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Ali Alsadah, Digital Transformation Specialist

Ali Alsadah

Digital Transformation Specialist·IT Belt: Saudi Aramco Jubail Refinery Company (SASREF)

Saudi Arabia

Bachelor's degree, Bachelor of Science in Management Information Systems, B.A.

Work experience

Total years of experience: 6 years, 10 months

Digital Transformation Specialist

January 2025 - Present

IT Belt: Saudi Aramco Jubail Refinery Company (SASREF)

Jubail, Saudi Arabia

January 2025 - Present

• Driving creative communication strategies for IT initiatives, translating technical projects into engaging
narratives for the workforce.
• Conceptualized and designed visual identities for SASREFs RPA Avatar series and SASREF Interactive AI Robot
which was presented during International Downstream Conference and Exhibition.
• Facilitating early-stage development of Low-Code No-Code initiatives (Fikra portal, PR Channel) and strategic
corporate website enhancement and redesign initiative.
• Managing end-to-end production of IT media campaigns, technical copywriting, and interactive UX content for
exhibitions and internal marketing events.
Company industry:
Oil & Gas

Marketing Executive

July 2023 - Present

Saveto Group

Riyadh, Saudi Arabia

July 2023 - Present

• Analyze marketing data for actionable insights to identify trends using advanced analytics, preparing comprehensive reports, and KPIs.
• Kept abreast of the latest marketing trends, technologies, and best practices, and recommended innovative strategies to stay ahead of the competition.
• Ensured the quality assurance of product packaging by meticulously inspecting the colors and contents of each shipment before releasing them to the production lines.
• Actively engaged with clients and conducted frequent market visits to gain in-depth insights into current industry trends.
Company industry:
Industrial Production
Job role:
Marketing and PR

OCM Consultant

January 2024 - January 2025

Wipro Limited : Saudi Aramco Jubail Refinery Company (SASREF)

Jubail, Saudi Arabia

January 2024 - January 2025

• Architected and executed SASREF Digital Transformation conference and exhibition, AIM: The Digital Shift, as
the sole strategic and creative lead, delivering end-to-end digital engineering, interactive UX, and cinematic
production that transformed an internal IT initiative into a landmark corporate event.
• Established visual and narrative identities for digital transformation initiatives, securing leadership buy-in
through high-stakes multimedia assets.
• Engineered executive-level presentations and video content to facilitate stakeholder alignment during critical
technology rollouts.
Company industry:
Oil & Gas

Marketing Executive

June 2023 - June 2024

Saudi Vetonit Company Limited (Saveto Group)

Riyadh, Saudi Arabia

June 2023 - June 2024

• Managed brand integrity and color consistency for external packaging by conducting quality checks with global
suppliers.
• Optimized supply chain for marketing collateral and trade displays to maximize retail visibility and sales
alignment.
• Conducted market research at trade shows to identify strategic brand placement opportunities and competitor
trends.
Company industry:
Construction & Building

Head of Marketing and Technical Team

October 2022 - July 2023

Construction Solutions for Consultancy and Geodetic Services

Khobar, Saudi Arabia

October 2022 - July 2023

• Organized and managed successful digital marketing campaigns by conducting and evaluating market research, which increased lead generation by 60% .
• Cultivated a strong network of industry contacts, generating perpetual business opportunities and acquiring 60% more clients.
• Developed and executed content marketing strategies, advertisements, and displays that increased brand visibility, engagement, and traffic across channels and events by 90% .
• Conducted virtual and in-person lectures with potential clients, increasing product awareness by 70% and generating qualified leads.
Company industry:
Industrial Engineering & Automation

Head of Marketing & Technical Team

October 2022 - January 2023

Construction Solutions for Consultancy and Geodetic Services (Al-Hoty Group Subsidiary)

Khobar, Saudi Arabia

October 2022 - January 2023

• Selected to lead founding marketing and technical departments following success at the parent group.
• Spearheaded end-to-end corporate identity design, logo architecture, and authored the technical company
profile.
• Directed complete social media strategy and acted as official brand ambassador at key regional exhibitions.
Company industry:
General Engineering Consultancy

Graphic Designer

October 2020 - October 2022

Al-Hoty Company Ltd.

Khobar, Saudi Arabia

October 2020 - October 2022

• Developed creative advertising assets, increasing brand awareness for several channels and multiple divisions.
• Collaborated with the management and technical teams to oversee the plans for more than 50 projects around the kingdom including custom mobile lab and construction projects.
• Represented the company at all events and exhibitions, managing company booths and advertising to generate leads and network.
Company industry:
Management Consulting

Graphic Designer

January 2020 - October 2022

Al-Hoty Group of Companies (AHG)

Khobar, Saudi Arabia

January 2020 - October 2022

• Dual-role in graphic design and marketing strategy, leading to successful industrial advertising campaigns.
• Partnered with engineering teams to prototype visual solutions and documented company milestones via
professional media.
Company industry:
Energy & Renewables

Sales Coordinator

February 2020 - April 2020

EF Education Firs

Khobar, Saudi Arabia

February 2020 - April 2020

• Met or exceeded all monthly sales targets, successfully expanding market reach through effective promotion in target environments and following up on inbound leads.
Company industry:
Marketing

Internship Trainee

August 2019 - October 2019

Brash Brands

Dubai, United Arab Emirates

August 2019 - October 2019

• Served a collaborative member of the Strategy Team.
• Performed research, data collection, and client communications related to current market performance and trends.
• Suggested growth, improvement, and brand positioning opportunities based on analytical results.
• Collaborated with senior staff to assist the administration of social media accounts; sustained professionalism in all interactions.

Key Achievements:
 Worked alongside senior management and their teams to craft innovative content and directly support branding services; heavily contributed to “Brand Naming” and fine-tuning exceptional brand foundations for clients.
Company industry:
Marketing
Job role:
Administration

Internship Student

July 2017 - August 2017

Saudi Aramco

Khobar, Saudi Arabia

July 2017 - August 2017

Playing a key role in the department responsible for coordinating system enhancement projects
Developing a project charter and process maps
•Acquiring skill in Lean Six Sigma and 5 Whys methodology, FMEA tools and cause and effect analysis
•Collating data and feedback from key system users
•Facilitating project update meetings and delivering confident presentations
•Collaborating with senior management to develop and HR process optimisation toolkit
Key achievements
•Making recommendations to improve the system
Company industry:
Oil & Gas
Job role:
Information Technology

Education

Prince Mohammad Bin Fahd

May 2018

May 2018

Bachelor's degree, Bachelor of Science in Management Information Systems, B.A.

Saudi Arabia

GPA (point): 3.83 out of 4

GPA (point): 3.83 out of 4

View attachment

Skills

Marketing
Expert
Marketing
Expert
Determination
Expert
Determination
Expert
Research and Development
Expert
Research and Development
Expert
Marketing Support
Expert
Marketing Support
Expert
Marketing Systems
Expert
Marketing Systems
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
CONSTRUCTION
Expert
CONSTRUCTION
Expert
EXHIBITIONS
Expert
EXHIBITIONS
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
CONTENT MARKETING
Intermediate
CONTENT MARKETING
Intermediate
QUALITY ASSURANCE
Intermediate
QUALITY ASSURANCE
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
HTML
Expert
HTML
Expert
Customer Relations
Expert
Customer Relations
Expert
Communication
Expert
Communication
Expert
Presentation
Expert
Presentation
Expert
Concept Development
Expert
Concept Development
Expert
Business Planing
Expert
Business Planing
Expert
Content Management
Expert
Content Management
Expert
Graphic Design
Expert
Graphic Design
Expert
Drone Pilot
Expert
Drone Pilot
Expert
Market Research
Expert
Market Research
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Business Development
Expert
Business Development
Expert
BRAND ARCHITECTURE
Intermediate
BRAND ARCHITECTURE
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
INFORMATION TECHNOLOGY
Intermediate
INFORMATION TECHNOLOGY
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
ORACLE CERTIFIED MASTER OCM
Intermediate
ORACLE CERTIFIED MASTER OCM
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate

Social profiles

Personal Website
Personal Website
alialsadah.com

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Graphic Design Diploma
Certified Drone Operator (GACA)
Commercial Unmanned Aircraft (Drones) Pilot 107 from GACA
May 2024 - May 2026
Google Analytics
Jul 2017
Show credentials

Hobbies and interests

Reading

I challenge myself by completing reading a book every two weeks

Cycling

Professional Cyclist with high-end racing road bicycles maintenance experience