Small Business Mentor
SCORE Mentor
Total years of experience :19 years, 11 Months
Helping small businesses succeed by improving their business performance in marketing (marketing strategy, marketing plan, brand development, digital marketing - social media, accounts management, trade marketing, in store marketing, mystery shopping, marketing campaigns, events management, sponsorship, market research, public relations, customer service), business in general (business plans, business strategy, business development) and sales (sales strategies, sales plans, sales force training, team building and coaching).
Brand Manager:
Achieved Sales Revenue of the Grand Coffee brand in assigned territory increase by cca 30% in
comparison to the highest sales revenue in all previous years.
• Effective management of the designated brands. Acting as an inter-mediator between
distribution company and the brand owner.
• Development of short and long term brand plans, adapting central strategy to local needs.
• Ensuring that all brand activities adhere to brand philosophy and strategy, company policies
and procedures as well as with local legislation.
• Implementation of brand plans in order to achieve/exceed levels of sales volume and
profitability.
• Evaluation of effectiveness of executed marketing and promotional plans and programs:
consumer and trade promotions, public relations, events and sponsorship activities.
• Strict budget control, evaluation of estimated and real costs vs. objectives and budgets.
• Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs)
• Development of highly efficient business partnerships with marketing agencies, distribution
partners, media and other brand relevant parties.
• Identification of opportunities and competitive threats through regular market visits and careful
evaluation of market trends.
• Coordination of brand activities with the sales team as well as with logistics regarding POS
orders and needed deliveries.
In this position I've utilized following skills (Leadership, Brand Management, Business Development, Strategic Planning, Sales, Marketing, Team Building, Management, Microsoft Office, Public Relations, Event Management, Communication, Negotiation, Persuasion, Customer Service, Account Management, Cross-Functional, Distribution, Supply Management, District Management, Analysis, Social Media, Digital Marketing, Time Management, Prioritizing, Reporting).
Business Development Manager
• Retail shops management and control (32 shops, 70 employees).
• Develop BUSINESS STRATEGIES to raise our customers’ pool, expand store traffic and optimize profitability.
• Setting standards and objectives for different stores and departments.
• Optimizing and overseeing operations to ensure efficiency.
• Meeting sales goals by training, motivating, mentoring and providing feedback to sales staff.
• VISUAL MERCHANDISING and POS marketing.
• Close cooperation with company’s management, and company’s departments.
• Cooperation with business partners related to the sales, promotion and joint actions on the market.
• Creation of the financial and other reports.
Marketing Consultant:
• Creation and implementation of the annual marketing plan.
• Participating and implementing CRS CAMPAIGNS.
• Collaborate with the Buyers, Brand Marketing and in-store management to align on seasonal timings & executions to deliver a premium retail experience to the consumer.
• Lead and demonstrate strong partnership with Display Decoration, Display Designer and store teams.
• Making and maintaining good contacts with media owners.
• Production of the product catalog on monthly basis. Proofreading advert text and content prior to release.
• Analyse advertising opportunities and propose campaigns where strong ROI is expected.
• Negotiate pricing with publishers. Oversee copywriting and design of ads.
• Identify need for production of new marketing collateral and updates to existing materials.
• Administrative tasks (business correspondence, correspondence with headquarters in Austria)
• Responsible for the new dm B&H web page project.
• Close cooperation with other departments (purchasing, sales and finance departments).
• Present monthly report to managing director, analysing past performance and proposing future activities and direction.
Damac Properties:
• Providing consultancy services in the sales process of Damac luxurious residential and commercial properties to the High Net Worth individuals.
• Having an active role as a client advisor in the sales process and market analyses.
• Included in the whole sales process: prospecting, creating clients network, having project presentations, initializing contacts, qualifying prospects, creating long term relations with clients, finalizing the sale, client needs follow up.
• Arrange and lead new business meetings, delivering sales presentation in a professional manner.
• Participate in events that will promote the awareness of the company and its credentials.
Coldwell Banker:
• Discuss the method of sale, presentation of the property, costs and inspection times with vendors.
• Estimate the current market price and suggest a reserve or minimum selling/renting price.
• List details of properties for sale/rent and arrange for the advertising.
• Assess buyers' needs and locate properties for their consideration.
• Take prospective buyers to inspect properties.
• Advise on merits of properties and terms of sale/rent.
• Draw up legal agreements between vendors and buyers.
• Arrange finance and insurance
• Responsible for internal and external money transactions, related to the: current accounts, saving accounts, time deposits, foreign currency accounts, travel checks etc.
• Opening and closing personal loans and credits for clients.
• Responsible for work with Visa Electron Debit Cards, coordination of the work with Visa Center and introduction of the new services connected to it.
• Supervisor of the ATM net for four branches/ promotion of new banking services.
• Closely co-operating with colleagues from other Bank Departments and Branches.
Marketing Management, International Marketing, International Law, Management...
