على كركي

• Oversaw sales operations across 48 gaming centers with 8, 000 lottery machines, managing 48
salesmen, 48 center managers, and 31 freelance promoters.
• Conducted interviews for all gaming center staff and supervised a structured 3-week training program
covering sales procedures, machine handling and customer service.
• Analyzed daily and weekly sales statistics to assess performance, identify gaps, and implement action
plans to increase revenue.
• Performed field analysis and territory mapping to expand the network and improve center coverage.
• Sourced, evaluated, and negotiated commercial licensing, distribution, and supply agreements with
vendors and partners to support operations and market growth.
• Conducted regular budget reviews, monitored expenses, and reported cost plans to management.
• Oversaw materials and inventory management, ensuring proper stock circulation and timely supply to
all gaming centers.

• Oversaw and controlled inventory across 5 central warehouses, ensuring stock accuracy, proper
turnover, and timely replenishment for all points of sale.
• Conducted competitive analysis to monitor market prices, promotional trends, brand visibility, and
competitor activity to guide strategic decisions.
• Led the integration of new products into the market by coordinating listings, visibility plans, launch
materials, and retail execution.
• Managed full order and distribution follow-up, ensuring on-time deliveries, resolving supply issues, and
maintaining strong relationships with key accounts.
• Organized promotional and marketing activities, set campaign budgets, and coordinated execution with
the trade marketing team to boost product visibility and sales performance.

• Handled sales of Beirut Beer, Buzz, Freeze, Kassatly Rose Water, Kassatly Liqueur, Kassatly Jallab,
and wine across the territory of Mount Lebanon, including Aley, Shouf, Baabdah, and Hazmieh.
• Awarded Sales of the Month for 7 months for achieving the highest sales numbers across all
territories.
• Sold products to supermarkets, minimarkets, hotels, wholesale distributors, and restaurants, ensuring
wide market coverage.
• Led marketing efforts by offering branded signage to minimarkets for promotional visibility and
providing branded beverage refrigerators for large-volume orders.

• Handled the sales of 240 Class B supermarkets in the South Beirut area for Afia, JPIs, Americana,
Malling, California Garden, Wells Ice Cream, Tonys Food, and 114 Amatoury, ensuring full product
availability and visibility.
• Achieved sales targets consistently by increasing order volumes.
• Conducted competitive analysis to monitor pricing, promotions, and market trends.
• Applied FIFO procedures to maintain stock freshness, reduce returns, and manage product rotation.
• Coordinated with category managers for order placement, stock follow-up, and collection of payments.

• Planned and executed merchandising strategies in Carrefour Hazmieh, 10 Spinneys branches, 2 TSC
branches, and 4 Fahed Supervalue branches across Lebanon.
• Analyzed sales figures to optimize shelf placement and identify underperforming items.
• Collaborated with buyers, suppliers, and distributors to coordinate stock levels, replenishment
schedules, and promotional displays.
• Improved product displays by implementing planograms, correcting facings, and ensuring full shelf
availability.
• Executed cross-merchandising activities to increase product exposure and support category growth.