Sales Manager
CPI Media Group
Total years of experience :15 years, 0 Months
My current role allows me to work with HVACR (Heat, Ventilation, Air-Conditioning & Refrigeration) industry leaders, original equipment manufacturers & service providers.
• Selling Print & Online Space on the HVACR Magazine & Guides in Middle East & Europe.
• Selling sponsorship for Events & Conferences to potential exhibitors/partners.
• Achieving consistently annual targets of AED 1.2 Million (50%Event, 40%Print & 10%Online) despite market downturn in 2016 & 2017.
• Awarded by the company in 2017 for the biggest sponsorship deals.
• Increased department sales by more than 20% from developing new clients.
• Managing a team of two sales reps, providing them with diverse sales, presentation and negotiation skills for business development.
• Working closely with Marketing and Delegate acquisition teams to create effective plans to increase revenue and success of the events. Up-selling larger groups and encouraging interest in sponsorship and exhibiting opportunities.
• Relationship Building with Suppliers/ Manufacturers/ Media/ Government.
• Provide an ideal branding, networking & business development opportunity to my clients.
Sales development identifying new business opportunities and business partners, prospecting qualified leads, meeting, negotiating and closing deals with key accounts.
Follow-up with clients in order to maintain a healthy and long run relationship.
Identify and resolve client concerns.
Monitoring the competition.
Ensure target achievement on daily, weekly and monthly basis.
1. Achieve assigned media sales targets to enhance company’s revenue.
2. Bring new SME/Corporate accounts onboard
3. Build and develop commercial relationships with customers.
4. Maintaining an awareness of the customer’s business in order to be able to provide a prompt response when required.
5. Address client concerns and ensure the resolution of issues in a timely manner.
6. Carry out daily/weekly visits to new and existing customers.
7. Prepare the requisite reports such as daily visit report, weekly visit plan, weekly sales forecast.
8. Delivering ongoing market analysis and assessment of competitors.
9. Retain accounts through the development of strong relationships with key decision makers.
1. Achieving monthly revenue target of Rs. 22.5 Million (Equiv. to AED 850K) through commercial sales, brandings, events.
2. Maintaining sales account of Ad Agencies like Group M, Brain Child, Synergy, JWT, Orient etc.
3. Maintaining sales account of Clients like Nestle, Coca-Cola, Tetra Pak, Warid Telecom and other local clients.
4. Build a strong relationship with clients/business partners.
5. Closely monitoring campaigns and working with production and media team to ensure contract terms were met.
6. To facilitate event management, marketing promotions & PR activities for clients and ad Agencies.
7. Preparing and presenting yearly and quarterly reviews to the management.
8. Assisting Manager Sales & Regional General Manager in managing all aspects of company’s operations across 3 office locations (Karachi, Lahore & Islamabad).
9. Activated various branded program on Masla TV (Orient Electronics, Nestle Creation, Malaysian Palm Oil) and Nestle Fruita Vital branded show on Style 360.
10. Facilitated Masala Food Court in Dawn Life Style 2010.
11. Organized The Bridal Couture Week 2010 & 2011 for Style 360 in Collaboration with J&S (an event management company).
• Value TV (Central Media Network) March 2009- Feb 2010
Sales Executive
• Maintaining and developing relationships with clients via meetings, telephone calls and emails.
• Visiting potential customers to prospect for new business.
• Negotiating the terms of an agreement and closing sales.
• Gathering market and customer information.
• Liaising with accounts to check on the progress of billing and invoicing.
• Reviewing own sales performance, aiming to meet & exceed targets.
• Gaining a clear understanding of customers' businesses and requirements.
• Relationships building with Agencies & Clients.
• Develop Media Plans for some of the Agencies to give them better service and advantages.
• Master in Business Administration (Marketing) University Of Central Punjab, Lahore 2009 CGPA 3.26
• Bachelor in Commerce The University Of Punjab, Lahore 2005 (1st Div)