Senior Marketing Director
MAROONDIGITAL Media Solutions
Total years of experience :8 years, 1 Months
• Developing and implementing the agency's strategic and working with my team to define the agency's long-term goals and develop a plan to achieve them.
• Building and maintaining client relationships and working closely with clients to understand their needs and develop effective marketing strategies that meet their goals.
• Managing the agency's financial performance:and overseeing the agency's budget and ensure that it is being managed effectively.
•Recruiting and managing staff, set performance goals, and manage their performance.
• Developing and implementing marketing campaigns to develop creative marketing campaigns that drive engagement, traffic, and revenue.
• Staying upto date with industry trends to keep up with the latest digital marketing trends and technologies to ensure that the agency remains competitive.
• Networking with industry leaders and attending conferences and industry events to network with other professionals and stay informed about the latest trends and innovations in digital media marketing.
• Develop and implement an e Commerce strategy in order to improve website performance.
• Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in the online store.
• Manage all online activity in relation to traffic acquisition, sales, conversion, and A/B testing and reporting.
• Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined.
• Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition.
• Analyse various data in order to deliver data-driven strategies in order to deliver top performance and achieve
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing, and social media.
• Develop a content calendar and oversee website uploads and landing pages development and updates.
• Develop, implement, track and optimise digital campaigns across multiple platforms.
• Develop a content calendar and oversee website uploads, landing pages and social media.
• Develop the brand’s creative strategy to deliver key visual identity and messaging in order to differentiate ONEMAROON from major competitors to drive and strengthen brand equity.
• Contribute to the broader business strategy and ensure marketing assets delivered are in-line with the broader brand strategic direction.
• Manage feedback from ONEMAROON stakeholders, and ensure strategic alignment to meet the vision and deliver core KPIs, and exceed business expectations.
• Develop Digital marketing campaigns and brand assets (digital, offline. branded content) for utilisation across multiple geographies and various marketing channels.
• Determining client needs by conducting in-person or electronic meetings to outline their digital goals.
• Developing and implementing a comprehensive digital strategy for assigned clients.
• Overseeing the client's online presence and identifying areas of improvement.
• Presenting effective social media strategies and training to clients when needed.
• Analysing the effectiveness of digital strategies by tracking metrics such as
customer conversion rates and cost-per-click.
• Creating and maintaining positive, long-term relationships with clients to build
trust.
• Writing reports on digital advertising campaign performance on a monthly or
weekly basis.
• Acting as a point of contact for clients to address any digital management queries
or concerns.
• Developing website and required content on WordPress.
• Creating presentations to communicate new marketing strategies to other
members of the team.
• Editing text and images to ensure they follow with the company’s brand guidelines.
• Creating info-graphics to illustrate complex concepts in simple ways
• Evaluating new technologies and suggesting ways to incorporate them into existing
strategies.
• Creating and updating a website to attract customers to the company’s products or
services.
• Conducting research on topics related to the company’s products or services to
create content for blogs, websites, and other marketing materials.
• Researching and analysing industry trends to identify new opportunities for the
company to capitalise
• Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
• Collaborate with the marketing and sales departments in developing marketing plans, analysing results, and identifying opportunities
• Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
• Analyse brand tracking, market trends, consumer need, and the competitive landscape
• Meet budget standards by forecasting and managing expenses
- Kickstarter Project - VOD service Startup - Youtube & Google SEO