Key Accounts Intern
Coca Cola Bottling Company
Total years of experience :0 years, 11 Months
- Gained a full understanding of the company’s product lines, processes, and selling programs.
- Participated in a team activity to assess Coca Cola and competitors’ trade marketing activities in key accounts.
- Attended inductions delivered by marketing personnel on the branding of Coca Cola, Sprite, Fanta, and Schweppes.
- Visited agencies that carry out Digital, Experiential, ATL/BTL marketing for Coca Cola (Benchmark, UM, Mo4)
- Completed an internship team case study to rebrand Coca Cola and recreate their marketing strategy based on local market research to present to marketing executives.
- Participation in the preparation of several BTL campaigns.
- Accompanied the team in site visits to assess the execution of BTL and branding activities.
- Attended customer meetings.
- Active participation in preparing customer presentations by preparing competitive analysis reports.
- Attended customer meetings.
- Active participation in preparing customer presentations by preparing competitive analysis reports.
- Followed up with agencies and reviewed designs for in-store danglers.
- Attended creative briefs by JWT for some Vodafone marketing activities.
- Assisted the social media team by coming up with ideas to boost social media presence.
Studied Marketing and International Business. Was responsible for a team of 4 for the Graduation Project which was a research conducted to measure the factors that affect both rational and irrational behavior in the apparel industry and FMCG industry; it was also a comparative study between both.
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