governance and execution excellence
across strategic initiatives.
• Successfully launched and deployed the new Qwik Charge EVD system, replacing 10, 000 terminals across the KSA market within the project
timeline, ensuring seamless transition and operational continuity.
• Developed and launched a new payment methodology using SoftPOS through the EVD system, resulting in increased sales, improved product
availability, and reduced operational costs by minimizing sales visits by 60%.

• Revised and aligned the sections scope of work and processes with the companys new strategic direction, ensuring operational consistency and
goal alignment.
• Successfully implemented CST regulatory updates for 90% of existing merchants, directly supporting the sales team in achieving their performance
targets.
• Played a key role in the implementation of the new EVD system with zero disruption to daily sales operations, ensuring business continuity.
• Boosted team productivity by establishing individual employee KPIs, enabling 100% on-time processing of daily merchant orders in the system.

• Contributed to the design and launch of the new Distribution Centers (DCs) strategy alongside senior management, offering key operational
recommendations.
• Increased storage capacity by 500% in Riyadh, Jeddah, and Dammam through warehouse redesign, significantly enhancing operational efficiency.
• Successfully implemented the Saudization plan across all KSA DCs, growing the Saudi workforce from 10 to 62 employees with structured
training and development programs.
• Led the DC optimization project, consolidating 26 sites into 11 operational DCs, while enabling all locations to support digital sales through a new
Last Mile Delivery (LMD) team and revamped order management system achieving 100% daily order processing.