Head of Business Intelligence
Ufone
Total years of experience :18 years, 8 Months
- Ensured strategic applications delivery with creation of robust BI architecture environments scaled for long term enterprise use.
o ArcGIS (ESRI) based location intelligence platform for geographical KPIs
o Provisioning of Tableau for rapid dashboard development and on the run analysis capability
o Implementation of IBM Interact for inbound campaign management and NBA
o Implementation of IBM UNICA campaign management system for outbound campaign management for real time provisioning
- Kicked off big data strategy for companywide integration and value generation.
o Induction of IBM streams for real time campaign management
o Social media (Facebook, Twitter) text analysis for sentiment analysis and word cloud generation
o ISIP for 3rd party advertisement facility for commodity goods to generate customer interest lead
o Customer Experience (CEM) matrix to benchmark customer satisfaction index by integrating business data, market research data, network data and customer complaints data
o POC of Golden Path using Teradata ASTER platform
o Generated new cross sell and upsell models using ClickStream data for innovative product development
- Formulated high ROI business cases for new strategies and employed value engineering to fulfill Enterprise Reporting and Analytical need.
o CDM revamp and SDM deployment project for product profiling and management
o EBM triggers for early churn detection and loyalty enhancement
o SNA fundamentals development for community driven modeling to cater Dual/Muti SIM and viral marketing
o Lead BO/BR framework for opportunity detection and threat management
o Launched loyalty program using advanced analytics for early life churn detection, segmented value management and new joiners welcome program.
- Intelligent CAPEX investment to reduce annual OPEX by 35%. Increased storage by 20% and boosted capability by 5X for hot data.
- Part of group synergy team to adapt centralized systems strategy across subsidiaries and cost effective services projects.
o Ufone/PTCL consolidated EDW architecture
o Proposal of CMT across 4 subsidiaries in collaboration with IBM
o PTML centralized customer DB for new opportunities assessment and better customer services
- Streamlined information delivery across the organization, regained business user’s trust and improved data quality by many folds.
- Ensured policies compliance, Internal and External audits and consultancy engagements.
- Responsible for all information sourcing and delivery from source system to business users.
o IN SWAP (Migration from NSN to E/// Platform)
o Geneva Upgrade (Billing System)
o USSD Gateway
o Valista (Jazz Load)
o VOMs
o InterConnect
o CMT (Campaign Management Tool)
o Mobile Number Portability
o Location Intelligence
- Responsible for the design and infrastructure of Enterprise Data Warehouse and semantic layer of business outputs.
o Prepaid Information Model
o Postpaid Information Model
o Sales Information Model
- Responsible for ATL/BTL Campaign management services
- Monitor and manage internal KPIs e.g Data Integrity and Completeness
- Responsible for Quality Management and Control
- Responsible for Process Definition and Management
- Responsible for System capacity planning
- CAPEX and OPEX planning
- Vendor Management and negotiation
Experience Summary:
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- Involved in business discovery for multiple projects
- Worked for 3rd Gen ETL Practicing Group
- Developed ETL, DWH and BI Analytical Skills
- Involved in Business Discovery Projects
- Developed strong Analytical skills
- Good understanding of source systems like Billing, CRM, ERP and integration platforms for Telecom Industry
- Strong communication skills and proven track record of team work
- Excellent interpersonal and team leading skills
- Did presales activities for project bidding
- Involved in project management skills like Resourcing, Estimation, Budgeting and Negotiation
- Served as chair person of EMEA Informatica Center of Practices
- Was involved in international engagements which gave experience in working in cross cultural communities
- Took in-house initiatives of process alignment to optimize processes
Projects:
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I worked on following projects during my course of experience in Teradata
- Vodafone Germany (Role: Developer)
- Proximus (Role: Section Lead)
- Mobilink, GSM (Role: Team lead)
- Telefonica O2 (Role: Onsite Co-ordinator)
- Polkom Tel (Role: Onsite Co-ordinator)
- Norwich Union (Role: Team Lead)
- Ufone (Role: Engagement Leader)
- Telenor (Role: Auditor)
- PTCL (Role: Auditor)
Achievements:
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- Excellent feedback from Customers
- Chairman for Informatica CoP
- Evolved best practices of Informatica with Teradata
- Named best employee for Q1 2007
- Got 2 academic scholoships for Academic performance - Served as House Captain - Did Intership in Mobilink