Director of eCommerce Applications - Product | Strategy
Global Hotel Alliance
Total years of experience :9 years, 5 Months
Envisioned, developed, and directed the product roadmap emphasising customer engagement for DISCOVERY's B2C products (web & apps)
Highlights:
-Translated business & customer needs into product roadmaps and solutions that triggered growth in online booking revenues by 26% in 2018
-Used the AARRR framework to drive user engagement and achieve 25% growth in online Award Redemption
-Synchronized product features across platforms to increase mobile app downloads by 98% and 248% in 2017 and 2018
-Implemented QA cycles & leveraged marketplace tech to strategically reduce costs by 35% over 2018 & 2019
-Accelerated online Award Redemption by 25%, 41%, and 25% in 2016, 2017, and 2018 respectively
-Improved organic search results by rebuilding SEO strategy, including keywords and metatags for over 5K pages.
Owned the end-to-end development & deployment process for digital products, Worked closely with engineering & cross-functional product teams to design, develop, and deliver new features for web & mobile apps
Highlights:
- Developed & delivered a mobile-first product strategy, launching mobile responsive websites & mobile apps that resulted in 70% growth in online booked revenue for 2016
- Boosted web customer experience by optimising the quality of design, content, and functionality leading to 25% increase in online award redemption
- Leveraged product analytics and derived insights to optimize the conversion funnel resulting in 63% growth in revenue & 41 % increase in award redemption for 2017
- B2B: Owned and built the product roadmap for the content delivery platform with 2000 users
- Captured and analysed business & customer needs and translated them into product roadmaps and solutions
Product: Worked with the product & development teams to deploy monthly feature releases; developed rigorous QA cycles & smoke tests
- Developed user stories and defined acceptance criteria for product features; Ensured that final product features meet business & user requirements
- Updated & maintained content on website & platforms
- Launched the Ultratravel Collection product for B2C luxury segment
- Served as the dedicated coordinator for the top 5 clients
- Generated leads from social media & email campaigns; Created and delivered digital channels on YouTube and Facebook; Updated & maintained the company website
- Prepared product catalogues & coordinated marketing activities for tradeshows
- Assisted design & product sales teams in conducting market research to leverage competitive gaps
Served as the Personal Assistant to the Regional Head of FICC
Facilitated in future forecasting and decision making by assisting in collating and preparing business analysis, and generating and presenting reports to the Regional Head of Fixed Income, Currencies and Commodities Trading, and the Trading Desk.
Related Skills: Forecasting, Business Scope Analysis, Report Generation
Activities and Societies: Market Research, User Design, Analytics, Engagement & Growth, Product Development and Planning PG Diploma in Product Management, from Duke CE & Upgrad - A comprehensive 5-month program taught by experts from India and Silicon Valley — 4 case studies, 15 assignments, 200+ hours of industry-oriented learning