Aliya Issayeva, Commercial Director

Aliya Issayeva

Commercial Director

Pharmaceutical Company

Location
United Arab Emirates - Dubai
Education
Diploma, MiniMBA
Experience
6 years, 9 Months

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Work Experience

Total years of experience :6 years, 9 Months

Commercial Director at Pharmaceutical Company
  • Kazakhstan
  • January 2007 to September 2007

Advanced to Commercial Director role to serve as a key member of executive team developing sales strategies for a pharmaceutical company. Direct a team of 5 sales managers (Total 53 employees). Formulate marketing, brand planning and business-development strategies to drive revenue growth.

Outcomes:
Revamped pricing strategy, implemented effective promotional strategies, trained a high-performance sales team and helped boost corporate image.
Best annual sales results from $4.1 million to $6.1 million in 2010.
Led the growth of staff from 40 to 53 employees in 2011.
Established a competitive sales force by offering aggressive compensation, desirable benefits packages and performance-driven sales-incentive programs.
Improved sales policies and practices.
Organized a company production (from 2010)
Opened a Pharmaceutical Department (OTC, RX) 2010-2013
Export of own branded products (from 2012)
Products:
• LG LS (Korea): Follitrope, IVF C, IFV M, Euvax B
• Origio (DK): IVF
• LMSB (Malaysia): Latexx Examination Gloves Farmagloves
• Top Gloves (Malaysia): Surgical Gloves
• Pharmaplast (Egypt): Plasters
• Polynor (Norway): Safety Disposables
• PIC Artsana (Italy): Medical Products
• Hapool (China): Syringes Farminject
• Wuxi Yushou Medical Appliances CO. Ltd. (China): Auto disabled Syringes
• Lytess (France): cosmetic and textiles
Duties: 1. Organize a management of company production, logistics (International and CIS), activity on storage, transportation and goods sale (sales, services).
2. Coordinates development and drawing up perspective and current plans of provision and sale of goods, financial plans.
3. Coordinates development of specifications and goods quality standards (the goods, services), storages of finished product, and specifications of goods stocks.
4. Makes recommendations and consultations to managers and specialists on financial planning, sale, supervises their work.
5. Provides timely drawing up of financial and other documents, calculations, reports on accomplishment of plans of logistics, on product sale, financial activity.
6. Performs the control of financial and economic indicators of activity of the enterprise, an expenditure of financial resources.
7. Carries on negotiations on behalf of the enterprise with counterparts of the enterprise for economic and financial transactions, concludes on behalf of the enterprise economic and financial contracts, and provides accomplishment of treaty obligations.
8. Participates on behalf of the enterprise in trade fairs, the auctions, at stock exchanges, exhibitions on advertising and goods realization (the goods, services).

Sales manager at Farmaktiv LLP
  • Kazakhstan
  • January 2004 to January 2007

Import of goods from Europe, Asia, USA and other countries
Export of goods for Middle Asia - Kirgizstan, Uzbekistan, and Tajikistan
Signed contracts with MOH (tenders for diabetes, AIDS programs)
Annual sales results grow every year up to 20%
Launch of new products

Product Manager at Farmaktiv
  • Kazakhstan
  • January 2002 to January 2004

Organize and perform merchandising and promotion of new products (Scholl, BD DS, BD Diabetes Care, and Durex).
Coordinate and grant the information flow on the market situation, competitor’s policy and important activities in his region.
Preparing documents for registration (regulatory process less than 12 month).
Licensing and certification of medical products.

Product manager at Farmaktiv
  • Kazakhstan
  • January 2002 to January 2004

Organize and perform merchandising and promotion of new products (Scholl, BD DS, BD Diabetes Care, and Durex).
Coordinate and grant the information flow on the market situation, competitor’s policy and important activities in his region.
Preparing documents for registration (regulatory process less than 12 month).
Licensing and certification of medical products.

Medical Representative at Farmaktiv
  • Kazakhstan
  • January 2001 to January 2002

Prepare plans of advertising action for Durex, Strepsils, Urgo, and BD.
Organize and perform merchandising and promotion of products in the pharmacies.
Create a client base (Pharmacies, hospitals, clinics, etc.)
Visiting drugstores (availability of our products and advertising Materials).
Organizing and conferencing.

Medical representative
  • January 2001 to January 2002

Prepare plans of advertising action for Durex, Strepsils, Urgo, and BD.
Organize and perform merchandising and promotion of products in the pharmacies.
Create a client base (Pharmacies, hospitals, clinics, etc.)
Visiting drugstores (availability of our products and advertising Materials).
Organizing and conferencing.

Education

Diploma, MiniMBA
  • at MCE
  • October 2008

MCE Management Centre Europe (Brussels). MiniMBA for the Pharma and Healthcare Industries.

Bachelor's degree, management
  • at State Medical University
  • January 2008
Diploma, Medicine
  • at Akmola State Medical Academyof medical sciences
  • January 2001
Bachelor's degree, Medicine
  • at Almaty State Medical Institute
  • January 1996

Specialties & Skills

Medicine
Management
ADMINISTRACIÓN DE BENEFICIOS
ADVERTISING
BUSINESS DEVELOPMENT
COMPETITIVE
CONTRACT MANAGEMENT
GESTIÓN
MARKETING
MERCHANDISING
PROMOTIONAL MATERIALS

Languages

English
Expert
Russian
Expert
Turkish
Beginner

Training and Certifications

Sales (Training)
Training Institute:
Training Centre (Moscow, Russia)
Date Attended:
September 2007
Duration:
96 hours