Ali Mikati

Personal Care Brand Manager (Schick Razors, Hawaiian Tropic, Banana Boat, and Playtex) - Handling the GCC, Levant Africa and Southwest Asia markets- TO 10M$ - Promo Budget: 1M$
 Developing and executing marketing strategies for given markets
 Brand planning mix; packaging and pricing, promotion planning, distribution strategy
 Analysis of market sales, market shares and P&L management

2012- Present: Brand Manager Skin Care (L’Oreal Paris, Garnier, ) - L’Oreal Middle East - Saudi Arabia - TO 15M$ - Promo Budget: 1.5M$
2009-2012: Product Manager (Vichy, L’Oreal Paris) - L’Oreal Lebanon

• Work on implementing clear & optimal strategies for the brand as a whole as well as per franchise.
• Continuous analysis of the market (Market shares), its evolution & the competition’s activities.
• Studying the economic & technical possibilities for getting new products that are adaptable to the Levant markets.
• Setting the marketing plan, market share objectives, accurate forecasting, examining profitability & therefore pricing the products.
• Developing a deep understanding of consumers; through insights, feedbacks & recommendations.
• Maintaining a great relationship with the advertising agency & the suppliers, using high negotiation skills.
• Implementing new product launches, promotions & unique animations to increase turnover.
• Coordinating with the sales team to attain commercial & promotional objectives.
• Managing yearly promotional plan budgets for group of products.
• Interacting effectively with other departments (finance, logistics, accounting…) to support marketing objectives.

• Planned promotional campaigns with all its elements (Ad development, understanding creative directions, brand and corporate identity).
• Maintained relation with advertising agencies, suppliers and media.
• Visited the market regularly to study the competition’s specs, prices, displays and products.
• Finalizing reports derived from action plans and focusing campaigns for pricing and specs to gain market share in that segment.
• Sales analysis (analyzing registration data that reflect the company’s market share, sales in the Gulf region and market segments).
• Additional training from General Motors for developing Marketing and Sales skills.

• Managing clients’ accounts.
• Managing credit for large corporations.

• Sales and Logistics database update.
• Purchasing stocks and organizing the company’s financials.
• Promoting pharmaceutical products.