Creative Director
Media World
Total years of experience :12 years, 8 Months
Achievements:
• Setup and spear-head the creative department.
• Hire and manage all team members within the creative department.
• Implementation of creative workflow throughout the creative department.
Responsibilities:
• Meeting clients and sales executives to discuss requirements.
• Interpreting the client's business needs and developing a concept to suit their purpose.
• Estimating the time required to complete the work and providing quotes for clients.
• Developing design briefs by gathering information and data through research.
• Thinking creatively to produce new ideas and concepts.
• Contributing ideas and design artwork to the overall brief.
• Presenting and pitching ideas and designs to the head of department and clients.
• Working on layouts and artwork designs.
• Managing and supervising team of designers and account directors.
Achievements:
• Development of improved workflow and procedures
• Manage re-branding transition
• Development and launch of Valentines Campaign 2016
• Development and launch of New Menu Campaign 2016
• Creation and management of online resource library for Kcal brand guidelines.
Responsibilities:
• Brand custodian.
• Oversee execution of all creative work.
• Promote continual creative improvement and innovation.
• Improve processes and workflow.
• Manage the proper transition of the re-branding development and implementation.
• Monitor quality control throughout Kcal branches.
• Coordinate with suppliers.
• Effectively translate business needs into actionable design requirements.
• Management of the creative team.
As an Art Director my responsibilities where to manage and create offline solutions for clients of various fields. This involved but not limited to brand identity, advertising, above and bellow the line creative.
Achievements:
• First self-funded free access start up online art community in the Middle East.
• Over 20K visitors per month
• Over 1K artist portfolio subscribers
Responsibilities:
• Front-end creative development of website.
• Outsourcing of back-end development.
• Submission, creation and management of content.
• Create print and online advertising for website.
• SEO setup.
• Sitemap development.
SpikyPenguin.com was a self funded free access start up online art community in the Middle East fusing animation, design, writing, photography, fashion, film, fine art, music and events.
SpikyPenguin.com provided members with the opportunity to speak directly to their target audience by means of uploading their personal portfolios onto the site. Visitors can view news, benefit from resources ranging from useful links to plugins, view directory listings for locations of art galleries, multimedia companies and more, or search through job listings.
Achievements:
• Shortlisted for integrated campaign of Global Village 2012
• Development and launch of Du Social Media Campaign 2012
Responsibilities:
• Research and development of above and below the line concepts.
• Review and comment on designs from designers.
• Thinking creatively to produce new ideas and concepts.
• Contributing ideas and design artwork to the overall brief.
• Presenting and pitching ideas and designs to the creative director and clients.
Achievements:
• Successful improvement of creative workflow.
• Correct implementation of Emirates Airlines online guidelines.
Responsibilities:
• Brand custodian of all Emirates Airlines online media.
• Management of the creative team.
• Maintain & improve Emirates Airlines online website guidelines.
• Improve creative workflow process.
Achievements:
• Successful launch of the inauguration ceremony of KAUST (King Abdullah university of Science and Technology ) held in Saudi Arabia from the 23rd to the 26 of September 2009.
• KAUST ceremony won the 2010 Middle East Event Award.
Responsibilities:
• Interactive design throughout the exhibition hall.
• Print design throughout the exhibition hall.
• Research and development coordination of media for the exhibition hall.
Achievements:
• Successful launch of 3 events of the course of 3 months
Responsibilities:
• Organisation and setup of each event.
• Research local and international artists to submit artworks.
• Outsource artworks for printing.
• Organise and research local artists to do live graffiti at the event.
• Organise and research local DJs to play at the event.
• Research and hire local venue (Alpha Club).
• Create creative advertising for each event.
• Promote events through print and online media channels.
Designed Websites, Flash Websites, Flash Banners and E-Mailers.
Work published in various media such as Internet and Projection Displays.
Clients include Pepsi, M&M, DIFF, Dubai Mercantile Exchange, Dubai Shopping Festival, Dubai One, Etisalat, Mirinda, Showtime and more.
I joined Creative 24-7 in Dubai, where I have been operating as a Web and Graphic Designer for four years, of which the last seven months as Operation Manager. At Creative 24-7 I’ve been able to work in a dynamic creative environment, but I now see myself heading towards a position where I truly can demonstrate my ever growing skills as a Multimedia Artist.