Marketing Manager
Queen Mary University of London, Regional Office
Total years of experience :13 years, 3 Months
• Attracts potential students by answering course and programmes related questions; suggesting information about offered courses
• Start student applications by receiving application documents
• Maintains student records by updating application information.
• Resolves student problems by providing one contact poitn to the student concerns; determining the pending issues for admission; following up with relevant departments at university to ensure resolution.
• Maintain physical applications by processing student applications.
• Prepares application/course reports by collecting and analyzing student interest information.
• Contributes to team effort by accomplishing related results as needed.
• Represent University at Educational Exhibitions
• Advise and counsel students on university programs, course selection, entry requirements, application process and fees
• Respond to student queries via emails, phone calls and provide required details
• Facilitate and support student admissions at the university
• Receive applications, cross-check for completeness and make applications online
• Chase required documents for application with students and maintain physical records of applications
• Follow up with university admissions department on students applications
• Keep students informed about their application, offer status (conditional, unconditional, reject)
• Share academic calendars with students and organize events for student support prior to joining the university
• Make all necessary arrangements for fee deposits and CAS (Confirmation of Acceptance of Studies)
• Manage all aspects of marketing for regional office
• Develop marketing strategies in wake of market dynamics and regional office objectives
• Coordinate marketing campaigns and promotions (including postal, social media, email and calling)
• Manage the allocated marketing budget for maximization
• Responsible for brand and corporate identity of Queen Mary regional office
• Monitor and control marketing and internal communications
• Work with designing team to create a wide range of marketing material (Brochures, flyers, leaflets, Social media posts etc)
• Keep all relevant teams on same page for achieving marketing goals
• Coordinate and manage events organized by regional office
• Content preparation for Abisol website including: (a) Text (b) Images (c) Screen casts
• Keep track of competitors’ and offers being made at their end
• Preparations of user manuals of our products
• Designing and preparation of Marketing material
• Liaising with resellers
• Product Pricing and reviewing
• Keep track of user behavior and user experience on our website and about our products
• Preparation and Management of product based FAQs
• Prepare Marketing plan and strategies. (a) For Website (b) For Social Media
• Manage Blogs and Facebook pages
• Prepare and Manage Marketing Campaigns
• Support marketing operations from planning till feedback
• Information collection and reporting
• Update competitors data base; offerings and promotions
• Prepare emails and flyers from content till dispatching
• Maintain marketing library for the records
• Track market and research for opportunities
• Raise customer voice
• Digital media management (social media, website, blog)
• Customer service and support
• Collect feedback for product development
• Answer phones and respond to customer requests
• Sell product and place customer orders in system
• Provide customers with product and service information
• Upsell products and services
• Transfer customer calls to appropriate staff
• Identify, research, and resolve customer issues using the system
• Follow-up on customer inquires not immediately resolved
• Complete call logs and reports
• Research billing issues
• Research misapplied payments
• Recognize, document and alert the supervisor of trends in customer calls
• Recommend process improvements
I completed my MBA (1.5) years in February 2015. Among top 1 % of my batch. Placed on Dean's Roll of Honor for all semesters. secured on Merit scholarship
I have been on Dean's Roll of Honor for 9 times. I have been best presenter thrice during term projects. I have been on merit scholarship during my BBA. I have been an active member of COSIMS and LITSIMS - societies. I have volunteered during floods of 2008 and subsequents.
I completed my high school with major in sciences. I have been always among top 5% of my class. Took part in many school activities including curricular, co-curricular and extra-curricular activities.