Regional Business Development and Marketing Director
Sylvan Learning
Total years of experience :27 years, 10 Months
Increased sales and leads to the point of achieving #1 center in the World out of over 600 Centers in September 2014. Developed the best Marketing Plan Sylvan Corporate had ever seen and supported the team in passing the Quality Assurance Review that had never before been passed in Qatar.
*Managed the sales and marketing Department
*Called on Team Directors and new opportunities to expand sales reach and drive sales that continued to grow the brand and success within Qatar.
*Aggressive in follow up initiatives that continue to showcase products that keep clients galvanized to approve bids for large scale contracts with schools and and organizations.
*Developed long lasting professional and business relations with targeted accounts and customers within the education sector.
*Utilized tracking systems and reports, as well as various software programs to track goals and key target metrics.
Core Competencies:
• Executive Leadership
• Strategic Planning Management
Operations and Metric Achievement
• Total Quality and Change Management
• Digital Marketing
Reputation Management
Marketing Research and Analytics
• Direct-Response Advertising
• Media Buying and Placement
• Public Relations
• Marketing Communications
• Sales, Admissions and Enrollment
• Career Services and Placement
• Government Compliance
• School Acquisitions and Integrations
Develop and manage a wide range of marketing tools, including promotional materials, direct-mail pieces, and content. Manage administrative functions such as P&L’s, Budgets, payroll, invoicing, taxes and licensure. Track, project, and reported both advertising and circulation-based marketing programs. Provide leadership and direction to partners to guide the creation of marketing materials and ensure congruence with objectives.
Selected Achievements:
• Increased new-project revenue from $0 to $450, 000 within 6 months.
• Increased client base by designing and implementing strategic customer-retention plan.
Joined an exciting new venture of the Abu Dhabi Government as the company’s 23rd employee. Support the startup, Musanada, to function as a Shared Services company aiming to support the 2030 Abu Dhabi plan and assisting the Abu Dhabi’s goal of being one of the top 5 governments in the world.
Selected Achievements:
• Designated Champion for rolling out Core Corporate Values across the company in a series of workshops.
• Business Performance Partner to Executive Directors of internal divisions and helped create high level plans for all activities in 2008.
• Rolled out Team Objectives for 2008 across the entire company, working strategically with the CEO, COO and Executive Directors in a series of workshops to provide alignment to corporate objectives and setting measurable targets for the year.
Directed all sales and operation for five franchise locations, including business development, launching new program rollouts, key account management, customer relationship development, contract negotiations, P&L and budget responsibilities. Provided cross-functional team training, coaching, and mentoring. Facilitated Sales Excellence training seminars and conferences. Managed the local advertising, marketing and promotional campaigns. Performed formal sales presentations to customers and sales team. Maximized sales, profits, and net income potential of each franchise.
Selected Achievements:
• Established company’s NCLB (No Child Left Behind) Program through a Grant application process tripling full time enrollment.
• Instrumental in complete turnaround of under-performing sales team; set higher expectations, implemented Sales Excellence and instituted individual team-member accountability resulting in 300% revenue increase over three years.
• Worked closely with a Coop of 23 other franchisees to manage a half million dollar multimedia marketing campaign budget.
• Promoted from Center Director to Regional Executive Director after only one year.
Real Estate Sales Associate with a world-class attitude and focus on hard work and honest values is the foundation for my success. Always striving to build valuable and long lasting relationships with clients and paying close attention to the details of each transaction. Represented Vacant Land, Residential, Commercial, Investment and Vacation Properties. Expertise in helping investors build their portfolios and surpass million dollar marks in their net worth.
Selected Achievements:
• Multimillion Dollar Producer.
• 90 % of new clients are referred by satisfied past clients or are repeat clients
Building portfolios for investors and surpassing million dollar mark for their net worth.
