National Sales And Marketing Manager
Taiba group dairy food
Total years of experience :18 years, 5 Months
LAUNCH OF NEW FMCG PRODUCTS. THE IMPLEMENTATION OF THE SALES, MARKETING, MERCHANDISING & DISTRIBUTION POLICY.
- Development of the marketing and trade marketing organization.
- Development of dairy products in the southern and central & Atlantic regions.
-Launch of a new brand of sliced and melted cheese nationally.
- Pilot of a joint marketing unit with the general management for the development of processed cheese.
- Marketing support for export to sub-Saharan countries.
• launch of several commercial agencies at the national level
- launch of the RTM project in
-Analyze all the information around the product: target customers, competition, time of year.
-Prepare a marketing strategy, by imagining advertising campaigns around the products to be sold.
-Create all the graphics with the communication agencies: displays, discount coupons. POS Loyalty Project.
- Modern trade smart orders projects
- Control the sales figures and evaluate the effectiveness of the actions implemented.
-Set goals and objectives to foster the growth and prosperity of the business.
- Design and implement business plans and strategies that will contribute to the achievement of objectives
Regional Trainer FDV Modern Trade ‘ Merchandisers ‘ Ensure The fundamentals of merchandising technique,
Wise … Daily and monthly monitoring of turnover by store and by brand Animate,
manage and control the activity and monitoring of the sales force,
Smart Order Project Management of a team of 28 people (merchandisers and deliverers).
Order management and follow-up of promotions, Merchandising.
Negotiation of promo with GMS & the putting of product in TG.
Competitive intelligence Team management, evaluation and monitoring of the achievement of objectives Quality: Compliance with product food hygiene standards, Wise
Sales activity :
HR: Recruitment, Coaching, animation & control of the sales force, Optimization of results,
Team motivation, training
Organization of annual and half-yearly assessment interviews
Area managers, drivers, salespeople, sales assistants, delivery people, merchandisers & ADV.
Launch of the casa & rabat presale project
Administrative management of sales, negotiation of commercial contracts and referencing of
products
Management and control Back office & front office
Logistics: planning of deliveries Management of empty packaging ‘pallets & crates’
Digitization of orders and deliveries (EDI and Starmilk Project)
Prepare a marketing strategy, by imagining advertising campaigns around the
Products to launch.
Create all the graphics with the communication agencies: displays, MEA & Skins ..
Check sales figures and evaluate the effectiveness of the actions implemented.
HR: Management of a team of 45 Merchandisers, 10 deliverers, 12 sellers, 6 custodians.
Controls its dashboard on a daily basis (objectives/achievements, analysis of gaps and leads the
corrective actions
Performs a weekly sales inspection summary for his region
Support and follow-up of CA, PPED management, Follow-up of promotional operations. And the follow-up
geomarketing, monitoring
Competitive intelligence, prospecting, order management
Logistics: car fleet management and digitization project for EDI orders
Merchandising and logistics management