Financial Services Advisory
Ernst & Young
Total years of experience :25 years, 4 Months
WASEELA BANK (A VimpelCom Company) 2013-Current
With a network of 30 branches and 30, 000 branchless banking agents, Waseela Bank was established by VimpelCom Ltd. The 6th largest mobile network operator in the world, listed on NYSE and annual revenues of US $23 B.
Head of Risk Management, Compliance & Mobile Banking Projects
• Define, design and implement organizational risk appetite, risk policies and governance
• Design, implement and manage risk systems, analytics, operational risk, compliance, statistical models and expert risk teams within a rapidly expanding business - credit base increased by 300% while keeping default rate at 0%
• Handle a team of 100 risk and compliance experts while keeping pace with a rapidly growing organization and business - branch network expanded from 10 to 30 branches in 2013
• Managed business growth (mobile financial services grew by 2500% and retail banking grew by 300%) with staff increase of only 20%
• Created a risk monitoring, fraud detection and AML detection system for 38, 000 bank agents making 200, 000 transactions per day worth US $2.25 M per day
• Developed business case and market strategy for 2014 market expansion plan focusing on Mobile Commerce ecosystem - a 110% increase in agent network & a projected annual revenue of US $40 M
• Constructed pricing models for 3 new mobile banking products representing 60% of targeted revenue of the mobile banking business for the Bank
• Conducted Risk Evaluation analysis of the next generation of mobile banking application for the Bank
• Led the bank compliance team for coordination of State Bank of Pakistan (Regulator Bank) audit of the bank for 2013
• Devised a digital channel monitoring strategy to ensure regulatory compliance of 38, 000 banking agents
Honorary advisor for Prime Minister’s Youth Loan Program. Advisory services include loan program development, media and communication management, bank engagement strategies, pre and post lending client monitoring & mentorship.
Project goals include:
●Budget of US $2.5 B
●100, 000 business owners by October 2014
●Highest Job creation scheme with plans of 2.5 M new jobs which impacts 15 M families
TCS has an employee base of 10, 000 and a network of 700 branches with several diverse business lines such as logistics, e-business, travel and financial services. Notably, TCS has been the subject of a Harvard Business School case study
• Established TCS Financial Services (Pvt.) Limited to launch a series of Financial Services businesses such as microfinance, small business lending, branchless banking, life & health insurance, investment plans, mutual funds, domestic and foreign remittances through acquisitions and partnerships with renowned financial services companies
• Started mobile banking agency business by partnering with banks and mobile telecom companies
• Led the strategic business development process for TCS financial services and Microfinance Bank
• Developed financial models, revenue, cost and sales projections for a US $12 M bank project
• Created and managed a wide range of Insurance products and sales channel with 4 leading insurance companies
• Liaised with international and local financiers for equity raising
FINCA has 21 affiliated host-country institutions across 4 continents with an employee base of 7, 000 and annual revenues of US $105 M. In Pakistan, FINCA Bank operates with a network of 46 branches (formerly held with Kashf Bank)
• Manager Institutional Marketing & Product Development
• Integrated partner based marketing strategies into bank channels to drive new customer growth, expand business outreach and increase market identity of the Bank
• Created, implemented and managed a product development and review process cycle that focused on product innovation aligned with the Bank’s overall strategic plan
SCB operates a network of over 1, 700 branches and outlets across more than 70 countries and employs around 87, 000 people. With revenues of US $18 B SCB is ranks among the top 20 companies in the FTSE-100 by market capitalization.
• Focused on developing mortgage based structured credit lines for client needs up to US $2 M
• Managed customer relationships with funded and non-funded asset portfolio of US $12 M
• Tailored banking services to suit client-specific business needs and requirements
• Identified and explored cross-selling opportunities among the various business lines that encompassed, equity, fixed income, currencies and alternative investments
• Managed a team of 70 staff and a portfolio of US $20 M representing a customer base of 1, 200
• Served as key member in development of business strategy for Small Business banking for 2008, 2009 & 2010
• Formulated and organized brand promotion for two major SME products increasing average revenue per customer by 34% and new customer base by 84% in one year
• Critical team member of SCB’s Millennium Development Goals project whereby marketing and finance training was imparted to 131 SMEs across 4 cities in collaboration with International Finance Corporation
• Revamped ‘Kissan Card’, a unique agricultural microfinance initiative recognized by Economic Opportunity Series - a publication of Harvard University Kennedy School of Government
Managed a team of 25 staff of various management grades and an annual sales volume of US $25 M
Increased the sales of European apparel division from US $100 K to US $1 M in one year in 4 European countries
Working on various marketing research projects
Global Executive MBA Program, GMAT 710 International residencies in Durahm USA, St. Petersburg, London, Dubai, New Delhi, Shanghai and Beijing with high exposure to emerging markets social, political and economic landscapes
Concentration in marketing and mangement
Bachelor of Arts (International Relations, European History)