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Alina Ehsan, Digital Marketing & PR Manager

Alina Ehsan

Digital Marketing & PR Manager·Aodour

United Arab Emirates

Bachelor's degree, Business and Marketing

Work experience

Total years of experience: 12 years, 5 months

Digital Marketing & PR Manager

February 2019 - Present

Aodour

Lahore, Pakistan

February 2019 - Present

- Planning digital marketing campaigns, including web, email, social media and display advertising.

- Measuring and reporting on the performance of all digital marketing campaigns.

- Designing, building and maintaining our social media presence.

- Identifying trends and insights, and optimizing spend and performance based on the insights.

- Brainstorming new and creative growth strategies.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborate with agencies and other vendor partners.

- I am highly creative and have experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- I have experience in setting up and optimizing Google Adwords campaigns.

Company industry:
Market Research
Job role:
Marketing and PR

Freelance Content Writer

January 2015 - December 2019

Freelance

Dubai, United Arab Emirates

January 2015 - December 2019

- Researching industry-related topics (combining online sources, interviews and studies)

- Regularly produce various content types, including email, social media posts, blogs and white papers.

- Collaborate with companies to create innovative content ideas.

- Proofread and edit blog posts before publication.

- Promote content on social media.

- Ensure all-around consistency (style, fonts, images and tone)

Company industry:
Other Business Support Services
Job role:
Writing and Journalism

Freelance Professional Makeup Artist

January 2015 - December 2019

Freelance

Dubai, United Arab Emirates

January 2015 - December 2019

Company industry:
Entertainment
Job role:
Beauty and Fashion

Business Development Executive

August 2018 - February 2019

Punch

Lahore, Pakistan

August 2018 - February 2019

- Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets,

- Contacting potential clients via email or phone to establish rapport and set up meetings.

- Keep prospective client database updated.

- Maintain knowledge of all product and service offerings of the company.

- Developing quotes and proposals.

Company industry:
Software Development
Job role:
Research and Development

Editor & Social Media Manager

April 2018 - August 2018

Beauty Hooked

Lahore, Pakistan

April 2018 - August 2018

- Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)

- Create a regular publishing schedule and promote content through social advertising.

- Manage and oversee all social advertising campaigns.

- Development of brand awareness and online reputation.

- Turning fans into customers.

- Strong communication skills, proofreading experience, decision-making skills, writing and publishing experience, web search skills, familiarity with social media platforms and online news sites.

Company industry:
Perfume & Cosmetics
Job role:
Design, Creative, and Arts

Marketing and events coordinator

January 2014 - December 2017

Freelance

Dubai, United Arab Emirates

January 2014 - December 2017

- Maintaining a working relationship with vendors and venues.

- Planning event aspects, such as venue, seating, dining, and guest list.

- Attentive to the value of staying under budget while planning event specifications.

- Communicating with the marketing team to create effective advertisements for each event.

- Strong communication skills, and the ability to present event ideas and plans to clients and vendors.

Company industry:
Entertainment
Job role:
Management

Social Media Marketing Executive

January 2016 - July 2016

Digital Farm

Abu Dhabi, United Arab Emirates

January 2016 - July 2016

- Responsible for contributing to the Social Media Strategy and working to provide content for social media campaigns and blog posting activity, providing analysis of current campaigns and feeding the information to the Marketing and PR teams.

- Producing a consistent brand message across all the social media channels.

- Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Social Media, Events & PR Manager

January 2015 - June 2016

Vibe Dubai

Dubai, United Arab Emirates

January 2015 - June 2016

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media.

- Coordinate all public relations activities.

- Manage media inquiries and interview requests.

- Create content for press releases, byline articles and keynote presentations.

- Handle the company's social media channels.

Company industry:
Broadcast Media Production
Job role:
Marketing and PR

Tv Anchor & Host (Part-Time)

January 2015 - December 2015

AVT & Kay2 Tv network

Dubai, United Arab Emirates

January 2015 - December 2015

Company industry:
Journalism
Job role:
Writing and Journalism

Shadow Teacher

January 2015 - May 2015

Emirates National School

Abu Dhabi, United Arab Emirates

January 2015 - May 2015

- Assist Lead Teacher in the development of each child’s individual goals and objectives.

- Attend and participate in required meetings.

- Set up and maintain an appropriate learning environment.

- Maintain accurate daily progress notes, data collection, attendance records and complete all paperwork in a timely manner.

- Assign classwork and homework as necessary, according to lesson plans

- Motivating students with enthusiastic, imaginative presentation.

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Education

Allama Iqbal Open University

September 2016

September 2016

Bachelor's degree, Business and Marketing

Pakistan

Merryland International School

May 2012

May 2012

High school or equivalent, O & A levels

United Arab Emirates

GPA (percentage): 80%

GPA (percentage): 80%

Skills

Business Development
Expert
Business Development
Expert
Event Management
Expert
Event Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Public Relations
Expert
Public Relations
Expert
Customer Service Skills
Expert
Customer Service Skills
Expert
creative writing
Expert
creative writing
Expert
Technical Knowledge
Intermediate
Technical Knowledge
Intermediate
Technical Writing
Expert
Technical Writing
Expert
Problem-Solving
Intermediate
Problem-Solving
Intermediate
Time Management
Expert
Time Management
Expert
Management Skills
Intermediate
Management Skills
Intermediate
Analytical Skills
Intermediate
Analytical Skills
Intermediate
Communication Skills
Expert
Communication Skills
Expert
Microsoft Skills
Expert
Microsoft Skills
Expert
marketing strategy
Expert
marketing strategy
Expert
media planning
Intermediate
media planning
Intermediate
marketing communications
Expert
marketing communications
Expert
writing
Expert
writing
Expert
digital strategy
Expert
digital strategy
Expert
web content management
Intermediate
web content management
Intermediate
Business Development
Expert
Business Development
Expert
Event Management
Expert
Event Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Public Relations
Expert
Public Relations
Expert
Customer Service Skills
Expert
Customer Service Skills
Expert

Languages

Arabic

Intermediate

English

Expert

Urdu

Native Speaker

Hobbies and interests

Networking with new people
Traveling
Reading Books
Volunteering for social causes